Key stat: The share of US TikTok users 45 and older is outpacing the growth of younger demographics, with a 13-fold since 2019, per an August 2025 CivicScience report.

Beyond the chart:

• 39% of US adults use TikTok multiple times a week, according to an April Claneo survey.
• TikTok is trusted slightly more than other social platforms when it comes to health information and advice, per a July KFF survey.

Use this chart: Marketers can use this chart to diversify their content strategies on TikTok by targeting older generations, who are turning to the platform for both entertainment and trusted information.

Related EMARKETER reports:

• US TikTok Usage and Time Spent 2025 (EMARKETER subscription required)
• US Influencer Marketing Forecast 2025 (EMARKETER subscription required)

Methodology: Data is from an August 2025 CivicScience analysis as cited in company blog. 600,000+ responses from US adults ages 18+ were obtained from online surveys conducted during January 1, 2019-Aug 13, 2025. Data is weighted according to the US census.