Yes, Xers are outnumbered by millennials and boomers. But in mid-career and often with family households, Gen Xers are—or should be—a key target for marketers. Despite above-average earnings, tight finances mean they won’t part with their money lightly.View this Report
There are 801 charts about 'Generation X'
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What Mobile Payment Services Have US Rewards Credit Card Holders Used? (% of respondents, by age, July 2019)
Who Do US Internet Users Trust for Recommendations When Shopping? (% of respondents, by generation, Feb 2019)
US Internet Users Who Trust Social Media Ads for Recommendations When Shopping, by Demographic, Feb 2019 (% of respondents in each group)
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The Three Ps of Gen X Tech Use: Plugged In, (Social) Platforms and Privacy
Aug 20, 2019
Adopting new technology is the norm among Generation X, and unlike digital natives, this adoption hasn’t crowded out old media. But before marketers can tap into Xers’ widespread accessibility, they should understand their unique device and media usage, social platform preferences and privacy concerns.
Five Charts: Gauging Gen X’s Digital Device Usage and Attitudes Towards Advertising
Aug 12, 2019
Straddling the analogue and digital divide, Xers are readily reachable by marketers, but they can be picky when it comes to where and how they want to interact with ads. We spoke with demographics thought-leaders about this generation’s device and media usage.
Understanding Generation X as High Earners and Big (Stressed) Spenders
Jul 25, 2019
The "forgotten" Generation X makes and spends more than other generations, but they're also financially stressed. So, it's important for marketers to understand how Gen Xers are prioritizing their money and why.
How Mobile and Social Figure into Gen X Shopping
Jul 14, 2019
Mobile and social usage are major elements of Gen X’s digital activity, so it’s no surprise that those also figure into their shopping. But while such usage is a default behavior for millennials, Gen X is selective in using mobile and (especially) social as shopping tools.