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How Millennial Men Are Faring in the Post-Recession Economy

Sep 21, 2018

Though lagging millennial women in some respects, millennial men make more money and are more upbeat about their finances.

Not Everyone Wants to Share Their Data in Exchange for Personalization

Sep 12, 2018

Many consumers understand how companies use their personal data, but according to a recent study, not everyone is comfortable with it.

Are Smartphone Users Weeding Out Facebook?

Sep 10, 2018

A new survey suggests that Facebook users are aggressively deleting the app from their phones—but are they really? In the latest episode of eMarketer’s “Behind the Numbers,” we dig into the data about social network users and their attitudes about privacy. How is Facebook’s usage holding up amidst continuing scrutiny of its business?

Facebook Is Tops with Everyone but Teens

Aug 28, 2018

The number of Facebook users in the US will inch up 0.9% this year to 169.5 million. While growth has plateaued, Facebook is still the most used social network among all age groups, except for teens.

How Big a Problem Is Teens' Screen Usage?

Aug 27, 2018

In the latest episode of "Behind the Numbers," eMarketer's Mark Dolliver discusses how teens indulge in too much screen time, and the extent to which they and their parents see this excessive usage as a problem.

In the UK, Younger Users Flock to Snapchat

Aug 27, 2018

Snapchat will overtake Facebook among 18- to 24-year-olds this year, according to eMarketer’s latest forecast on social network usage.

The Weekly Listen: Amazon and Streaming Giants, Instagram Sponsored Content and Hoarding

Aug 26, 2018

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, some of the topics we’re talking about include how teens are turning to Instagram to make some extra money, plus how ecommerce and low prices may be turning some consumers into hoarders.