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The Smart Speaker Series: Seniors | Infographic

Nov 02, 2018

Unsurprisingly, seniors are the least likely adults to use any voice technology. According to our estimates, 3.8 million seniors in the US will use a smart speaker this year.

The Smart Speaker Series: Baby Boomers | Infographic

Nov 01, 2018

This year, we expect 8.2 million baby boomers in the US will use a smart speaker. That's a 28.6% increase from 2017, according to eMarketer estimates.

The Smart Speaker Series: Gen X | Infographic

Oct 31, 2018

Younger Gen Xers and older millennials behave similarly when it comes to smart speakers. Like millennials, Gen Xers are also early adopters of the technology, though at a slightly lower level.

The Smart Speaker Series: Millennials | Infographic

Oct 30, 2018

This year, 24.9 million US millennials—or more than a third of the millennial population—will use a smart speaker, a 38.3% increase from 2017, according to eMarketer estimates.

The Smart Speaker Series: Kids & Teens | Infographic

Oct 29, 2018

Kids and teens may not be old enough to buy a smart speaker, but that's not stopping them from spending a lot of time with voice technology.

The Social Series: Who's Using Snapchat? | Infographic

Oct 26, 2018

This year, 84.8 million people in the US—or roughly a quarter of the population—will use Snapchat, a 7.1% increase from 2017, according to eMarketer estimates.

Teens and Their Smartphones: Too Much of a Not-Always-Good Thing?

Oct 26, 2018

As smartphone ownership becomes the norm among teens, the device dominates their overall digital usage. And even teens themselves wonder whether they use it too much.

The Social Series: Who's Using Twitter? | Infographic

Oct 24, 2018

This year, 55.2 million people in the US—or 16.8% of the population—will use Twitter, a 0.9% increase from 2017, according to eMarketer estimates.

The Social Series: Who's Using Facebook? | Infographic

Oct 23, 2018

This year, 169.5 million people in the US—or more than half of the population—will use Facebook, a 0.9% increase from 2017, according to eMarketer estimates.