Heather Watson, consulting and behavioral insights lead at research and solutions firm CGK, discusses how to market to teens on YouTube and the importance of having an authentic brand personality across platforms.
Consulting and Behavioral Insights Lead
Center for Generational Kinetics
How Advertisers Can Capitalize on Esports Fandom and Reach Teens
Associate Professor and Co-Director, Center for Public Opinion
University of Massachusetts Lowell
How AARP Uses Email to Give Consumers a Better Brand Experience
Vice President, Marketing
There are 7491 charts about 'Age'
Most Recent Charts
Would US Internet Users Change Their Shopping Habits if All Digital Retailers Began Collecting Their State's Sales Tax Rate? (% of respondents, by age, Sep 2018)
How Likely Are US Millennial Shoppers to Consider Purchasing Private-Label Products? (% of respondents, by category, Aug 2018)
What Are US Voice Tech Users* Most Likely to Ask About Local Businesses via Voice Search? (% of respondents, Aug 2018)
More On: AgeSee All
The Smart Speaker Series: Seniors | Infographic
Nov 02, 2018
Unsurprisingly, seniors are the least likely adults to use any voice technology. According to our estimates, 3.8 million seniors in the US will use a smart speaker this year.
The Smart Speaker Series: Baby Boomers | Infographic
Nov 01, 2018
This year, we expect 8.2 million baby boomers in the US will use a smart speaker. That's a 28.6% increase from 2017, according to eMarketer estimates.
The Smart Speaker Series: Gen X | Infographic
Oct 31, 2018
Younger Gen Xers and older millennials behave similarly when it comes to smart speakers. Like millennials, Gen Xers are also early adopters of the technology, though at a slightly lower level.
The Smart Speaker Series: Millennials | Infographic
Oct 30, 2018
This year, 24.9 million US millennials—or more than a third of the millennial population—will use a smart speaker, a 38.3% increase from 2017, according to eMarketer estimates.
The Smart Speaker Series: Kids & Teens | Infographic
Oct 29, 2018
Kids and teens may not be old enough to buy a smart speaker, but that's not stopping them from spending a lot of time with voice technology.
The Social Series: Who's Using Snapchat? | Infographic
Oct 26, 2018
This year, 84.8 million people in the US—or roughly a quarter of the population—will use Snapchat, a 7.1% increase from 2017, according to eMarketer estimates.
Teens and Their Smartphones: Too Much of a Not-Always-Good Thing?
Oct 26, 2018
As smartphone ownership becomes the norm among teens, the device dominates their overall digital usage. And even teens themselves wonder whether they use it too much.
The Social Series: Who's Using Twitter? | Infographic
Oct 24, 2018
This year, 55.2 million people in the US—or 16.8% of the population—will use Twitter, a 0.9% increase from 2017, according to eMarketer estimates.
The Social Series: Who's Using Facebook? | Infographic
Oct 23, 2018
This year, 169.5 million people in the US—or more than half of the population—will use Facebook, a 0.9% increase from 2017, according to eMarketer estimates.
Share of Daily Time Spent Viewing Video Content Among US Teens, by Platform, Spring 2016-Fall 2018 (% of respondents)
Oct 22, 2018
Internet Users in Canada Who Use vs. Plan to Purchase Smart Speakers, by Age, Q3 2018 (% of respondents in each group)
Oct 17, 2018
What Channel Do US Internet Users Prefer to Use for Addressing Customer Service Issues? (% of respondents, by generation, May 2018)
Oct 16, 2018
How Much Are US Internet Users Budgeting to Spend on Holiday Gifts in 2018? (% of respondents, by age)
Oct 11, 2018