Parents are avid users of digital technology. But their usage is not a simple continuation of what they were doing before becoming parents, especially as they must be gatekeepers for their kids’ digital usage.View this Report
As baby boomers age and the 65-plus population expands, the need for healthcare services will increase rapidly. Heidi Culbertson, CEO of Marvee—a tech company that builds Alexa skills for aging adults—is among a group of healthcare providers and entrepreneurs betting that voice assistants can fill this need.
More Marketers Have to Get Real with Teens
Consulting and Behavioral Insights Lead
Center for Generational Kinetics
How Advertisers Can Capitalize on Esports Fandom and Reach Teens
Associate Professor and Co-Director, Center for Public Opinion
University of Massachusetts Lowell
There are 2520 charts about 'Age'
Most Recent Charts
Share of Time Spent Online Among UK Internet Users, by Demographic and Device, March 2019 (% of total)
Do UK Teens* vs. Parents Think Select Social Media and Online Gaming Platforms Are Positive for Themselves/Their Children? (% of respondents, April 2019)
What Do UK Internet Users Think About the Added Value of Loyalty Programs? (% of respondents, by age, Summer 2018)
US Internet Users Who Have Used Car-Sharing, Electric Scooter or Bicycle Sharing Services, by Demographic, Feb 2019 (% of respondents in each group)
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Millennials and Gen Zers Are Less Inclined to Participate in Loyalty Programs
May 06, 2019
Loyalty programs have drawn in many consumers over the years, but millennials and Gen Zers are not participating at the same level as those generations before them did.
Gen Z Goes to the 'Gram for New Products, Brand Engagement
Apr 18, 2019
According to a spring 2019 report from investment bank and asset management firm Piper Jaffray, 73% of Gen Zers (those ages 7 to 22, per the report) said they prefer brands to contact them about new products through Instagram, with Snapchat following as the preferred method at roughly 50%.