Younger baby boomers are not a digitally clueless bunch, but a marketer cannot assume that they are as digitally active (and as mobile in their usage) as millennials and Gen Xers. Rather, they have their own distinctive ups and downs with digital.View this Report
Stephen Driscoll, vice president of marketing at AARP, discusses why email has remained relevant for marketers in today's fast-paced digital world.
Vice President, Marketing
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UK Internet Users Who Watch Traditional TV vs. Subscription Video-on-Demand (SVOD), by Age, March 2019 (% of respondents in each group)
UK Internet Users Who Have Used an Ad Blocker, by Demographic, Q1 2019 (% of respondents in each group)
Reasons that UK Ad Blocking Users Use an Ad Blocker, by Age, Q1 2019 (% of respondents in each group)
Which Delivery Methods Did US Internet Users Use for Digital Purchases in the Past Month? (% of respondents, by demographic, June 2019)
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What Retailers Need to Know About Boomers
Jun 23, 2019
Baby boomers already know how to go to a brick-and-mortar store and buy things. So unless there’s an obvious benefit of convenience or better prices, they’re not rushing to master newer, more tech-heavy shopping methods.