Boomers have extended the concept of “aging in place” beyond its literal meaning. In addition to staying indefinitely in longtime homes, many are sticking with Web 1.0 and hoping to stave off retirement. But there’s lots of change in their lives as well.View this Report
Stephen Driscoll, vice president of marketing at AARP, discusses why email has remained relevant for marketers in today's fast-paced digital world.
Vice President, Marketing
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Internet Users in Canada Who Prefer Free/Ad-Supported Content vs. Paid Subscriptions, by Age, May 2019 (% of respondents in each group)
Internet Users in Canada Who Subscribe to Amazon Prime, Netflix and YouTube TV, by Age, May 2019 (% of respondents in each group)
Attitudes Toward Integrating Technology Into Their Home According to Internet Users in Canada, by Age, May 2019 (% of respondents in each group)
Internet Users in Canada Who Purchased Black Friday Deals in 2018 and 2019, by Age (% of respondents in each group)
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How Boomers Are Aging in Place
Nov 14, 2019
Aging in place evokes an image of baby boomers staying put in the homes they’ve inhabited for decades, leaving only when carried out feet first. But it’s tempting to suggest that the phrase describes boomers’ lives in general as they become certifiably elderly. Amid chatter about boomers transforming the nature of old age, the reality is that they’re moving through a stage where people are more attached to what’s familiar and less attracted (or even averse) to what’s novel.