Baby Boomers
Reports
Younger Baby Boomers as Digital Users
Younger baby boomers are not a digitally clueless bunch, but a marketer cannot assume that they are as digitally active (and as mobile in their usage) as millennials and Gen Xers. Rather, they have their own distinctive ups and downs with digital.
View this Report
Interviews
How AARP Uses Email to Give Consumers a Better Brand Experience
Stephen Driscoll, vice president of marketing at AARP, discusses why email has remained relevant for marketers in today's fast-paced digital world.
Stephen Driscoll
Vice President, Marketing
AARP
Charts
There are 2306 charts about 'Baby Boomers'
Most Recent Charts
Would US Internet Users Change Their Shopping Habits if All Digital Retailers Began Collecting Their State's Sales Tax Rate? (% of respondents, by age, Sep 2018)
What Are US Voice Tech Users* Most Likely to Ask About Local Businesses via Voice Search? (% of respondents, Aug 2018)
Internet Users in Canada Who Use vs. Plan to Purchase Smart Speakers, by Age, Q3 2018 (% of respondents in each group)
What Channel Do US Internet Users Prefer to Use for Addressing Customer Service Issues? (% of respondents, by generation, May 2018)
How Much Are US Internet Users Budgeting to Spend on Holiday Gifts in 2018? (% of respondents, by age)
More On: Baby Boomers
See AllThe Smart Speaker Series: Baby Boomers | Infographic
Nov 01, 2018
This year, we expect 8.2 million baby boomers in the US will use a smart speaker. That's a 28.6% increase from 2017, according to eMarketer estimates.
The Social Series: Who's Using Facebook? | Infographic
Oct 23, 2018
This year, 169.5 million people in the US—or more than half of the population—will use Facebook, a 0.9% increase from 2017, according to eMarketer estimates.
Do Internet Users in Canada Plan to Buy on Black Friday 2018*? (% of respondents, by age)
Oct 10, 2018
How Are US Internet Users Planning to Shop on Black Friday 2018*? (% of respondents, by age)
Oct 10, 2018
How Are Internet Users in Canada Planning to Shop on Black Friday 2018*? (% of respondents, by age)
Oct 10, 2018
How Are UK Internet Users Planning to Shop on Black Friday 2018*? (% of respondents, by age)
Oct 10, 2018
Social Networks Used by US Internet Users, by Demographic, Aug 2018 (% of respondents in each group)
Oct 04, 2018
Average Daily Time Spent Online by UK Internet Users, by Demographic and Device, July 2018 (hrs:mins)
Oct 04, 2018
