Boomers have extended the concept of “aging in place” beyond its literal meaning. In addition to staying indefinitely in longtime homes, many are sticking with Web 1.0 and hoping to stave off retirement. But there’s lots of change in their lives as well.View this Report
Stephen Driscoll, vice president of marketing at AARP, discusses why email has remained relevant for marketers in today's fast-paced digital world.
Vice President, Marketing
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How Much Do US Shoppers Intend on Spending During the Holiday Season? (dollars, by generation, Sep 2019)
How Often Do US Internet Users Use Facebook Now Compared with a Couple of Years Ago? (% of respondents, by demographic, Oct 2019)
What Actions Have US Facebook Users Taken to Use Facebook Less? (% of respondents, by demographic, Oct 2019)
Activities US Facebook Users Have Done on Facebook Most Often in the Past Couple of Years, Oct 2019 (% of respondents, by demographic)
More On: Baby BoomersSee All
Boomers Are Least Likely to Want to Interact With Brands On Social Media
Oct 28, 2019
Social media usage is common ground across age groups for US consumers, but that commonality masks many differences in the nature of their usage. New research sheds some light on the reasons US consumers in different generations use social media and their attitudes towards these platforms.
Boomers Aren’t as Influenced by Social Commerce as Younger Cohorts
Sep 30, 2019
Social media has become a hub of influence on many consumers’ shopping. Boomers, though, have been wary of this, whether via ads, postings by fellow consumers or the cajolery of “influencers.”
Roughly Six in 10 Baby Boomers Are Digital Buyers
Sep 24, 2019
Boomers are not indifferent to the benefits of digital shopping. However, their reluctance to use smartphones for any and everything tends to limit the digital proportion of their overall shopping—as does their worry about digital privacy.