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Boomers Are Least Likely to Want to Interact With Brands On Social Media

Boomers Are Least Likely to Want to Interact With Brands On Social Media

Oct 28, 2019

Social media usage is common ground across age groups for US consumers, but that commonality masks many differences in the nature of their usage. New research sheds some light on the reasons US consumers in different generations use social media and their attitudes towards these platforms.

Boomers Aren’t as Influenced by Social Commerce as Younger Cohorts

Boomers Aren’t as Influenced by Social Commerce as Younger Cohorts

Sep 30, 2019

Social media has become a hub of influence on many consumers’ shopping. Boomers, though, have been wary of this, whether via ads, postings by fellow consumers or the cajolery of “influencers.”

Roughly Six in 10 Baby Boomers Are Digital Buyers

Roughly Six in 10 Baby Boomers Are Digital Buyers

Sep 24, 2019

Boomers are not indifferent to the benefits of digital shopping. However, their reluctance to use smartphones for any and everything tends to limit the digital proportion of their overall shopping—as does their worry about digital privacy.