Baby Boomers
Reports
Younger Baby Boomers as Digital Users
Younger baby boomers are not a digitally clueless bunch, but a marketer cannot assume that they are as digitally active (and as mobile in their usage) as millennials and Gen Xers. Rather, they have their own distinctive ups and downs with digital.
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Interviews
How AARP Uses Email to Give Consumers a Better Brand Experience
Stephen Driscoll, vice president of marketing at AARP, discusses why email has remained relevant for marketers in today's fast-paced digital world.
Stephen Driscoll
Vice President, Marketing
AARP
Charts
There are 2221 charts about 'Baby Boomers'
Most Recent Charts
US Internet Users Who Say They Can't Trust a Brand and Won't Buy from It Anymore When It Doesn't Live Up to Its Promises, May 2018 (% of respondents, by generation)
How Loyal to Products Are US Internet Users? Aug 2018 (% of respondents, by age)
US Smartphone Users Who Own a Smart Speaker, by Demographic, Aug 2018 (% of respondents in each group)
US Internet Users with Cable/Satellite TV*, by Age, May 2018 (% of respondents in each group)
UK Facebook Users, by Age, 2018 (% of social network users)
More On: Baby Boomers
See AllNot Everyone Wants to Share Their Data in Exchange for Personalization
Sep 12, 2018
Many consumers understand how companies use their personal data, but according to a recent study, not everyone is comfortable with it.
Facebook Is Tops with Everyone but Teens
Aug 28, 2018
The number of Facebook users in the US will inch up 0.9% this year to 169.5 million. While growth has plateaued, Facebook is still the most used social network among all age groups, except for teens.
How Much Do US Internet Users Spend on Digital Purchases Each Month? Aug 2018 (% of respondents)
Aug 08, 2018
How Much Do US Internet Users Spend on In-Store Purchases Each Month? Aug 2018 (% of respondents)
Aug 08, 2018
