Baby Boomers
Reports
Younger Baby Boomers as Digital Users
Younger baby boomers are not a digitally clueless bunch, but a marketer cannot assume that they are as digitally active (and as mobile in their usage) as millennials and Gen Xers. Rather, they have their own distinctive ups and downs with digital.
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Interviews
How AARP Uses Email to Give Consumers a Better Brand Experience
Stephen Driscoll, vice president of marketing at AARP, discusses why email has remained relevant for marketers in today's fast-paced digital world.
Stephen Driscoll
Vice President, Marketing
AARP
Charts
There are 2507 charts about 'Baby Boomers'
Most Recent Charts
Consumers in Quebec Who Use Social Media, by Age, 2016 & 2018 (% of respondents)
How Often Do Consumers in Quebec Use Social Media? (% of respondents, by demographic, Sep 2018)
US Digital Video Viewers Who Use Select Subscription Video-on-Demand (SVOD) Services Without Paying*, by Generation, Dec 2018 (% of respondents in each group)
US Smartphone Users Who Own a Smart Speaker, by Demographic, Jan 2019 (% of respondents in each group)
US Internet Users Who Would Consider Moving Their Bank to an Independent Digital-Only Bank, by Age, Jan 2019 (% of respondents)
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What Food Information Sources Do US Internet Users Use Most Frequently? (% of respondents, by age, Apr 2018)
Feb 07, 2019
US Internet Users Who Use* Dating Web Sites/Apps, by Demographic, Jan 2018 (% of respondents in each group)
Feb 06, 2019
What Value Perceptions Do US Shoppers See in Digital Shopping? (% of respondents, by generation, Dec 2018)
Feb 05, 2019
Older Americans Drive Growth of Wearables
Dec 13, 2018
If you’re still looking for a holiday gift for a parent or grandparent, a wearable device could be well-received. Americans 55 and older are the fastest-growing group of electronic wearable users in the US, according to eMarketer’s latest wearables forecast, largely due to the devices’ enhanced health features.