Baby Boomers
Reports
Younger Baby Boomers as Digital Users
Younger baby boomers are not a digitally clueless bunch, but a marketer cannot assume that they are as digitally active (and as mobile in their usage) as millennials and Gen Xers. Rather, they have their own distinctive ups and downs with digital.
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Interviews
How AARP Uses Email to Give Consumers a Better Brand Experience
Stephen Driscoll, vice president of marketing at AARP, discusses why email has remained relevant for marketers in today's fast-paced digital world.
Stephen Driscoll
Vice President, Marketing
AARP
Charts
There are 2425 charts about 'Baby Boomers'
Most Recent Charts
Do US Holiday Shoppers Plan to Shop Digitally for Their 2018 Holiday Season Gifts? (% of respondents, by demographic)
Do US Holiday Shoppers Plan to Use Mostly Cash or Credit Cards to Pay for Their 2018 Holiday Season Gifts? (% of respondents, by demographic)
Do US Holiday Shoppers Plan to Use Digital Payment Methods* to Pay for Their 2018 Holiday Season Gifts? (% of respondents, by demographic)
Which Delivery Methods Did US Internet Users Use for Digital Purchases in the Past Month? (% of respondents, by demographic, Dec 2018)
How Interested Are US Internet Users in Using AR* and VR While Shopping? (% of respondents, by demographic, Dec 2018)
More On: Baby Boomers
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Older Americans Drive Growth of Wearables
Dec 13, 2018
If you’re still looking for a holiday gift for a parent or grandparent, a wearable device could be well-received. Americans 55 and older are the fastest-growing group of electronic wearable users in the US, according to eMarketer’s latest wearables forecast, largely due to the devices’ enhanced health features.
Share of Daily Time Spent with Select Media/Devices Among US Consumers, by Age, Q2 2018 (% of total)
Dec 12, 2018
Average Daily Time Spent with Select Media/Devices Among US Consumers, by Age, Q2 2018 (hrs:mins)
Dec 12, 2018
