This report analyzes the US social media user landscape by generation in 2025. It highlights trends in platform adoption, time spent, generational preferences, and how different age groups use major platforms like Facebook, TikTok, and Instagram. It also explores usage of smaller platforms like Pinterest, Reddit, X, LinkedIn, and YouTube Shorts.

Key Question: Which platforms should advertisers invest in to maximize their ability to reach and influence the buying behaviors of different generations of shoppers?

Key Stat: We expect the percentage of Gen Alphas who are social network users to increase from 15.9% in 2025 to 40.3% in 2029 as they enter their teens, fueled by greater independence and access to their own smartphones.