Now that many millennials are genuine grown-ups, they are past their more experimental phase as digital users and settling into patterns that will matter to marketers for years to come.View this Report
Andrew Au, president of Intercept Group, talks about the common misconceptions about millennials in Canada, and provides insights into their spending habits.
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Do US Adults Trust Law Enforcement Agencies to Use Facial Recognition Technology Responsibly? (% of respondents, by demographic, June 2019)
US Internet Users* Whose Most Recent Fashion Purchase Was Inspired by Social Media Browsing, by Generation, July 2019 (% of respondents in each group)
How Concerned Are US Smartphone Users About Data Privacy? (% of respondents, by generation, April 2019)
Do US Consumers Think that the Government Should Change How Much It Regulates Major Tech Companies? (% of respondents, by demographic, Aug 2019)
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Millennials Have Diminishing Opinions About Businesses
Jul 08, 2019
Millennials are increasingly skeptical of businesses' motives and impact on society, and companies need to take these attitudes seriously if they don’t want to miss out on the younger generations’ potential as consumers and employees, according to a new survey from consultancy Deloitte.