Now that many millennials are genuine grown-ups, they are past their more experimental phase as digital users and settling into patterns that will matter to marketers for years to come.View this Report
Andrew Au, president of Intercept Group, talks about the common misconceptions about millennials in Canada, and provides insights into their spending habits.
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Primary Way in Which TV Viewers in Germany, Sweden and the UK Watch TV, by Age, March 2019 (% of respondents in each group)
US Internet Users Who Abandoned Signing Up for a New Account Online Because the Process Was Too Long/Difficult, by Age, Feb 2019 (% of respondents in each group)
From Which Sources Have Internet Users in Canada Gotten News in the Past Month? (% of respondents, by age, May 2019)
What Is the Primary Reason that Luxury Buyers in China Purchase Luxury Goods? (% of respondents, by generation, Jan 2019)
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Millennials and Gen Zers Are Less Inclined to Participate in Loyalty Programs
May 06, 2019
Loyalty programs have drawn in many consumers over the years, but millennials and Gen Zers are not participating at the same level as those generations before them did.