Now that many millennials are genuine grown-ups, they are past their more experimental phase as digital users and settling into patterns that will matter to marketers for years to come.View this Report
Andrew Au, president of Intercept Group, talks about the common misconceptions about millennials in Canada, and provides insights into their spending habits.
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US Internet Users Who Frequently Engage with Companies that Place Ads on TV, Radio or Online, by Generation, July 2019 (% of respondents )
What Devices Do Internet Users in North America and Europe* Use to Shop Digitally? (% of respondents, by generation, April 2019)
Alternative Payment Methods that Internet Users in North America and Europe* Use, by Age, April 2019 (% of respondents)
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Millennials Have Diminishing Opinions About Businesses
Jul 08, 2019
Millennials are increasingly skeptical of businesses' motives and impact on society, and companies need to take these attitudes seriously if they don’t want to miss out on the younger generations’ potential as consumers and employees, according to a new survey from consultancy Deloitte.