Millennials

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How Millennial Men Are Faring in the Post-Recession Economy

Sep 21, 2018

Though lagging millennial women in some respects, millennial men make more money and are more upbeat about their finances.

Not Everyone Wants to Share Their Data in Exchange for Personalization

Sep 12, 2018

Many consumers understand how companies use their personal data, but according to a recent study, not everyone is comfortable with it.

Facebook Is Tops with Everyone but Teens

Aug 28, 2018

The number of Facebook users in the US will inch up 0.9% this year to 169.5 million. While growth has plateaued, Facebook is still the most used social network among all age groups, except for teens.

In the UK, Younger Users Flock to Snapchat

Aug 27, 2018

Snapchat will overtake Facebook among 18- to 24-year-olds this year, according to eMarketer’s latest forecast on social network usage.

In China, Millennials Are Driving Digital Travel Sales

Aug 21, 2018

Nowhere is the shift from offline to online booking more pronounced than in China. Digital travel sales in the region will total $133.90 billion in 2018, a 20.5% increase over 2017.

The Intern Podcast

Aug 17, 2018

We let the eMarketer interns take over the studio for a day so they could explain their digital behaviors to the world. Are these younger folks using Facebook the way they used to? What do they use each of the social media platforms for? What do they think about digital advertising? How do their spending habits vary?