Millennials

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How Many Millennials Want Digital-Only Banking?

Mar 07, 2019

This year, we forecast that 55.4 million millennials ages 23 to 38 will use digital banking. But, they’re not all fans of digital-only banking.

Millennials as Digital (and Nondigital) Shoppers

Feb 19, 2019

Millennials’ propensity for digital usage carries over to their shopping. And it exposes them to plenty of digital advertising, about which they have mixed feelings—especially since online reviews are an appealing alternative source of information.

Valentine’s Day 2019: Fewer Givers, Greater Spending

Feb 11, 2019

Valentine's Day is evolving and growing to be more inclusive—with that, consumers are celebrating and shopping differently.