Millennials
Reports
US Millennial Men 2018
Millennial men don’t live down to the stereotype as their generation’s losers, not least because they make more money than their female counterparts. But many have lots of debt and little wealth, and they lag behind the women in earning college degrees.
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See AllAffluents in France, Germany and the UK
Savvy and Demanding, Both Online and Offline
Media Habits of Millennials in Canada 2018
Five Key Personas to Understand and Target
Facebook Advertising 2018
eMarketer Tackles Big Questions on Usage, Privacy and Ad Targeting in Wake of Cambridge Analytica
Interviews
There Are Still Misconceptions About Millennials in Canada
Andrew Au, president of Intercept Group, talks about the common misconceptions about millennials in Canada, and provides insights into their spending habits.
Andrew Au
President
Intercept Group
Charts
There are 4938 charts about 'Millennials'
Most Recent Charts
How Loyal to Products Are US Internet Users? Aug 2018 (% of respondents, by age)
US Smartphone Users Who Own a Smart Speaker, by Demographic, Aug 2018 (% of respondents in each group)
How Do Internet Users Worldwide Feel About Companies Using Data/Personalization? April 2018 (% of respondents, by age)
Would US Millennial Digital Buyers Be More Likely to Make Another Digital Purchase from a Retailer if They Received a Free Giveaway*? May 2018 (% of respondents, by age)
Where Do UK and US Younger vs. Older Millennial Internet Users Often Discover Products? July 2018 (% of respondents in each group)
More On: Millennials
See AllHow Millennial Men Are Faring in the Post-Recession Economy
Sep 21, 2018
Though lagging millennial women in some respects, millennial men make more money and are more upbeat about their finances.
Not Everyone Wants to Share Their Data in Exchange for Personalization
Sep 12, 2018
Many consumers understand how companies use their personal data, but according to a recent study, not everyone is comfortable with it.
Facebook Is Tops with Everyone but Teens
Aug 28, 2018
The number of Facebook users in the US will inch up 0.9% this year to 169.5 million. While growth has plateaued, Facebook is still the most used social network among all age groups, except for teens.
In the UK, Younger Users Flock to Snapchat
Aug 27, 2018
Snapchat will overtake Facebook among 18- to 24-year-olds this year, according to eMarketer’s latest forecast on social network usage.
US Internet Users with Cable/Satellite TV*, by Age, May 2018 (% of respondents in each group)
Aug 27, 2018
US Male Millennials' Attitudes Toward Life and Family, 2009 & 2017 (% of respondents in each group)
Aug 23, 2018
Are US Millennial Men Showing Telltale Signs of Growing Up? 2009 & 2017 (% of respondents in each group)
Aug 23, 2018
In China, Millennials Are Driving Digital Travel Sales
Aug 21, 2018
Nowhere is the shift from offline to online booking more pronounced than in China. Digital travel sales in the region will total $133.90 billion in 2018, a 20.5% increase over 2017.
The Intern Podcast
Aug 17, 2018
We let the eMarketer interns take over the studio for a day so they could explain their digital behaviors to the world. Are these younger folks using Facebook the way they used to? What do they use each of the social media platforms for? What do they think about digital advertising? How do their spending habits vary?
