The news: Citi will refresh its AAdvantage Platinum Select World Elite Mastercard in January 2027.
Changes include:
Why this matters: Issuers spent the last year refreshing their premium cards to capture affluent spenders.
However, many aspiring young professionals can’t swing upward of $900 annual fees. By strengthening mid-tier credit cards, issuers can attract consumers who want robust benefits with a more affordable annual fee. This gets younger consumers within the funnel for future cross-selling opportunities and upgrades as they progress in their careers.
Recommendations for issuers: Mid-tier credit cards have hollowed out over the years, leaving potential cardholders open to getting poached by fintech competitors.
To snag young, aspiring affluent cardholders, issuers should build in the following features to their mid-tier products:
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