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Boost your brand and generate demand with media programs.

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Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

October 27, 2026

How Often Consumers Worldwide Use an Artificial Intelligence Assistant to Help Resolve an Issue With a Brand, by Generation, Aug 2026, (% of respondents in each group)

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Chart Title

How Often Consumers Worldwide Use an Artificial Intelligence Assistant to Help Resolve an Issue With a Brand, by Generation, Aug 2026, (% of respondents in each group)

Publication Date

October 27, 2026

Sources

Source information is only available to PRO subscribers.

Topics

Artificial Intelligence (AI)Generation Z Millennials Generation X Baby Boomers Customer Experience North America Latin America

Europe

How Often Consumers Worldwide Use an Artificial Intelligence Assistant to Help Resolve an Issue With a Brand, by Generation, Aug 2026, (% of respondents in each group) | EMARKETER