Millennials’ digital habits are evolving as work, spending, and family responsibilities grow. Their digital fluency fuels AI use and ecommerce even as digital fatigue and parenting reshape how they engage with media and technology.

Key Question: How is millennials’ entry into a new life stage reshaping their digital habits and purchasing behaviors?

Key Stat: Roughly 55% of millennial AI users have used an AI tool while shopping in the last month, compared with less than half of the total population.