AI models evolve at breakneck speed, but the reasons people use them change far less. Our Building Blocks model shows how enduring human motivations shape AI adoption—and where marketers will find the biggest opportunities.

Key Question: What drives people to use AI?

Key Stat: Nearly everyone who uses AI each week uses it for Asking. And more than half use it for Doing, Playing, and Working. Only a handful use it for Shopping or Connecting.