Social Media Users

eMarketer's forecasts, data and statistics include estimates for social media users broken out by age, gender, race/ethinicity. You can also find social media users worldwide and region (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and by country within those regions, ... including China. Social media users are also broken out by platforms: Facebook, Instagram, Snapchat, Twitter, Pinterest and Tumblr. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • How many internet users use social media?
  • Which social media platform has the most users?
  • How many teens use social media?

Reports

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Instagram's New Explore Ads Signal Potential Changes to Organic Reach

Instagram's New Explore Ads Signal Potential Changes to Organic Reach

Jul 09, 2019

Instagram's new Explore page ads will bring more opportunities for marketers—but they also raise concerns about the limit of organic reach, which some claim has already happened in the Instagram feed. Savvy marketers have established best practices to get their content featured on Explore, but when ads are introduced, it could become more challenging to appear there organically.