Social Media Users
- How many internet users use social media?
- Which social media platform has the most users?
- How many teens use social media?
Mostly lacking smartphones and largely excluded from social networking, kids (i.e., those younger than teens) still manage to rack up a lot of screen time in their distinctive digital lives.View this Report
More ReportsSee All
Facebook’s 2018 Year in Review
And What to Expect for Usage, Advertising and Privacy in 2019
Marketing with Stories on Facebook, Instagram and Snapchat
How Consumers and Marketers Are Using This Creative Format
The Global Media Intelligence Report, 2018
A Reference Guide to Consumers’ Media Use in 40 Countries
- Media Usage
- Social Network Users
- Time Spent with Social Networks
- Facebook, US
- Facebook, by Country
- Media Usage, US
- Media Usage, Worldwide
- Media Usage, by Country
- North America Social Network Users, by Country
- Social Network Users, US
- Social Network Users, Worldwide
- Social Network Users, by Country
- Social Network Users, by Region
Zubair Jandali, vice president of sales at reddit, spoke to eMarketer about what the user-generated news website is doing to reach millennials.
There are 1894 charts about 'Social Media Users'
Most Recent Charts
Which Social Media Platforms Do Consumers in Russia Use? (% of respondents by age and gender, Sep 2018)
What Are the Fastest-Growing Countries for Facebook in Asia-Pacific in 2019? (% change in number of users vs. 2018)
How Many People Worldwide Use Instagram? (millions, % change and % of social network users, 2017-2022)
More On: Social Media UsersSee All
How to Create Successful Ad Campaigns for Social Stories
Dec 14, 2018
Social behaviors are shifting to stories. Advertisers want to be where users are, but how can they create effective ad campaigns that drive results? We spoke with executives at Facebook, Instagram and Snapchat to get the secrets to story advertising success.
How Many Marketers in the US Use Facebook?
Dec 12, 2018
Despite all of the controversy surrounding Facebook, marketers are not leaving the platform. In fact, the number of US marketers using Facebook continues to increase.
What Social Media Platforms Do US Millennials Use Most Frequently? (% of respondents, Sep 2018)
Nov 12, 2018
The Eighth Annual Global Media Intelligence Report Is Now Available
Nov 08, 2018
In 2018, digital devices and platforms are central to almost every dimension of daily life for consumers and businesses around the world. Yet traditional media—notably TV—still claim a significant amount of time as well, even among internet users. While consumer trends are clearly evident across the 40 markets featured in the Global Media Intelligence Report, inevitably, there are intriguing outliers with respect to device penetration and the adoption of social media, time-shifted TV and other activities.
Who Is Using Snapchat in the US?
Oct 26, 2018
This year, 84.8 million people in the US—or roughly a quarter of the population—will use Snapchat, a 7.1% increase from 2017, according to eMarketer estimates.
Digital Life of US Teens
Oct 25, 2018
Who Is Using Pinterest in the US?
Oct 25, 2018
This year, 77.4 million people in the US—or nearly a quarter of the population—will use Pinterest, a 7.0% increase from 2017, according to eMarketer estimates.
Who Is Using Twitter in the US?
Oct 24, 2018
This year, 55.2 million people in the US will use Twitter. That's 16.8% of the population and a 0.9% increase from 2017, according to eMarketer estimates.
Social Network/Chat App User Penetration Among Internet Users in Japan, by Platform, 2018 (% of respondents)
Oct 24, 2018
Who Is Using Facebook in the US?
Oct 23, 2018
This year, 169.5 million people in the US—or more than half of the population—will use Facebook, a 0.9% increase from 2017, according to eMarketer estimates.
Who Is Using Instagram in the US?
Oct 22, 2018
This year, 104.7 million people in the US—or 31.8% of the population—will use Instagram, a 13.1% increase from 2017, according to eMarketer estimates.