Social Media Users

eMarketer's forecasts, data and statistics include estimates for social media users broken out by age, gender, race/ethinicity. You can also find social media users worldwide and region (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and by country within those regions, ... including China. Social media users are also broken out by platforms: Facebook, Instagram, Snapchat, Twitter, Pinterest and Tumblr. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • How many internet users use social media?
  • Which social media platform has the most users?
  • How many teens use social media?

Reports

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The Eighth Annual Global Media Intelligence Report Is Now Available

Nov 08, 2018

In 2018, digital devices and platforms are central to almost every dimension of daily life for consumers and businesses around the world. Yet traditional media—notably TV—still claim a significant amount of time as well, even among internet users. While consumer trends are clearly evident across the 40 markets featured in the Global Media Intelligence Report, inevitably, there are intriguing outliers with respect to device penetration and the adoption of social media, time-shifted TV and other activities.

The Social Series: Who's Using Snapchat? | Infographic

Oct 26, 2018

This year, 84.8 million people in the US—or roughly a quarter of the population—will use Snapchat, a 7.1% increase from 2017, according to eMarketer estimates.

The Social Series: Who's Using Pinterest? | Infographic

Oct 25, 2018

This year, 77.4 million people in the US—or nearly a quarter of the population—will use Pinterest, a 7.0% increase from 2017, according to eMarketer estimates.

The Social Series: Who's Using Twitter? | Infographic

Oct 24, 2018

This year, 55.2 million people in the US—or 16.8% of the population—will use Twitter, a 0.9% increase from 2017, according to eMarketer estimates.

The Social Series: Who's Using Facebook? | Infographic

Oct 23, 2018

This year, 169.5 million people in the US—or more than half of the population—will use Facebook, a 0.9% increase from 2017, according to eMarketer estimates.

The Social Series: Who's Using Instagram? | Infographic

Oct 22, 2018

This year, 104.7 million people in the US—or 31.8% of the population—will use Instagram, a 13.1% increase from 2017, according to eMarketer estimates.

What Are Snapchat and Twitter Doing to Stand Out?

Oct 04, 2018

Snapchat and Twitter are very different properties, but they have one thing in common: Both remain in the shadow of Facebook and Instagram.

eMarketer Unveils Pinterest Ad Revenue Forecast

Oct 01, 2018

eMarketer expects the social network to generate more than $500 million in US ad revenues this year, a 43.8% change from last year.

eMarketer Lowers Snap Ad Forecast

Sep 25, 2018

In its latest advertising forecast, eMarketer sharply lowered its projections for Snap’s US ad revenue for 2018 and beyond, as an increasingly automated buying system brings down prices.