Social Media Users
- How many internet users use social media?
- Which social media platform has the most users?
- How many teens use social media?
In 2018, Asia-Pacific will be Facebook’s fastest-growing region for users. Uptake in India will drive growth, with its audience increasing 17.3% to 216.1 million.View this Report
- Media Usage
- Social Network Users
- Time Spent with Social Networks
- Facebook, US
- Facebook, by Country
- Media Usage, US
- Media Usage, Worldwide
- Media Usage, by Country
- North America Social Network Users, by Country
- Social Network Users, US
- Social Network Users, Worldwide
- Social Network Users, by Country
- Social Network Users, by Region
Zubair Jandali, vice president of sales at reddit, spoke to eMarketer about what the user-generated news website is doing to reach millennials.
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Are Smartphone Users Weeding Out Facebook?
Sep 10, 2018
A new survey suggests that Facebook users are aggressively deleting the app from their phones—but are they really? In the latest episode of eMarketer’s “Behind the Numbers,” we dig into the data about social network users and their attitudes about privacy. How is Facebook’s usage holding up amidst continuing scrutiny of its business?
Facebook Is Tops with Everyone but Teens
Aug 28, 2018
The number of Facebook users in the US will inch up 0.9% this year to 169.5 million. While growth has plateaued, Facebook is still the most used social network among all age groups, except for teens.
In the UK, Younger Users Flock to Snapchat
Aug 27, 2018
Snapchat will overtake Facebook among 18- to 24-year-olds this year, according to eMarketer’s latest forecast on social network usage.
The Weekly Listen: Amazon and Streaming Giants, Instagram Sponsored Content and Hoarding
Aug 26, 2018
Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, some of the topics we’re talking about include how teens are turning to Instagram to make some extra money, plus how ecommerce and low prices may be turning some consumers into hoarders.
Which Social Networks Are US Users Most Likely On?
Aug 24, 2018
In the latest episode of our "Behind the Numbers" podcast, eMarketer's Debra Aho Williamson and Chris Bendtsen discuss how top social networks like Facebook, Snapchat and Instagram rank among different age groups.
At Snap, Programmatic Is Working Even Amid Stalled User Growth
Aug 09, 2018
Snap Inc.'s share price stumbled Wednesday after the company disclosed user growth that failed to meet Wall Street expectations. But that reaction obscures gains for Snapchat's programmatic advertising platforms.
Social Media Effectiveness Roundup 2018
Aug 08, 2018
The amount of time individuals spend with social networks continues to increase, especially with the proliferation of newer platforms like Instagram and Snapchat. US adults averaged approximately 51 minutes of daily time with social networks in 2017. eMarketer has curated this Roundup of articles, insights and interviews to help you reach social media users effectively.
Snapchat Daily Active Users Worldwide, by Region, Q4 2016-Q2 2018 (millions and % change)
Aug 07, 2018
Digital Activities of Consumers in Great Britain, by Age, April 2018 (% of respondents in each group)
Aug 07, 2018
In Switzerland, Instagram Adoption Is Rapid
Aug 01, 2018
Instagram’s user base in Switzerland has almost tripled since 2015, according to eMarketer’s latest forecast. More than half of social network users in the country, or 1.9 million people, will access the platform regularly in 2018.
US Snapchat Users and Penetration, 2018-2022 (millions, % change and % of mobile phone users)
Aug 01, 2018