Social Media Users

eMarketer's forecasts, data and statistics include estimates for social media users broken out by age, gender, race/ethinicity. You can also find social media users worldwide and region (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and by country within those regions, ... including China. Social media users are also broken out by platforms: Facebook, Instagram, Snapchat, Twitter, Pinterest and Tumblr. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • How many internet users use social media?
  • Which social media platform has the most users?
  • How many teens use social media?

More On: Social Media Users

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How to Create Successful Ad Campaigns for Social Stories

Dec 14, 2018

Social behaviors are shifting to stories. Advertisers want to be where users are, but how can they create effective ad campaigns that drive results? We spoke with executives at Facebook, Instagram and Snapchat to get the secrets to story advertising success.

How Many Marketers in the US Use Facebook?

Dec 12, 2018

Despite all of the controversy surrounding Facebook, marketers are not leaving the platform. In fact, the number of US marketers using Facebook continues to increase.