Social Media Users

eMarketer's forecasts, data and statistics include estimates for social media users broken out by age, gender, race/ethinicity. You can also find social media users worldwide and region (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and by country within those regions, ... including China. Social media users are also broken out by platforms: Facebook, Instagram, Snapchat, Twitter, Pinterest and Tumblr. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • How many internet users use social media?
  • Which social media platform has the most users?
  • How many teens use social media?

Reports

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Facebook’s Clear History Tool: What Advertisers Should (and Should Not) Worry About

Facebook’s Clear History Tool: What Advertisers Should (and Should Not) Worry About

May 29, 2019

With scant details available on how Facebook’s upcoming “Clear History” tool will work, the impact on advertisers is hard to gauge. Those reliant on Facebook’s business tools may take a hit, but if the feature is not widely promoted to users, it may not be adopted in significant enough numbers to meaningfully impact ad sales.

WhatsApp Beats Out Instagram and Twitter Among US Hispanic Users

May 22, 2019

We estimate that more than half of the US Hispanic population will use messaging app WhatsApp at least monthly this year. The platform’s US Hispanic user base of 32 million is growing because of its data cost savings, messaging encryption capabilities and popularity in Latin American countries.

How Social Media Users Have—and Have Not—Responded to Privacy Concerns

How Social Media Users Have—and Have Not—Responded to Privacy Concerns

Apr 29, 2019

Facebook’s Cambridge Analytica scandal changed the way Americans think about online privacy. And it should come as no surprise that many have grown wary over the mishandling of personal information.

More Than Half of US Social Network Users Will Be Mobile-Only in 2019

More Than Half of US Social Network Users Will Be Mobile-Only in 2019

Apr 26, 2019

Fewer people in the US are accessing social networking sites via computers, with the majority of users now exclusively on mobile devices. We forecast that 51.7% of US social network users will be mobile-only in 2019.

US Parents Get Digital After Dark

US Parents Get Digital After Dark

Apr 15, 2019

After their kids are tucked in, 71% of mothers and 60% of fathers use social media; 66% of mothers and 53% of fathers said they talk on the phone or text. Moms are more likely than dads to use this time for interaction with people outside of the household, according to an August 2018 survey by Brigham Young University and Deseret News.

eMarketer Slashes Snapchat Growth Forecast for 2019

eMarketer Slashes Snapchat Growth Forecast for 2019

Apr 09, 2019

Following its unpopular redesign, Snapchat has been struggling to gain users in the US. As a result, eMarketer has significantly downgraded its growth outlook for Snapchat in its latest US social usage forecast. For the first time, Snapchat will lose US users this year, with growth expected to flatten in 2020.

Snapchat Losing UK Users as Redesign Takes Toll

Snapchat Losing UK Users as Redesign Takes Toll

Apr 03, 2019

There is an exodus from Snapchat in the UK. For the first time since its inception, the social network’s user base will begin to decline in 2019, according to eMarketer’s latest UK social usage forecast. Since last year’s redesign of the platform, users are leaving in favor of Instagram and other competitors.