Social Media Users
- How many internet users use social media?
- Which social media platform has the most users?
- How many teens use social media?
The reports in this collection look at time spent with media in the US, Canada, the UK, France, Germany, China, Japan, South Korea and India. Two other reports take a close look at time spent with mobile and social in the US.View this Report
More ReportsSee All
US Time Spent with Social Media 2019
Users Decreased Time in 2018. Will the Trend Continue?
Facebook’s Privacy Moves
Why Groups and Messaging Were Front and Center at f8, and Other Takeaways for Marketers
Q1 2019 Social Trends
Will Facebook Become a New WeChat, and What Exactly Is TikTok?
- Media Usage
- Social Network Users
- Time Spent with Social Networks
- Facebook, US
- Facebook, by Country
- Media Usage, US
- Media Usage, Worldwide
- Media Usage, by Country
- North America Social Network Users, by Country
- Social Network Users, US
- Social Network Users, Worldwide
- Social Network Users, by Country
- Social Network Users, by Region
There are 505 charts about 'Social Media Users'
Most Recent Charts
UK Social Media User Penetration, by Demographic, Nov 2014-Nov 2018 (% of internet users in each group)
Social Media Platform Usage Among US Social Media Marketers* vs. US Internet Users, Feb 2019 (% of respondents)
More On: Social Media UsersSee All
Facebook’s Clear History Tool: What Advertisers Should (and Should Not) Worry About
May 29, 2019
With scant details available on how Facebook’s upcoming “Clear History” tool will work, the impact on advertisers is hard to gauge. Those reliant on Facebook’s business tools may take a hit, but if the feature is not widely promoted to users, it may not be adopted in significant enough numbers to meaningfully impact ad sales.
WhatsApp Beats Out Instagram and Twitter Among US Hispanic Users
May 22, 2019
We estimate that more than half of the US Hispanic population will use messaging app WhatsApp at least monthly this year. The platform’s US Hispanic user base of 32 million is growing because of its data cost savings, messaging encryption capabilities and popularity in Latin American countries.
How Social Media Users Have—and Have Not—Responded to Privacy Concerns
Apr 29, 2019
Facebook’s Cambridge Analytica scandal changed the way Americans think about online privacy. And it should come as no surprise that many have grown wary over the mishandling of personal information.
More Than Half of US Social Network Users Will Be Mobile-Only in 2019
Apr 26, 2019
Fewer people in the US are accessing social networking sites via computers, with the majority of users now exclusively on mobile devices. We forecast that 51.7% of US social network users will be mobile-only in 2019.
US Parents Get Digital After Dark
Apr 15, 2019
After their kids are tucked in, 71% of mothers and 60% of fathers use social media; 66% of mothers and 53% of fathers said they talk on the phone or text. Moms are more likely than dads to use this time for interaction with people outside of the household, according to an August 2018 survey by Brigham Young University and Deseret News.
eMarketer Slashes Snapchat Growth Forecast for 2019
Apr 09, 2019
Following its unpopular redesign, Snapchat has been struggling to gain users in the US. As a result, eMarketer has significantly downgraded its growth outlook for Snapchat in its latest US social usage forecast. For the first time, Snapchat will lose US users this year, with growth expected to flatten in 2020.
Snapchat Losing UK Users as Redesign Takes Toll
Apr 03, 2019
There is an exodus from Snapchat in the UK. For the first time since its inception, the social network’s user base will begin to decline in 2019, according to eMarketer’s latest UK social usage forecast. Since last year’s redesign of the platform, users are leaving in favor of Instagram and other competitors.