This report explores US Hispanic shoppers' path to purchase, highlighting how they discover, evaluate, and buy new products. It provides key strategies for brands and retailers to align with these behaviors, which include a strong preference for in-store discovery paired with a digital-first approach to research and purchase.​

This deck covers:​

• New brand/product discovery channels​
• Leading influences when evaluating potential purchases​
• Likelihood of in-store versus digital purchases​

This deck can help you:​

• Develop media strategy (brands, agencies)​
• Develop commerce strategy (retailers)​
• Showcase opportunities to customers (media platforms)

Key Question: How are Hispanic shoppers discovering and evaluating new brands and products, and what strategies should retailers and brands develop to reflect these shopper behaviors?