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EMARKETER

Generational Attitudes Toward Digital Advertising 2025

Generations Align on Ad Discovery, While Reactions to Intrusive Ads and AI Labels Vary

Report by Paola Flores-Marquez  |  Oct 28, 2025
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About This Report
From short-form videos to AI-driven targeting, this report reveals how each generation assesses digital ads and whether they act upon them.
Topics
Digital Advertising
Generation Z
Millennials
United States

Find out how consumers across generations see, trust, and react to digital ads—and what marketers need to know about short-form video, shoppable content, and AI-powered advertising in 2025.

This deck covers:

  • Where different generations see ads the most
  • Perceptions of intrusiveness of different ad types among generations
  • Attitudes toward AI use in ad development among generations

Here’s what’s in the full report

3files

Exportable files for easy reading, analysis and sharing.

authors

Paola Flores-Marquez

Contributors

Eleni Digalaki
Donte Gibson
Senior Charts Editor
Na Li
Director, Primary Research
Penelope Lin
Director, Data Visualization
Jennifer Pearson
VP, Research
Naomi Rebuelta
Copy Editor
Heather Sprung
Senior Editor
Johann Valderrama
Chart Editor
Emman Velasco
Chart Editor
Max Willens
Yoram Wurmser
Principal Analyst
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