Live sports is becoming a bigger part of streaming advertising, but reaching fans is no longer enough. As sports rights migrate to streaming platforms and advertisers gain access to new formats, brands are under pressure to demonstrate that their investments are influencing consumers, not simply generating impressions. For Amazon, that means expanding its sports portfolio, attracting advertisers that traditionally haven't invested in sports, and developing ad experiences that complement the action rather than interrupt it.
Amazon is on the verge of overtaking Costco as the second-largest US consumer packaged goods (CPG) retailer, with an 8.1% market share compared with Costco's 8.2%, according to Numerator. Walmart still leads with 20.8%, but Amazon's rapid growth in grocery has put second place within a tenth of a point.
The retailer is using its holiday beauty sale and updated experience to capture more category spending.
Free cash deposits at 90,000+ retail locations could help attract and retain younger customers.
Cyber Five sales are set to grow faster than the season overall as consumers focus purchases around promotional periods.
Holiday events, unique products, and tech give shoppers reasons to visit beyond convenience.
Brands can improve organic discovery by giving AI platforms the images and product details needed to build them.
AI-powered kiosks appeal to younger diners, but digital convenience shouldn’t replace human connection.
Sponsored messages on journal and society sites are most likely to prompt action.
Google expands its health data ecosystem with Flo, Function integrations. Actionable and reliable health guidance will be key to retaining users in a crowded market.
Despite a larger portfolio, 2027 revenues may barely budge, leaving marketers to weigh reach against CPMs.
Its first layoff since 2022 could foreshadow a major change to come.
Disney finds opportunity in Character.AI’s bankruptcy: Unprofitable chatbot engagement gives way to a potentially safer, controlled use for AI characters.
High-attention CTV inventory gives advertisers a new place to test what AI agents can actually deliver.
As FAST audiences expand, brands can connect social and streaming campaigns to reach ad-receptive viewers.
A broad ad tech crackdown could obscure customer journeys, forcing advertisers to rethink spending with Apple.
Block, parent company of Square, Cash App, Afterpay, and Tidal, partnered with ecommerce relevance technology company Rokt to deliver personalized offers at checkout. The partnership has evolved from a single-product integration into a model for scaling partnerships across multiple business units while maintaining customer experience quality.
The limited shelf life of Halloween raises the stakes. Seasonal campaigns don’t have months to turn awareness into consideration and eventual purchase. The path from creator content to checkout needs to be easy to follow, for consumers and marketers alike.
56 million US shoppers have abandoned carts over dearth of payment options, making broader wallet support a checkout necessity.
Lower items per order and weaker delivery sales show diners are becoming more selective.