NFL viewership favors broadcast as traditional TV draws the biggest audiences, but streaming’s ad effectiveness is unmatched.
The continued economic turmoil means that retailers will face a fork in the road in 2026, according to marketing experts. While luxury shoppers remain a strong segment, many consumers will insist on affordability, and retailers will have to wrestle with this gap.
GenAI adoption gap: Most teams use AI on the surface; without access to company data, it drafts fast but can’t do real work.
Super Bowl campaigns aren’t one-size-fits-all; brands are now splitting between full-scale TV buys and multi-channel activations that extend beyond the broadcast.
As bots strain its servers, the platform turns its content into a revenue stream.
IAB's framework helps cautious brands—but without mandates, deceptive actors stay unchecked.
Nearly two-thirds of worldwide marketers (64%) say reduced use of traditional search engines like Google will be the top AI-driven shift impacting digital advertising over the next few years, according to a September 2025 survey from Funnel and Ravn Research.
"Retail and growing a business today relies a lot more on developing alternative revenue streams and brand building that goes far beyond the typical selling products at a good price," said our analyst Blake Droesch during a recent “Behind the Numbers” podcast recorded live at the National Retail Federation's (NRF) 2026 Big Show.
AI deepfakes are sparking a global crackdown after Grok’s explicit content scandal triggered UK probes and stricter safeguards--raising governance stakes for AI tools.
This FAQ covers what marketers need to know about native advertising formats, regulatory requirements, emerging AI capabilities, and budget allocation strategies for 2026.
CTRs and CVRs rise with repeated YouTube creator integrations—proving the ability of repeat brand exposure to drive action.
Retailers can’t bank on a housing rebound just yet.
The deal promises to give brands a clearer view of how marketing drives both clicks and carts.
Retailers find stricter return policies risk alienating shoppers and fueling dishonest behavior.
Execs at Bank of America, Citi, and Wells Fargo warn a 10% rate ceiling would stall economic growth.
A 10% APR and fee-free rent dangle may not justify the new maze of spend requirements.
European users can now send money in-app as Klarna pushes into core banking territory.
Digital grocery has evolved from a pandemic-era convenience to a core retail channel. More than 90% of US consumers now shop for groceries both online and in-store, according to FMI and NielsenIQ. As the channel matures, the competitive battleground shifts from basic fulfillment to AI-powered personalization, retail media monetization, and seamless omnichannel experiences. This FAQ addresses the trends, players, and strategies shaping digital grocery in 2026.
Novo and Lilly prohibit telehealth partners from offering compounded GLP-1s, eroding compounders’ ability to distribute.