The first year of US President Donald Trump’s second term has been marked by disruption and uncertainty. Regulatory pressure has emerged as a constraint on legacy media, while on-again, off-again tariff orders have made long-term planning difficult across industries. At the same time, the resumption of student loan payments is threatening the already fragile financial stability of millennials and Gen Z. Taken together, these shifts have altered not only cost structures, but also confidence—among executives, investors, and consumers alike.

Our analysts have followed each shift closely and assessed its implications for business strategy. In this report, we take a look at how Trump’s first year back in office is reshaping five key markets.

Key Question: How have President Trump’s policies reshaped strategy across retail, media advertising, tech, healthcare, and financial services—and what comes next?

Key Stat: US consumer sentiment fell by nearly 15 points YoY in 2025, a 10-year low.