AI agents could make comparisons easier, exposing incumbents that rely on customer inertia.
Rising delinquencies make deals and flexible payments critical this holiday season.
Walmart expands its digital healthcare marketplace with General Medicine, bringing personalized care shopping and new competition for online healthcare players.
An underwhelming campaign is prompting the chain to favor brand-led marketing over costly external partnerships.
As AI controls more product narratives, marketers need to audit how offerings and rivals appear
Marketers using its platforms risk losing consumer trust unless they scrutinize data-sharing practices.
New ad tools give brands a more scalable route into creator communities built on loyal audiences.
Wi-Fi is a common service at many stores, and customers increasingly expect it for free, according to Greg Schwarzendruber, director of strategy and innovation, consumer personalization and experience, at AT&T Business.
Same-day perishables are increasing order frequency and spending while taking share from traditional grocers.
Consumers are spending on products that support their well-being, giving retailers opportunities beyond traditional health categories.
Requiring real product imagery and banning bot-made listings could restore trust and reinforce its human-made identity.
With younger customers eyeing alternatives, banks must make their value as clear as their prices.
Events, exclusives, and convenience tools give shoppers more reasons to visit.
Livestreams and physical stores give brands ways to build trust and loyalty beyond what algorithms can offer.
Embedding AI into daily workflows can boost revenue and customer relationships, leaving slower-moving banks behind.
Contextual reminders can surface relevant perks when cardholders need them, helping issuers demonstrate card value.
Banking perks and payment flexibility could make cards stickier for younger users.
Now in its fifth year, the program uses relatable role models to normalize active lifestyles for young patients with diabetes.
GLP-1 telehealth brands need transparent pricing and personalized ongoing support to keep patients from switching providers.
Multibrand direct-to-consumer pharma platforms help patients find affordable treatment options, giving drugmakers a chance to build credibility.