Young shoppers, especially in China, drove better-than-expected Q3 sales—but sustaining the buzz won’t be easy.
The athleisure retailer pulled yet another line of leggings after complaints that they were too sheer.
AI tools are now shaping real shopping decisions, not just aiding product discovery or big-ticket buys.
YouTube CEO vows to fight AI slop while rolling out deepfake tools, hoping creators can use genAI without damaging trust.
OpenAI’s ad model positions chatbot ads as influence plays—not click engines—forcing marketers to rethink metrics.
AI firms worked Davos to stay top of mind with their biggest customers, pitching enterprise readiness before deals are decided.
54% of US marketers plan to fully implement their generative engine optimization (GEO) strategy within three to six months, according to September 2025 data from Scribewise.
Given the economic climate, value will remain top-of-mind for most consumers through this year. And retailers can tailor loyalty programs and other promotions to answer some economic challenges caused by tariffs and rising prices.
“The way retail media has historically been built has been about setting up an advertising business on a retailer’s owned and operated digital channels,” said our analyst Sarah Marzano on an episode of The CPG Guys.
This FAQ covers how consumers shop on social platforms and what it means for brands.
Threads beats X in daily active users on mobile as Meta’s established ad stack makes Threads a safer long-term bet for community-driven social ads.
Proposed levies on key allies will lead to higher prices and deepen uncertainty for retailers.
Alleged fraud and tax issues stall projects and slow Lunar New Year marketing at a challenging time for PDD.
TikTok-led campaigns fell 48% YoY as brands pivoted from platform risk toward flexible, reusable user-generated content.
Rent installment loans push BNPL into a high-stakes niche as providers chase more spend per user.
Each is borrowing from the other’s playbook as they race to dominate ecommerce.
The move targets Gen Z and thin-file consumers who prefer debit and avoid revolving debt.
Supporting Google’s Universal Commerce Protocol signals a deeper bet on agentic commerce and AI-driven payments.
The retailer is partnering with Korean beauty giant Olive Young to grow its selection and keep Ulta and Amazon at bay.