Brands broadening their appeal outperform, but lower-income exposure is becoming a bigger risk.
Earlier event bolsters Q2 outlook as delivery speed and ads fuel growth.
This move aligns with the bank’s wider strategy to gain ground in the sports ecosystem.
Upgrades to digital services for SMBs are sorely overdue.
The FDA is testing real-time data feeds in studies that could speed drug approval times but also changes how drug companies submit data for review.
Meta’s AI payoff: Q1 revenue hit $56.3 billion as AI tools drove ad gains that help justify a $145 billion spend plan.
OpenAI eyes ad-fueled future: Cheaper ChatGPT Go could eclipse Plus as OpenAI focuses on ads over subscriptions.
Google posts its second $100 billion quarter thanks to AI: The advertising leader is proving that the tech can drive revenues to offset heavy spending.
Can advertising cover tech’s ballooning AI costs? That question defined big Q1 earnings day for Amazon, Meta, Microsoft, and Google.
Guidance clouds Spotify’s outlook: Q1 revenues rose, but lower-than-expected guidance and ad struggles rattled investors and raised monetization concerns.
WPP’s reset begins: Q1 met expectations, but revenues slid as its Elevate28 turnaround plan targets stability now and profitability by 2028.
Import-heavy brands gain breathing room, though uncertainty limits lasting upside.
Replying to comments is the favorite way US creators engage with their audience at 29%, nearly six times the rate of in-person meetups and events (4.9%), according to a January survey from Influencer Marketing Factory.
Mother’s Day shoppers are poised to spend more than previous years, but they’ll be looking hard at prices and using AI to help decide, according to recent studies.
This FAQ covers affiliate market size, publisher types, AI disruption, and what marketers should prioritize in 2026.
One-quarter of homepage content on average may be unreadable to AI crawlers, risking discovery gaps.
Energy shock pushes more households to the brink, curbing discretionary spending.
Discover and Apple face setbacks as commerce orchestration becomes key to wallet growth.
Flexing data that RMNs lack, PayPal lays a blueprint for FMNs’ unique utility to marketers
Traffic rebounds and guidance rises, though margin and China risks persist.