Prescription drug advertising approached $6 billion in 2025, led by weight loss, mental health, and cancer medications.
Nearly 30% of US marketers prioritize demographic targeting for CTV ads, almost three times more than contextual approaches, according to July 2025 data from Gracenote.
Magnite and MNTN are partnering to expand access to live streaming ads in an integration that opens live inventory to performance marketers new to TV.
Bespoke content for YouTube shows how streaming is reshaping broadcasters’ formats, revenue models, and distribution priorities.
Netflix’s ad revenues hit $1.5 billion, with expectations to double in 2026 as its next phase will hinge on broadening inventory advertisers know how to buy.
Microsoft’s in-game advertising dream gets its first test via two minutes of preroll ads per hour of cloud gaming playtime.
Quick-service and casual dining chains are kicking off the year by leaning hard into affordability, rolling out value menus and tiered meal deals to win back price-sensitive customers. Brands like Taco Bell, Wendy's, and Red Robin are spotlighting lower-cost options and limited-time offers as sticker shock reshapes dining habits. The shift comes as consumers pull back: 44% of lower-income consumers are dining out less. Chains that can balance sharp pricing with traffic-driving offers may keep consumers coming, while those that can't risk losing relevance.
After passing 400 million users, Meta will open global Threads ads next week, inviting easy campaign extensions with brand safety built-in
42% of US TikTok performance ad campaigns now use Tinuiti's Smart+ automated solution, up from just 9% at the start of 2025, according to an October report from Tinuiti.
Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing how retailers will be restructuring their commerce media teams and focusing on hard launching their in-store retail media capabilities. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, along with Analyst Arielle Feger and Principal Analyst Sarah Marzano.
More and riskier choices require better advice.
Competing with lenders is part of this play.
The less affluent need more attention from financial services providers.
The platform aims to woo more sellers by proving it can drive significant sales, in addition to viral trends.
The FTC is appealing the Meta monopoly ruling; but while a breakup would disrupt cross-platform buying, fragmented user attention still weakens the FTC’s hand.
Apple bundles pro apps, Adobe’s AI turns docs into decks and podcasts for marketing workflows. Read online
Earlier this month, the Trump administration released its latest Dietary Guidelines for Americans, marking a shift in nutrition guidance toward whole foods, protein-rich diets, and reduced consumption of added sugars and highly processed foods. These changes may shape consumer expectations and food industry strategy over the next five years, influencing purchase decisions, brand trust, and competitive positioning across the food ecosystem.
They grew faster, expanded share, and hit record sales amid consumers’ rising focus on value.
Pinterest shifts to yield; its leadership change reinforces focus on performance, commerce, and higher ARPU.
Netflix's spending overshadowed its Q4 results; it beat expectations, but investor focus has shifted to the execution and regulatory risk of the Warner Bros. Discovery acquisition.