"Time is money" has never had more meaning than it does today. The attention economy has become another challenge for advertisers—particularly on mobile devices where users have lower tolerances for attention-grabbing ads. But short attention spans may have met their match in playable ads, which embed games or puzzles into ad units.
In this Tech Talk Tuesday webinar, we discuss the strategy and capabilities that companies use to realize significant and sustainable ROI growth from personalization. You’ll learn how to lay the foundation for personalization, maximize opportunity and accelerate growth with AI to set your brand apart from competitors.
Out-of-home advertising is weathering the digital storm better than other legacy ad mediums. It offers measurability and continues to evolve by embracing digital technologies like automated ad buying.
To satisfy their most loyal advertisers, some media companies are creating new data-driven ad products and services.
In the latest episode of "Behind the Numbers," Debra Aho Williamson, principal analyst at eMarketer, discusses the underlying reasons internet users pick different social networks, and how Snapchat fits in, both in the US and worldwide.
Smart glasses, like Google Glass, failed in the consumer space but are finding success in workplaces.
"Do You Have a Second?" is a pint-sized, daily podcast that highlights three new data releases and offers some context--all in five minutes. Here are this week's episodes, packed together for easy listening.
Instagram’s future is deeply intertwined with Facebook. Much of Instagram’s ad business growth is largely due to the fact that extending an ad buy is as easy as checking a box in Facebook Ad Manager. And with features like Instagram Stories becoming highly successful, there's pressure to continue delivering hit marketing concepts.
Some marketers are taking control of their campaigns by in-housing various advertising services such as ad creative, social and search.
In the latest episode of eMarketer's "Behind the Numbers," analysts Karin von Abrams and Bill Fisher break down eMarketer's estimates for programmatic in the UK, Germany and France, and discuss the outlook for those markets amidst heightened regulatory oversight and growing concern about privacy.
Retail is in the midst of a radical transformation. In this eMarketer analyst report, we look at what to expect for the US retail and ecommerce markets in 2019, and share key trends that will have an impact on shopper behavior and retailer performance.
In the latest episode of eMarketer's "Behind the Numbers," we're joined by Linda Yaccarino, chairman of advertising sales and client partnerships at NBCUniversal. Speaking with eMarketer’s Paul Verna, Yaccarino discusses a wide range of topics, including the need to reduce ad loads, the marketplace impact of new brands and the debate over measurement.
Amid prevalent data breaches and growing consumer distrust over personal data, regulators are becoming more stringent on imposing fines for those who violate privacy laws.
In the latest episode of "Behind the Numbers," Andrew Lipsman, principal analyst at eMarketer, details the emergence of digitally native consumer brands and how they developed so much heft in a relatively short period of time.
As TV advertising becomes more digitized, marketers are turning to more sophisticated attribution models.
Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about YouTube and others' efforts to remove content from their platforms, one city's attempt to make tech disruptors play by the rules, and new and improved robot voices.
In the latest episode of “Behind the Numbers,” Paul Briggs, analyst at eMarketer, details Canada’s media consumption habits and contrasts it with how advertisers allocate their budgets.
As Netflix moves to lift its subscription prices, new streaming services are looking to chip away at its base. In the latest episode of "Behind the Numbers," we take a look at the expanding list of competitors in the streaming space, and how consumers may respond.
Last week, more than 188,000 tech enthusiasts descended upon Las Vegas for CES to get a glimpse of the latest and greatest gadgets from around the world. As far as dazzle, the show didn’t disappoint.
In this on-demand Meet the Analyst Webinar, eMarketer senior analyst Mark Dolliver, shares what digital marketers can expect, and insight on how to prepare your strategy for the year ahead. Topics discussed include digital’s reinvention of physical retail, voice technology, social media and more.