The deal adds user behavior data to Visa's fraud tools as banks rank AI-driven scams among their top concerns.
CringeMart highlights convenience and discretion, helping position the app as an everyday shopping destination.
NRF’s latest data suggests retailers can ease broad security as criminal tactics evolve.
More customers are buying perishables as convenience and value pull spending away from supermarket chains.
The club’s fast fulfillment and trusted curation can help premium regional products scale nationwide.
It’s deciding who to reach, when to engage, and what customers need.
A tie-up could create a cancer powerhouse, but regulators would likely require divestitures.
Ad spending rises in June from World Cup demand: Marketers should treat the lift as temporary and keep budgets focused on channels that prove ROI.
Live sports remain advertising's last reliable mass-reach environment, and 2026 is proving the point: the NBA Finals shattered viewership benchmarks, the FIFA World Cup is reaching US audiences across every screen, and leagues are moving content onto streaming channels. This FAQ covers how sports audiences are changing, where the ad dollars flow, and how marketers should plan sports investments in 2026.
On today's podcast episode, we discuss the three biggest questions surrounding Google right now: Is Google spending too much in the AI race? Will the company finally rationalize its AI product naming conventions? And what will the next phase of YouTube's growth look like? Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliott and Analyst Marisa Jones. Listen wherever you get your podcasts, or watch on YouTube, Apple Podcasts, or Spotify.
PubMatic, Optable create a workflow for agent-to-agent deals: The automation is already live, syncing campaign briefs to publisher audiences in real time.
Snapchat and LinkedIn curb AI slop: Brands may earn more reach with original reporting than generic AI posts.
ChatGPT sells more ads, but underdeveloped buying tools and limited shopping use may curb its revenue goals.
Snap beats revenue estimates as US audience shrinks: Marketers should stay selective until the platform proves it can support durable ad demand.
81% of US Instagram users watched Reels, but only 39% uploaded content to Reels, according to an April report from Morning Consult.
On today's podcast episode, we discuss the biggest gaps between where Americans spend their time and where advertisers spend their money. We explore the disconnect in social media, the imbalance in subscription OTT, and why digital audio continues to be a dark horse. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Senior Director of Forecasting Oscar Orozco. Listen wherever you get your podcasts, or watch on YouTube, Spotify, or Apple Podcasts.
Advertisers who block news content are missing opportunities to reach engaged, high-value audiences while inadvertently undermining the financial foundation of quality journalism. “Advertisers are allergic to the news, oftentimes for the wrong reason,” said Michael Weaver, senior vice president of business development and growth at Al Jazeera Media Network during EMARKETER’s Reframing Brand Safety in News Environments event last week. “But it's so neglected as a category, it's easy for a brand to distinguish itself when it really leans into the news.”
Snapchat adds agency tools and HubSpot integration: The company aims to make lead gen, attribution, and ROAS easier for performance marketers.
Short-form video is where social platforms are concentrating their ad innovation in 2026. Instagram is monetizing the moment after a Reel ends, YouTube Shorts earned the industry's first short-form measurement accreditation, and episodic formats are turning casual scrolling into appointment viewing. This FAQ covers the formats, inventory growth, and creative practices shaping short-form video advertising.
Consumers are collecting memberships much faster than they're building habits. The average consumer now belongs to 17.4 loyalty programs, up 60% over the past decade, according to Upside’s “Escaping the loyalty plateau” report. But active participation has risen just 8% over the same period, to 8.4 programs.