eMarketer co-founder and chief content officer Geoff Ramsey and vice president of business development Marissa Coslov report back from the Cannes Lions International Festival of Creativity. They share their insights on the new themes that emerged in this year's show and reveal their most interesting conversations, important takeaways and craziest moments.
eMarketer forecasting director Shelleen Shum breaks down our ad spend numbers for the US auto sector. While estimates are showing a growth slowdown for 2019, video and search are bucking the overall trend. Watch now.
Our weekly review of the most intriguing stories covers Facebook’s cryptocurrency project, Spotify’s plan to target ads based on podcast listening and viewership metrics of the NBA Finals. We also delve into the digital ad industry’s latest steps to promote brand safety, and we bring you the game of the week, useless dinner party data and more! Host Marcus Johnson leads the conversation with eMarketer principal analyst Nicole Perrin and vice president of multimedia Paul Verna.
eMarketer junior forecasting analyst Nazmul Islam explores our latest numbers for food delivery apps and three factors behind their growing popularity among US smartphone users. Watch now.
The food retailing industry seems to be constantly bracing for the next move by Amazon. Inmar’s senior vice president Jim Hertel offers three key strategies that food and grocery retailers should commit to in order to thrive rather than just survive.
LGBTQ+ Advertising Can Be Effective, but Customers Know When Brands Use Pride Month as Marketing Ploy Jun 20
As Pride Month continues, brands keen to use Pride-themed content to advertise their products should be aware that customers pick up on this as a marketing ploy.
eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Faythe Shortelle, contact center vice president of J.Jill, and Tara Sporrer, senior vice president of marketing at goMoxie. They discussed practical, real-world examples you can put in place now—even if you have limited resources.
Google's redesigned version of Google Shopping brings its online marketplace center stage. But will the new platform—which merges Google Shopping with the company’s existing retail marketplace, Google Express—be able to compete with the likes of Walmart, eBay and Amazon?
Verizon, Chobani and Trunk Club Execs on the Challenges and Successes of Operating In-House Agencies Jun 18
The term “in-house agency” can mean many different things. It could mean a brand is expanding its internal operations to include in-house creative and media teams. Or it could involve a company that is expanding its partnerships to include consultancies and tech vendors that help set up and staff those in-house agencies. There is no one-size-fits-all approach to how the modern advertising ecosystem operates.
Baby boomers already know how to go to a brick-and-mortar store and buy things. So unless there’s an obvious benefit of convenience or better prices, they’re not rushing to master newer, more tech-heavy shopping methods.
eMarketer principal analyst Mark Dolliver and vice president of multimedia Paul Verna join host Marcus Johnson to discuss reports that the Federal Trade Commission is investigating YouTube for potential violations of children’s online privacy. Other topics on the agenda include Slack’s initial public offering and a study showing an increase in screen time among older users.
Mary Meeker, “queen of the internet” and venture capitalist at Bond Capital, released her highly anticipated annual “Internet Trends Report” and touched on everything from digital media usage in the US to consumer confidence in China in the 333-slide presentation she gave at the Recode Code Conference earlier this month.
Now in its fifth year, Amazon Prime Day continues to have a significant impact on back-to-school shopping. But, according to new research from Kelton Global on behalf of RetailMeNot, big opportunities also await for retailers other than Amazon.
eMarketer senior forecasting director Monica Peart tees up our UK digital ad spend numbers for the financial services industry and shares implications from Brexit, as well as some bright spots. Watch now.
We forecast that US retail ecommerce sales of health, personal care and beauty products will surpass $53 billion this year, up 18.6% from 2018, making it the second-fastest growing category among those we track—slightly slower than food and beverage.
It’s that time of year again. Kleiner Perkins partner Mary Meeker has released her highly anticipated Internet Trends report—a 333-slide overview of the past, present and future of the digital ecosystem. In the first of two consecutive podcast episodes on this topic, eMarketer principal analysts Yory Wurmser, Mark Dolliver and Debra Aho Williamson analyze the mobile, demographics and social media angles of Meeker’s report.
In the second of our two-part discussion on venture capitalist Mary Meeker’s Internet Trends report, eMarketer principal analysts Andrew Lipsman, Nicole Perrin and Victoria Petrock and vice president of multimedia Paul Verna cover topics including retail, advertising, video and emerging trends.
eMarketer senior forecasting analyst Cindy Liu breaks out our digital ad spend numbers for the retail sector, including mobile and search, where growth did better than the overall average. Watch now.
Social commerce has had its ups and downs, but thanks to increased discovery and brand involvement, it has begun to materialize.