Most US consumers expect to get a tax refund this year, and they plan to stick their windfall in the piggy bank.

Having too many data management systems in use is a daily challenge for 40% of the decision-makers and data managers Vanson Bourne and Veritas surveyed. A similar number of respondents said there are too many data sources to make sense of.

In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna helps us understand whether advertisers are overlooking engagement across devices as dollars move from TV to digital video.

In the latest episode of "Behind the Numbers," eMarketer principal analyst Debra Aho Williamson discusses how marketers are using influencer marketing successfully and getting past some of the issues holding the tactic back.

The typical native display ad is mobile, social and purchased programmatically—and that’s not expected to change over the next couple years, as the native ad market continues organic growth.

Hulu’s decision to reduce the price of its most affordable, ad-supported plan will help bring more users—and more ad dollars—to the popular streaming platform.

In the latest episode of "Behind the Numbers," eMarketer principal analyst Debra Aho Williamson and research analyst Man-Chung Cheung discuss the new video-sharing sensation TikTok.

Whether you own a local business, or handle digital marketing for a brand which operates physical locations, the quality of your local business listings can either improve—or erode—your customer experience. Seventy-three-percent of high-intent consumers don’t visit a brand’s website before making a decision, according to Yext research.

Mundane concerns like getting a quality product or service at a good price are still the biggest drivers of brand loyalty for US internet users.

Competitive video gaming is a rapidly growing, multibillion-dollar industry, presenting new opportunities for marketers to reach and engage with fans. Esports ad revenues are poised to surpass $200 million by next year, according to eMarketer’s first forecast on esports and gaming revenues.

In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna discusses whether Apple's forthcoming video streaming service can compete with established giants like Netflix.

Earlier this month, Philadelphia passed a bill rendering cashless stores like Amazon Go and Sweetgreen illegal and banning future establishments from completely abandoning cash. By July 2019, most retailers in the city will be required to offer consumers a cash payment option.

Esports probably won’t replace baseball as America’s national pastime, but it’s now just as popular as the NBA. Last year, 63 million US viewers watched competitive video games, according to Activate Inc., putting esports on par with the NBA's viewership.

Identifying the best channel metrics that align with companywide key performance indicators is a challenge at a time when marketers are overloaded with data and their companies are questioning those results.

Online grocery is a massive and fast-growing market. We estimate that grocery ecommerce in the US—specifically online food and beverage sales—will grow 18.2% to $19.89 billion in 2019 and will rank as the fastest-growing product category online.

Pressed for time and money more than in their childless days, today’s parents are increasingly using digital tools to supplement their in-store shopping.

Despite OTT ad spend's surge, it’s still small compared with the $69.2 billion that US advertisers are projected to spend on linear TV. For some advertisers, measurement challenges prevent them from investing more in OTT.

In the latest episode of "Behind the Numbers," eMarketer principal analyst Nicole Perrin talks about presidential hopeful Elizabeth Warren's proposal for breaking up big tech.

Social commerce only drives a fraction of ecommerce sales, but it's picking up speed. Between 2016 and 2018, social networks as a last-touch channel have doubled in visit share to US retail sites, according to Q3 2018 data from Adobe.

Brands that focus on supply chain sustainability—by showcasing factory conditions, production processes and waste solutions—bode well with young consumers.