Pinterest broadens AI across its platform: New ad tech and Ask Pinterest app could improve marketer results, engagement, and shopping discovery.
A second failed store partnership puts pressure on diversification efforts.
Episodic content tests whether branded storytelling can capture shoppers’ attention in stores and drive incremental sales.
Issuers need to refine their intro cards or lose these consumers to fintechs.
It made common banking features feel unique through marketing, exposing banks’ messaging problem.
AI boosts efficiency, while advisors provide judgment, planning, and relationships.
They must clearly distinguish their products from gray-market manufacturers caught in the FDA’s crosshairs.
AI search ads are racing ahead: Spending is set to exceed $101 billion by 2030, even as marketers grapple with sparse performance data.
AI becomes marketing shorthand: Brands spent $1.3 billion on AI-related messaging, turning AI into a cross-industry marketing effort.
Adobe chases visibility: As AI-driven shopping accelerates, Adobe Brand Visibility helps brands improve discoverability before competitors claim the shortlist.
ChatGPT loses a step: AI is splintering across ecosystems, leaving brands to manage visibility beyond a single chatbot.
EA sees gaming’s ad edge: New in-game ads tap audiences that pay more attention and show stronger purchase intent than other formats.
Virality for hire: Coinbase, Lionsgate, and MrBeast embrace clip farming, while platforms crack down on recycled content and hidden sponsorships.
Handbag and accessory brand Caraa launched a new collaboration to build a close connection between athletes and consumers, tapping into the lifestyle surrounding the sport through highly relevant products and actual fencing team members. Although this campaign leans into athletes, it also aims to make lifestyle connections similar to sports creator campaigns, which are growing in popularity, especially among younger consumers.
Yum Brands sells the chain after years of competitive erosion.
Chase’s European expansion could force rivals to improve digital banking, rewards, and savings offers.
New infrastructure will help merchants but doesn’t solve customer trust concerns.
Expanding into European dining platforms makes Resy more useful for US travelers and Europeans.
Limited merchant acceptance will stymie the wallet’s attempts to expand.
With domestic demand weakening, companies are chasing growth in the US and other international markets.