Cross-border transfers can deepen customer ties, but reach, speed, and pricing will matter.
Consumers increasingly treat beauty, health, and wellness as one spending category, reshaping how retailers merchandise and sell.
Peer influence and brand sharing have grown, while 85% of loyalists still favor multiple brands.
On and Li Ning use equity and category ownership to pull athletes away from Nike.
The feature targets Gen Z and affluent consumers while giving cardholders another reason to keep spending.
Retail media can reveal more than campaign performance. Insights into how consumers discover, consider, and purchase can help marketers identify where demand is forming and where to invest next.
Traffic remains depressed despite the outbreak's official end, underscoring how difficult it is to rebuild trust.
Purchase limits and merchant rules could ease fears about handing shopping decisions to AI agents.
This increases the risk that misinformation could influence decisions about starting, changing, or stopping birth control.
Marketers can spot overcrowded inventory while preparing for AI search to disrupt web advertising.
Matching neobank features isn't enough to reverse the attrition, but AI can help these FIs differentiate their support.
Airlines are cutting capacity, which could lift fares and squeeze price-sensitive travelers.
AI-driven drug research investments are surging, but results will take years. Pharma should measure progress at each R&D stage rather than promise near-term breakthroughs.
32% of working-age Americans with private insurance carry medical debt, with harmful financial and health consequences.
While 70% plan to job hunt in the next year, clear advancement and education opportunities could help keep them.
Higher ad prices make in-game spots harder to justify, giving second-screen and ancillary media more appeal.
In today’s podcast episode, we discuss what would convince us that Artificial General Intelligence (AGI) has actually arrived, whether OpenAI’s GPT-6 Astra is truly a “generational leap,” and what ordinary Americans might do with AGI. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Yory Wurmser. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
As AI becomes standard across marketing, simply having the technology won’t set brands apart. The advantage may come from better signals that show how consumer interests and intent are changing in real time.
Despite broad adoption, limited training and creative concerns make human skills as important as AI fluency.
Publishers get more auction data and interoperability with rivals, but Google keeps ownership and its scale advantage.