E.l.f.’s Rhode acquisition is driving outsize growth as Estée fights to stay relevant.
An FTC settlement and newly passed legislation in Congress scraps rebate tactics and formulary bias, chipping away at PBM pricing power.
Weight loss hype pushed Lilly well ahead of Novo, yet Novo’s early pill win signals a turn toward more affordable, convenient obesity treatments.
Weight loss hype pushed Lilly well ahead of Novo, yet Novo’s early pill win signals a turn toward more affordable, convenient obesity treatments.
Most Americans are wary of their use in healthcare, but supervised medical use is starting to feel acceptable.
Radio rules time spent but younger listeners favor podcasts and streaming, pushing marketers to choose between reach and precision.
Amazon’s strong Q4 results were tempered by uncertainty as a $200 billion 2026 spending plan rattled investors.
Ralph Lauren and Coach proved brand building can fuel growth even as demand stays selective.
On today’s podcast episode, we discuss the run-up to the Super Bowl: how brands can stand out during the big game, what galvanizes people around this cultural moment, and how brands should be measuring success. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, and Vice President of Content Paul Verna.
Visa and Main will inject capital, tools, and additional resources for small businesses’ success.
It beats revenue expectations as advertiser growth surges, with a focus on subscriptions over straight ad spending.
45% of US employees used AI at work at least a few times a year in Q3 2025, more than double the 21% who said the same in Q2 2023, according to a December report from Gallup.
Lackluster branded checkout and TPV growth in Q4 2025 end CEO Alex Chriss’ tenure.
Varo’s not dead yet thanks to a $123.9 million Series G round.
Lloyds plans a genAI-enabled, customer-facing assistant
Private banking needs to change.
Retail executives are largely aligned on one point: Artificial intelligence is no longer experimental, but is central to how retailers expect to drive growth, improve customer experience, and build more resilient operations.
Publicis shows strong growth as AI takes center stage, but advertisers should monitor which holdcos prove AI-driven gains across planning, activation, and outcomes.
TikTok reliably draws strong results that make it a must-have for short-form social advertising, even amid uncertainty.
The European Commission is probing Google’s AI data practices to stop its search dominance from hardening into AI ad power.