The news: Adobe and OpenAI have partnered to enable editing tools like Photoshop within ChatGPT, where users can fine-tune images, alter backgrounds, and apply effects using prompts for free, with no paid ChatGPT or Adobe subscriptions required.
ChatGPT users can also access Adobe Express for content creation and Adobe Acrobat to generate and edit PDF files directly in chats.
“Hundreds of millions of people can edit with Photoshop simply by using their own words, right inside a platform that’s already part of their day-to-day,” said David Wadhwani, Adobe’s digital media president, per Mashable.
What this means for OpenAI: The company is looking at a two-pronged approach by integrating popular tools and workflows inside ChatGPT and fielding competitive standalone image generation models.
- Still reeling from the emergence of Google’s Gemini 3 and viral tools like Nano Banana, the ChatGPT-maker is leaning on partnerships and integrations with companies like Adobe, Salesforce, and Slack for more seamless workflows.
- It’s also working on “Chestnut” and “Hazelnut”—next-generation image models with output comparable to Nano Banana Pro, per Windows Report.
What this means for Adobe: The longtime leader in creative tools now has access to millions of ChatGPT users who may not be familiar with Photoshop, Acrobat, or its other tools. Availability on the most popular chatbot secures Adobe’s place as a standard bearer while growing market share.
The prompt-based control of tools like Photoshop is a departure from the layer-driven, multistep workflow that some users find complicated and time-consuming. Adobe can train on ChatGPT’s usage data to develop more intuitive, prompt-based tools.
Takeaway for brands: The creative stack is shifting from specialty software to conversational tools that sit closer to the brief.
Brands that embrace this new workflow should use ChatGPT as a creative front end by building prompt libraries and standardizing asset templates. These integrations can help brands test more, waste less, and push fresh creative into the market faster than rivals.