Many companies feel good about the progress they’ve made in digital transformation, but is that confidence stalling them from achieving true results? In this presentation, we pair qualitative insights with survey data to help marketers get a pulse check on their progress.View this Report
Eight email marketing experts from vendors and agencies in the space talk about how their clients are struggling to adjust their email strategies away from blast message to more relevant, targeted sends.
Executive Vice President of CRM, Email and Creative Services
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What Is the Optimal Balance Between Automation and Human Creativity According to US Agencies and Companies? (% of respondents, March 2019)
Areas in Which US Agencies and Marketers Will Be Decreasing Their Investment This Year, March 2019 (% of respondents)
Do US Agencies and Marketers Think Machine Learning Has Had an Increased Effect on Marketing Effectiveness? (% of respondents, March 2019)
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In-Housing Is About More Than Programmatic
Jan 17, 2019
Some marketers are taking control of their campaigns by in-housing various advertising services such as ad creative, social and search.