This report will cover how brands rely on outside agency expertise and how that relationship has evolved in recent years. It also features 12 examples from brands on an in-house journey.View this Report
Eight email marketing experts from vendors and agencies in the space talk about how their clients are struggling to adjust their email strategies away from blast message to more relevant, targeted sends.
Executive Vice President of CRM, Email and Creative Services
There are 267 charts about 'Advertising Agencies'
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How Has Increased Investment in Marketing Technology Affected the Media Spending of Agency and Brand Marketers Worldwide? (% of respondents, 2018 & 2019)
Percentage of Their Overall Marketing Budget that Agencies and Brand Marketers in North America and UK Spend on In-House vs. Outsourced Marketing Technology, 2017-2019 (% of total)
How Do US Ad Agencies Expect Their Spending on Select Media Will Change in the Next 12 Months? (% of respondents, July 2019)
Media Buys that Are Mostly or Completely Automated for US Ad Agencies, by Format, July 2019 (% of respondents )
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How Brands Streamline Their Agency Partnerships
Jun 28, 2019
Shrinking media budgets, aggressive growth goals and ever-complex marketing needs are causing a shift in the brand-agency relationship. In their bid for self-preservation, brands are streamlining spending and in-housing capabilities.