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eMarketer’s Lauren Fisher recently spoke with Lorne Brown, CEO of Operative about how TV businesses are looking at programmatic as a way to win some digital ad dollars from the Facebook-Google duopoly.
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Significant Programmatic Advertising Challenges According to UK Digital Media Professionals, Dec 2018 (% of respondents)
What Industry Challenges Do UK Digital Media Professionals See Becoming a Greater Concern in 2019? (% of respondents)
What Do UK Digital Media Professionals Think Will Offer the Biggest Opportunity for Digital Advertisers in 2019? (% of respondents)
What Key Challenges Do Companies Worldwide Encounter with Programmatic In-App Advertising? (% of respondents, brands vs. agencies, Nov 2018)
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Some marketers turn to data scientists as they look to improve their ad measurement and digital attribution capabilities.
Want to Understand the Evolution of TV Ad Measurement? Mark May 20 on Your Calendar
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That’s the date the International Bureau of Weights and Measures has designated as the transition to a new definition of the kilogram. What does the kilogram have to do with TV ad measurement? It illustrates the need to update old standards to reflect new technologies and user behaviors.
Next on Netflix: Advertising?
Feb 11, 2019
Netflix is still the king of streaming, but will its subscription-based model be able to sustain the business as cheaper, ad-supported platforms enter the streaming space?
How D2C Darling ThirdLove Went From Zero to a Million Customers
Feb 07, 2019
Dismayed by a shortage of high-quality bras, and limited store inventory, Heidi Zak co-founded the direct-to-consumer (D2C) startup ThirdLove in 2013. The mission was simple: make shopping for a bra a better experience. With a strong focus on personalization, ThirdLove stocked a wide range of sizes and styles and used customer data to create an innovative buyer journey.
B2Bs Leverage Programmatic to Target Specific Accounts
Feb 05, 2019
There's a lot of potential for programmatic advertising in account-based marketing, but a foundation must be put in place first.
Does OTT Have an Ad Fraud Problem?
Feb 04, 2019
Over-the-top video inventory demand is very strong, but the supply of impressions is limited. This has created an opportunity for fraudsters to trick advertisers into buying inventory that does not really exist.
What Do Senior Level Marketers Worldwide Think Are the Most Important Skills to Invest in Over the Next Five Years? (% of respondents, March 2018)
Feb 04, 2019
How Confident Are Senior Level Marketers Worldwide in Their Company's Use of Technology to Understand the Customer Lifecycle? (% of respondents, March 2018)
Feb 04, 2019