Advertising

Interviews

More On: Advertising

See All

For The Farmer's Dog, Word of Mouth Is Key to Customer Acquisition

Dec 04, 2019

After not seeing enough healthy pet food products in the market, Jonathan Regev and Brett Podolsky, co-founders of The Farmer’s Dog, set out to shake up the pet food industry with healthier homemade food designed specifically for different breeds, ages and sensitivities. We recently spoke with Regev, CEO of The Farmer's Dog, about the company’s current customer acquisition strategy and the role trial discounts play in acquiring new customers.

US Connected TV Advertising 2019

US Connected TV Advertising 2019

Nov 25, 2019

Advertisers are embracing the popularity of connected TV by allocating more money to streaming platforms.

More Than Half of US Programmatic Digital Display Ad Dollars Go to Social Networks

Nov 25, 2019

US advertisers will pump more than $57 billion into programmatic display advertising this year, and more than half of that investment will go to digital display ads on social networks.

Programmatic Digital Display Ad Spending

Programmatic Digital Display Ad Spending

Nov 21, 2019

This report collection explores programmatic digital display ad spending through 2021 across Canada, China, France, Germany, the UK and the US. Reports include breakdowns by device, transaction type and more, and explore the factors driving investment.

Germany Programmatic Digital Display Ad Spending

Germany Programmatic Digital Display Ad Spending

Nov 21, 2019

Programmatic will account for 80.0% of all digital display ad spending in Germany this year, or €2.34 billion ($2.76 billion). Double-digit annual growth will persist through 2021.

China Programmatic Digital Display Ad Spending

China Programmatic Digital Display Ad Spending

Nov 21, 2019

Programmatic advertising will account for 71.0% of the digital display ad market in China this year. Mobile programmatic growth, as well as gains in private marketplaces and programmatic direct play a role. This report features our latest programmatic display forecast for China and explores these and other factors shaping the market through 2021.

Canada Programmatic Digital Display Ad Spending

Canada Programmatic Digital Display Ad Spending

Nov 21, 2019

Programmatic transactions for digital display account for 86.4% of the market in Canada this year, even though global privacy reform and device tracking protections are making it more challenging to execute.

France Programmatic Digital Display Ad Spending

France Programmatic Digital Display Ad Spending

Nov 21, 2019

Programmatic buys will account for 86.0% of spending on digital display ads in France this year, or €1.69 billion ($1.99 billion). Double-digit annual growth will boost spending to €2.29 billion ($2.70 billion) in 2021.

UK Programmatic Digital Display Ad Spending

UK Programmatic Digital Display Ad Spending

Nov 21, 2019

Programmatic ad spending will account for 90.0% of total UK digital display ad spend this year, or £5.81 billion ($7.75 billion). Of that proportion, programmatic direct will make up 65.5%, with social media spend underpinning that figure.

US Programmatic Digital Display Ad Spending

US Programmatic Digital Display Ad Spending

Nov 21, 2019

Programmatic advertising will account for 83.5% of all US digital display ad dollars, or $57.30 billion, this year. Growth in social, connected TV and over-the-top (OTT) advertising will drive programmatic display to almost $80 billion by 2021.

Why Mobile In-Game Advertising Is Taking Off and the Different Ad Formats Available

Why Mobile In-Game Advertising Is Taking Off and the Different Ad Formats Available

Nov 20, 2019

As more games hit the market, it becomes harder for publishers to get noticed, which has made proactive user acquisition strategies more important. That’s true of casual games, which have found a huge following on mobile, and more complex games that have found ways to integrate advertising that doesn’t detract from gameplay.

Digital Video Advertising Trends 2019

Nov 19, 2019

Digital video is growing. In fact, it’s rare to come across an area of digital video that isn’t seeing increased investment. Ad spending in digital video is no exception, and we anticipate it to grow 20.8% to more than $36 billion this year in the US. It’s happening in OTT and connected TV, as well as across mobile devices, programmatic exchanges, and social media platforms.

Amazon Beefs Up Its Display Business

Nov 19, 2019

Amazon makes most of its digital ad revenues from search. But it’s done a lot to build out a display business as well, and that’s where eMarketer expects growth to be fastest in the coming years.

Mobile Video Monetization 2019

Mobile Video Monetization 2019

Nov 14, 2019

Mobile video viewing habits are evolving, and along with that comes a variety of opportunities for creators and publishers to monetize their content—and, in turn, for marketers and advertisers to reach audiences.