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Are Second Screens Distracting TV Viewers?

Sep 26, 2018

Marketers say that users’ fragmented media consumption is disrupting their TV advertising approach.

eMarketer Lowers Snap Ad Forecast

Sep 25, 2018

In its latest advertising forecast, eMarketer sharply lowered its projections for Snap’s US ad revenue for 2018 and beyond, as an increasingly automated buying system brings down prices.

As Midterm Elections Heat Up, Ad Spending Rises

Sep 25, 2018

Political ad spend estimates have been revised higher amid an increasingly contentious election season. TV broadcasters will win many of these added dollars, moderating a longer-term downward revenue trend.

How Tech Vendors Are Banking On Connected TV

Sep 24, 2018

Ad tech vendors are trying to make bank from the digitization of TV advertising.

Late Payments in the Ad Tech Space Are Increasingly Common

Sep 21, 2018

Financial intermediary Oarex Capital Markets analyzed more than 10,000 invoices from its clients—publishers, ad tech vendors and agencies—and found that over the past year, 55% of payments came late.

Three Key Takeaways on Amazon's Plans for Advertising, Video and Voice

Sep 21, 2018

At an eMarketer breakfast event yesterday, a panel of eMarketer analysts weighed in on Amazon and discussed the giant's future.

Understanding the Trends Driving Video Ad Growth

Sep 20, 2018

In the fifth episode of our five-part series on digital ad spending, we're digging into video. eMarketer analysts Paul Verna, Monica Peart and Eric Haggstrom discuss recent developments at the major platforms, and highlight some of the newer players that are worth keeping an eye on.

Facebook Messenger Ads: Are They Worth It?

Sep 20, 2018

Display ads in Messenger's inbox can help brands reach eyeballs, but advertisers should be careful not to overstep their bounds.

Five Charts: Yes, the GDPR Is Shaking Up Digital Marketing

Sep 20, 2018

Since it became enforceable on May 25, the EU’s General Data Protection Regulation (GDPR) has become a legal headache for marketers, led some publishers to turn off open exchanges and even caused several vendors to pivot their business models.

Advertisers Get Annoyed By Ads Too

Sep 14, 2018

Ad professionals block ads at similar rates to the rest of the population.

Most Apps Get Deleted Within a Week Of Last Use

Sep 13, 2018

On average, smartphone users worldwide delete their apps 5.8 days after they last used them, and 40% of them will reinstall.

Marketers’ Roundtable: How Four Brands Use Data to Increase Email Open Rates and Engagement

Sep 13, 2018

From personalized messaging to list health to mobile design, four brand marketers discuss how they are navigating email marketing in 2018.

It Keeps Getting Harder to Drive Sales with Amazon Ads

Sep 12, 2018

Megan Harbold, vice president of ecommerce at The Mars Agency, explains the challenges of advertising on Amazon.