- Display Ad Performance Benchmarks
- Mobile Ad Performance Benchmarks
- Video Ad Performance Benchmarks
- Display Ad Performance Benchmarks, US
- Display Ad Performance Benchmarks, Worldwide
- Mobile Ad Performance Benchmarks, North America
- Mobile Ad Performance Benchmarks, US
- Mobile Ad Performance Benchmarks, Worldwide
- Video Ad Performance Benchmarks, North America
- Video Ad Performance Benchmarks, US
- Video Ad Performance Benchmarks, Worldwide
eMarketer’s Lauren Fisher recently spoke with Lorne Brown, CEO of Operative about how TV businesses are looking at programmatic as a way to win some digital ad dollars from the Facebook-Google duopoly.
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What Channels Do Automotive Buyers in China Use to Passively Obtain Information on Cars? (% of respondents, by gender, July 2019)
How Do US Agency/Marketing Professionals Prefer to Receive Programming Information/Opportunities from Media Companies During Upfront/NewFront Season? (% of respondents, June 2019)
Share of US Agency/Marketing Professionals’ Annual TV/Video Budget Allocated During Upfronts vs. Reserved for Scatter Market, by Upfront Attendance, June 2019 (% of total in each group)
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Why Mobile In-Game Advertising Is Taking Off and the Different Ad Formats Available
Nov 20, 2019
As more games hit the market, it becomes harder for publishers to get noticed, which has made proactive user acquisition strategies more important. That’s true of casual games, which have found a huge following on mobile, and more complex games that have found ways to integrate advertising that doesn’t detract from gameplay.
Digital Video Advertising Trends 2019
Nov 19, 2019
Digital video is growing. In fact, it’s rare to come across an area of digital video that isn’t seeing increased investment. Ad spending in digital video is no exception, and we anticipate it to grow 20.8% to more than $36 billion this year in the US. It’s happening in OTT and connected TV, as well as across mobile devices, programmatic exchanges, and social media platforms.
Amazon Beefs Up Its Display Business
Nov 19, 2019
Amazon makes most of its digital ad revenues from search. But it’s done a lot to build out a display business as well, and that’s where eMarketer expects growth to be fastest in the coming years.
Better Economy Boosts Ad Spend in France; Germany's Ad Spend Growth Lower than Expected
Nov 13, 2019
As the eurozone faces economic turmoil due to global trade tensions and the continuing threat of Brexit, France and Germany are faring slightly differently where ad spend is concerned. Per our estimates, total ad spending in France is growing at slightly higher rates than in Germany, which lurches closer to an economic recession.
TV Will Drop Below 25% of Total US Ad Spending By 2022
Nov 13, 2019
US TV ad spending will drop almost 3% this year, and a 1.0% bump in 2020 from the presidential election and Summer Olympics will not stave off a long-term decline for ad spending on the biggest traditional channel. According to eMarketer’s latest US ad forecast, TV ad spending peaked in 2018 at $72.40 billion.
How Advertisers Are Approaching Amazon
Nov 12, 2019
Advertisers’ reasons for working with Amazon haven’t changed much this year—it’s the leading digital retailer and one of the most-visited web properties in the US. The ecommerce giant has vast amounts of data to use to target ads, and it can do so down to the very bottom of the purchase funnel. It can also measure the results in a closed loop because it’s processing the transactions.
US Advertisers Will Allocate Nearly $7 Billion to Connected TV This Year
Nov 11, 2019
US advertisers will spend almost $7 billion this year on connected TV ads. Connected TV is growing rapidly as advertisers look to target audiences watching long-form, premium digital content on their living room screens.
Why Retailers Are Getting into Digital Media
Nov 05, 2019
While the lure of retail media is even stronger than it seems, retailers grapple with whether it’s a viable opportunity or a shiny new object to chase.
Amazon Approaches $10 Billion in US Net Digital Ad Revenues This Year
Nov 04, 2019
Amazon will earn almost $10 billion in US net of more than 33% over 2018. This represents a downward revision to our previous forecast due to slower-than-expected growth in H1 2019. Earlier this year, we expected Amazon’s ad business to grow by 53% to $11.33 billion.
Sky Media’s Graeme Hutcheson on the UK’s Changing Video Consumption Habits
Oct 31, 2019
For our recent report on digital video in the UK, Graeme Hutcheson, director of advanced advertising strategy at Sky Media, the company’s advertising sales arm, outlined how the firm is dealing with changing consumption habits of its UK subscriber base and how it’s altering its advertising proposition as a result.
Meredith Corp's Alysia Borsa on Effects of GDPR and CCPA on Publishing
Oct 29, 2019
In recent years, the digital advertising and media industries have had to reckon with changes to how they can use customer data. The EU's General Data Protection Regulation (GDPR) set standards for how companies can use personal data, and the California Consumer Privacy Act (CCPA) will follow suit starting in 2020. Industry-led changes like Safari’s Intelligent Tracking Prevention (ITP) and similar browser updates have also restricted what marketers and media companies can do.