Advertising

Reports

Interviews

More On: Advertising

See All

Protecting Customer Data Is a Top Challenge for CMOs

Nov 13, 2018

Data breaches and the threat of regulation have chief marketers on edge about data security.

How Disparate Systems Complicate Martech Strategies

Nov 06, 2018

The ballooning marketing tech landscape puts marketers in a tough position to develop a cohesive technology strategy.

How Political Advertisers on Deadline Utilize Programmatic

Nov 05, 2018

The speed and efficiency of automated ad buying makes it attractive for political advertisers working under tight schedules.

Ad Trade Groups Are Changing How Data Gets Labeled

Oct 31, 2018

Consolidation in the ad industry and straightforward labels could make data-driven advertising easier to comprehend and navigate.

Is Advanced TV Poised for a Breakthrough?

Oct 29, 2018

Ad tech vendors and digitally savvy publishers would like to cash in on the digitization of TV advertising. But that may take a while.

Marketers' Roundtable: What’s Next for Ad Blocking in the UK?

Oct 26, 2018

Industry experts weigh in on the magnitude of ad blocking, whether technology can solve the problem and the effects of GDPR.

In the UK, 10% of Campaign Spending Is Vulnerable to Ad Fraud

Oct 23, 2018

Every few months it seems another story emerges about ad dollars disappearing down a black hole of fraudulent activity. And the spotlight on fraud will shine ever brighter, with good reason. For the UK, we forecast that digital ad spending will reach £13.24 billion ($17.05 billion) in 2018, accounting for 63.8% of total media ad spend.

For Most Brands, Biggest Benefit to Using In-House Is Cost

Oct 23, 2018

An ANA survey indicates that cost savings are why most brands turn to in-housing. While other in-housing benefits are nice, the research shows that they are often ancillary.