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Solving the O2O Challenge for the Travel Industry

May 15, 2018

Cree Lawson, CEO of Arrivalist, discusses the most difficult part of measuring arrivals to travel destinations.

New eMarketer Report Examines Advanced TV Targeting

May 08, 2018

In recent years, TV networks have started to position ad inventory more like digital: highly targeted and performance accountable. With this year’s TV Upfronts approaching, the question is, will the Upfronts accelerate advanced TV targeting sales?

Digital Video Advertising—Best Practices for 2018

May 07, 2018

Timed to coincide with the annual digital video newfronts in New York, this webinar offers a timely look at the challenges faced by advertisers in a market racked by worries about brand safety, inaccurate reporting and constantly evolving platform offerings.

Blockchain: What Marketers Need to Know Now

May 04, 2018

The digital marketing and media industries are looking closely at whether blockchain can help solve some serious challenges with transparency, fraud and privacy. It’s still early days. 2018 will be a year of testing and learning.