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In-Housing Is About More Than Programmatic

Jan 17, 2019

Some marketers are taking control of their campaigns by in-housing various advertising services such as ad creative, social and search.

10 Ways Roku Is Growing Its Ad Business

Jan 16, 2019

Roku, the David to the connected-TV-device Goliaths (Apple, Amazon and Google), is differentiating itself by expanding its advertising business.

Will New Measurement Standards Drive Podcast Advertising?

Jan 15, 2019

Fragmented and rudimentary measurements prevent more brands from buying in to podcasts. However, some of these issues may improve as ad standards emerge.

Amazon's Latest Ploy for Its Ad Business? Free Stuff

Jan 14, 2019

The ecommerce giant is leveraging its trove of first-party data to help brands target prospective customers with free swag.

In Europe, Programmatic Ad Spending Grows by Double Digits

Jan 10, 2019

The adoption levels of programmatic buying in Europe vary by country, but they're growing rapidly. Three new reports explore trends driving programmatic spending in France, Germany and the UK.

Programmatic Ad Spending in France 2019

Jan 09, 2019

Investment in programmatic display ads in France passed €1 billion ($1.13 billion) in 2018—a gain of nearly 31% compared with 2017. Programmatic advertising also passed another milestone, accounting for more than 80% of all digital display ad spending.

Mobile Video Advertising 2019

Jan 07, 2019

Mobile video ad spending will grow at a steady clip over the next few years. New ad units and formats like rewarded ads, 6-second nonskippable ads and vertical videos growing in importance for marketers.

Eight Digital Video Predictions for 2019

Jan 04, 2019

The TV and OTT landscapes continue to shift and slide as consumers adopt digital video and streaming options, and the companies producing long-form content make bets on where audiences will spend their time. Here are eight digital video market predictions for 2019.

Here’s How Brands like KFC Are Combating Ad Blockers

Dec 27, 2018

For KFC, acknowledging the distracting nature of digital ads and making the experience more enjoyable is key. "That may manifest itself in an 8-hour interactive live stream of a room full of kittens playing with a Colonel-shaped cat climber," said Steve Kelly, director of media and digital at the fast-food chain.

Five Charts Showing Marketers' Views on Working With Vendors

Dec 27, 2018

Marketers rely heavily on third parties for analytics and technology building. Many are looking to trim their overall vendor counts when it comes to demand-side platforms and supply-side platforms, but are looking for new partners for customer data platforms, while others are building their own tech in-house.

Five Charts Explaining the State of Third-Party Data

Dec 26, 2018

Privacy laws and data scandals have thrust third-party data in the spotlight. In the meantime, most marketers continue to rely on data they obtain from other firms.

Live TV Isn’t Ready for Programmatic Yet

Dec 26, 2018

Programmatic buying for TV is still developing, and two issues the industry is still grappling with are brand safety and viewer experience. eMarketer’s principal analyst Lauren Fisher spoke with David Dworin, vice president of advisory services at TV supply-side platform (SSP) FreeWheel, about the areas of opportunities for programmatic enablement of linear TV advertising.

US Digital Advertising Snapshot

Dec 21, 2018

Did you know that digital advertising in the US is on pace to surpass traditional media ad spending by 2019?

Q4 2018 Digital Video Trends

Dec 20, 2018

The US digital video marketplace continues to show strong vital signs, with positive indicators including growth projections in programmatic buying and overall ad spending, momentum in subscription-based monetization, platform launches and gains in time spent viewing.