Advertising

Reports

Interviews

More On: Advertising

See All

How Data Science Is Changing Marketing Attribution 

Feb 14, 2019

Some marketers turn to data scientists as they look to improve their ad measurement and digital attribution capabilities.

Want to Understand the Evolution of TV Ad Measurement? Mark May 20 on Your Calendar

Feb 12, 2019

That’s the date the International Bureau of Weights and Measures has designated as the transition to a new definition of the kilogram. What does the kilogram have to do with TV ad measurement? It illustrates the need to update old standards to reflect new technologies and user behaviors.

Next on Netflix: Advertising?

Feb 11, 2019

Netflix is still the king of streaming, but will its subscription-based model be able to sustain the business as cheaper, ad-supported platforms enter the streaming space?

How D2C Darling ThirdLove Went From Zero to a Million Customers

Feb 07, 2019

Dismayed by a shortage of high-quality bras, and limited store inventory, Heidi Zak co-founded the direct-to-consumer (D2C) startup ThirdLove in 2013. The mission was simple: make shopping for a bra a better experience. With a strong focus on personalization, ThirdLove stocked a wide range of sizes and styles and used customer data to create an innovative buyer journey.

B2Bs Leverage Programmatic to Target Specific Accounts

Feb 05, 2019

There's a lot of potential for programmatic advertising in account-based marketing, but a foundation must be put in place first.

Does OTT Have an Ad Fraud Problem?

Feb 04, 2019

Over-the-top video inventory demand is very strong, but the supply of impressions is limited. This has created an opportunity for fraudsters to trick advertisers into buying inventory that does not really exist.