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H1 Digital Ad Spending Forecast and Trends
Long-Term Growth Slows While AI Starts to Shift Ad Dollars
US digital ad spending growth will drop below 10% YoY this year for the first time since 2009, but it won't be the last time that happens this decade. Tariffs have had a lighter effect than many feared, but they’re a big reason that this year’s growth will miss double digits. Longer term, AI will temper search growth, while some rapidly growing areas, such as retail media, connected TV (CTV), and social, will slow down for a variety of reasons.
Key Question: Why is digital ad spending growth slowing down?
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Key Stat: US digital ad spending growth in 2025 will dip below 10% YoY for the first time in 16 years.
This report can help you:
- Develop media strategy (brands)
- Develop commerce strategy (retailers)
- Determine market sizing (media platforms)
authors
Yoram Wurmser
Contributors
- Rahul Chadha
- Director, Report Editing
- Vladimir de Leon
- Chart Editor
- Nikolai Dineros
- Penelope Lin
- Director, Data Visualization
- Andrew Spink
- Senior Forecasting Analyst
- Emman Velasco
- Chart Editor
- Paul Verna
- VP, Content
- Max Willens
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