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EMARKETER

What Netflix’s WBD purchase means for advertisers

Article by Marisa Jones  |  Dec 5, 2025
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What Netflix’s WBD purchase means for advertisers
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TV
Digital Video
Video-on-Demand (VOD)
United States
Worldwide

The news: After Netflix announced its plans to purchase Warner Bros. Discovery (WBD) Friday, advertisers were left questioning the future of streaming advertising across two of the industry’s strongest ad-supported platforms.

What does the acquisition mean for advertisers? Despite swift pushback from regulators and consumers alike, Netflix buying WBD could present new—and highly promising—opportunities for advertisers.

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