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About
AI is reshaping brand safety by increasing risks in relation to content adjacency, misinformation, and authenticity while simultaneously improving control tools. As automation scales, marketers must balance performance gains with trust, taking more ownership amid inconsistent platform governance.
Key Question: How is AI helping and hindering advertisers in their brand safety endeavors?
Key Stat: Nearly 60% of US digital advertising professionals actively avoid advertising next to content that contains inaccuracies or hallucinations.
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Bill Fisher
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