Brand Marketing
Reports
Direct-to-Consumer Brands 2019
Direct-to-consumer brands are growing fast and disrupting the retail industry. How are these brands successfully reaching and converting customers, earning their loyalty, and capturing more of their online and offline spending?
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See AllPolicing Video Content on YouTube, Facebook and Twitter
Platforms’ New Efforts to Block Offensive Clips Explained
Understanding Customer Engagement
How to Map and Make Sense of the Metrics that Matter
The Brand Safety Dilemma
Looking Beyond Scale and Efficiency to Quality, Context and Common Sense
Interviews
More Marketers Have to Get Real with Teens
Heather Watson, consulting and behavioral insights lead at research and solutions firm CGK, discusses how to market to teens on YouTube and the importance of having an authentic brand personality across platforms.
Heather Watson
Consulting and Behavioral Insights Lead
Center for Generational Kinetics
Charts
There are 428 charts about 'Brand Marketing'
Most Recent Charts
What Is the Most Important Attribute in Building Consumer Trust in Their Brand for Companies Worldwide? (% of respondents, Nov 2018)
What Do Companies Worldwide Think Will Be the Future of Convenience vs. Role of Brand? (% of respondents, Nov 2018)
How Do Companies Worldwide View Brand Social Commitment? (% of respondents, Nov 2018)
How Do US Digital Media Professionals Use Image Recognition Technology at Their Companies? (% of respondents, July 2018)
What Problems Do US Digital Media Professionals Think Image Recognition Will Never Be Able to Solve? (% of respondents, July 2018)
More On: Brand Marketing
See AllLive TV Isn’t Ready for Programmatic Yet
Dec 26, 2018
Programmatic buying for TV is still developing, and two issues the industry is still grappling with are brand safety and viewer experience. eMarketer’s principal analyst Lauren Fisher spoke with David Dworin, vice president of advisory services at TV supply-side platform (SSP) FreeWheel, about the areas of opportunities for programmatic enablement of linear TV advertising.
How Valuable Is Branded Content and Integrated Marketing to US TV Advertisers? (% of respondents, July 2018)
Dec 12, 2018
Consumers Say Brands Ask for Too Much Information
Dec 07, 2018
Gating content and offers can provide marketers with valuable data for lead generation. However, asking for too much information can turn users off from a brand.
US Publishers and Brand Marketers that Collect Audience Data, Nov 2018 (% of respondents)
Nov 19, 2018
