Brand Marketing

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The Next Battle for Brand Safety Is in the Comment Section

Jun 11, 2018

Susan Schiekofer, chief digital investment officer at GroupM, discusses the state of brand safety in the video space.

At Sprint, Personalization Isn't Enough to Influence Purchase Decisions

May 25, 2018

Rob Roy, Sprint's chief digital officer, talks about how the telecom company leverages consumer insights not only to tailor messaging, but also to deliver it at the perfect moment.

What Engagement Metrics Also Determine About Customer Loyalty

May 21, 2018

360i's Laurence Blanchard and Chris Chobanian discuss why engagement metrics are critical for understanding the effect of marketing efforts on KPIs like loyalty.

Crisis Averted: How Marketers View Brand Safety Now

May 17, 2018

Yesterday, at eMarketer’s "State of Digital: Trust at the Crossroads" event, executives from Bayer US, Pernod Ricard USA and Boxed spoke about how they're moving past the brand safety hysteria, and—most importantly—ignoring the trolls and embracing their audiences in 2018 and beyond.