Reports

Latest Report Retail & Ecommerce Marketing

Report by Lauren Fisher May 22, 2018

Understanding Customer Engagement

This report contains a framework for making sense of customer engagement metrics at one’s organization. It shares requirements for putting that framework to use and gives examples of companies successfully navigating customer engagement efforts.

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The Brand Safety Dilemma

Looking Beyond Scale and Efficiency to Quality, Context and Common Sense

Organic Social Marketing

Why Some Brands Still Make It a Priority

US Kids and Digital

Gauging How Digital These Digital Natives Really Are

Interviews

What Engagement Metrics Also Determine About Customer Loyalty

360i's Laurence Blanchard and Chris Chobanian discuss why engagement metrics are critical for understanding the effect of marketing efforts on KPIs like loyalty.

Laurence Blanchard

Group Strategy Director

360i

Consumer Trust Is Paramount for Brand Safety, Says Boxed

Elyse Burack

Marketing Director

Boxed

No One Is Perfect with Brand Safety

Josh Palau

Vice President, Digital Strategy and Platforms

Bayer Consumer Health

Charts

There are 336 charts about 'Brand Marketing'

Brand MarketingIncomeAffluentMedia ConsumptionGenderFemalesMalesInfluencer MarketingDigital VideoConsumer Products (CPG)Personal Care & Beauty

Company Spokespeople that Internet Users in South Korea Feel Are Credible, Nov 2017 (% of respondents)

Sources Used by Internet Users Worldwide to Discover Brands, by Gender, Q4 2017 (% of respondents in each group)

Brand vs. Influencer Share of YouTube Beauty Video Views in the Middle East and North Africa, Aug 25, 2016-Aug 25, 2017 (% of total)

Company Spokespeople that Internet Users in Singapore Feel Are Credible, Nov 2017 (% of respondents)

Approaches that Marketing Professionals Worldwide Take Toward Brand Building, Nov 2017 (% of respondents)

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Crisis Averted: How Marketers View Brand Safety Now

May 17, 2018

Yesterday, at eMarketer’s "State of Digital: Trust at the Crossroads" event, executives from Bayer US, Pernod Ricard USA and Boxed spoke about how they're moving past the brand safety hysteria, and—most importantly—ignoring the trolls and embracing their audiences in 2018 and beyond.

Reasons that Internet Users in the Nordic Countries Have Left a Brand's Site/Mobile App Without Making a Purchase, Nov 2017 (% of respondents)

Mar 22, 2018

Reasons that UK Internet Users Have Left a Brand's Site/Mobile App Without Making a Purchase, Nov 2017 (% of respondents)

Mar 09, 2018

Primary Way in Which US Internet Users React to Negative Brand Experiences, Dec 2017 (% of respondents)

Mar 09, 2018

Factors that Contribute to a Negative Brand Experience According to US Internet Users vs. Brand Professionals, Dec 2017 (% of respondents)

Mar 08, 2018

US Internet Users Who Trust the Information vs. Advertisers on Select Digital Channels/Platforms, Oct 2017 (% of respondents)

Mar 05, 2018

Reasons that Internet Users in Western Europe* and the US Have Left a Brand's Site/Mobile App Without Making a Purchase, Nov 2017 (% of respondents)

Feb 28, 2018

Importance of the Style and Tone of a Brand Site/App in Order to Trust the Advertisers on that Site/App According to US Internet Users, by Age, Oct 2017 (% of respondents in each group)

Feb 12, 2018