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Live TV Isn’t Ready for Programmatic Yet

Dec 26, 2018

Programmatic buying for TV is still developing, and two issues the industry is still grappling with are brand safety and viewer experience. eMarketer’s principal analyst Lauren Fisher spoke with David Dworin, vice president of advisory services at TV supply-side platform (SSP) FreeWheel, about the areas of opportunities for programmatic enablement of linear TV advertising.

Consumers Say Brands Ask for Too Much Information

Dec 07, 2018

Gating content and offers can provide marketers with valuable data for lead generation. However, asking for too much information can turn users off from a brand.