Both perceived customer demand as well as internal demands for accountability and measurability are driving personalization efforts. This report explores how marketers are using data to optimize omnichannel experiences for consumers, and what consumers think of these personalization efforts.View this Report
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There are 181 charts about 'Brand Marketing'
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How Concerned Are Publishers Worldwide that Brand Safety Issues Will Make Content Monetization More Difficult? (% of respondents, March 2019)
Retail Professionals Worldwide Who Believe That Customer Experience Effects Select Business Outcomes at Their Organization, by Company Type, Q1 2019 (% of respondents in each group)
What Do UK Internet Users Think About the Added Value of Loyalty Programs? (% of respondents, by age, Summer 2018)
What Types of Digital News Articles Are Ads Served Next to that Violate Brand Safety Among Brands Worldwide? (% of digital news stories analyzed by Cheq, Jan 2018-Mar 2019)
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How Brands Streamline Their Agency Partnerships
Jun 28, 2019
Shrinking media budgets, aggressive growth goals and ever-complex marketing needs are causing a shift in the brand-agency relationship. In their bid for self-preservation, brands are streamlining spending and in-housing capabilities.
Verizon, Chobani and Trunk Club Execs on the Challenges and Successes of Operating In-House Agencies
Jun 18, 2019
The term “in-house agency” can mean many different things. It could mean a brand is expanding its internal operations to include in-house creative and media teams. Or it could involve a company that is expanding its partnerships to include consultancies and tech vendors that help set up and staff those in-house agencies. There is no one-size-fits-all approach to how the modern advertising ecosystem operates.
How Burrow Hopes to Stand Out in a Competitive Ecommerce Category
Jun 14, 2019
Furniture is one of the fastest-growing categories in ecommerce today. More consumers have come around to the idea of purchasing furniture online, and new direct-to-consumer (D2C) companies are entering the space, hoping to win market share by streamlining aspects of the customer experience like cost, shipping and installation.
Traditional Retailers Invest in D2C Strategies: An Interview with Charlie Cole of Samsonite
Jun 10, 2019
Direct-to-consumer (D2C) brands thrive on their abilities to build strong customer relationships, optimize data and identify the unmet needs of modern customers. More and more, brands see these digital natives as a threat.
Where Are D2C Brands Investing Their Marketing Dollars?
Jun 07, 2019
Direct-to-consumer (D2C) companies continue to disrupt traditional retail, and taking note of their marketing investment strategies might benefit traditional retailers that see these digitally-native newborns as competition.
2019 Update: How Does Brand Safety Impact Consumer Perception? | Sponsored Content
May 28, 2019
It’s now been two full years since brand safety surfaced as a major issue. Since the problem has not dissipated, AdColony surveyed consumers to check in on how their perception of social media and brand safety has changed–or how it has not.
Is Influencer Impact on Brand Image and Safety a Concern for Marketers?
May 21, 2019
According to a January 2019 survey from influencer marketing agency Mediakix, 61% of US marketers agreed that it’s difficult to find the right influencers for a campaign. And more than one in four US marketers said that brand safety and alignment was a challenge when it comes to influencer marketing.
Offensive Content on Platforms Turns Off Consumers, Tarnishes Ads
May 01, 2019
According to an April 2019 survey of global consumers from mobile video ad network AdColony, three in five respondents said they encounter offensive content on Facebook, and about half that figure noted the same was true of YouTube. Inappropriate content appearing on Google, in mobile games, or on platforms like Instagram and Snapchat was less likely, but still apparent.
Are Marketers Being Realistic About Their Customer Experience?
Apr 16, 2019
In the US, almost half of marketers think they’re delivering an “excellent” customer experience, according to January 2019 research from The Harris Poll. But fewer than a quarter of consumers felt the same.