Brand Marketing

Reports

Latest Report Advertising Video Ad Spending Marketing

Report by Paul Verna Jun 26, 2018

Policing Video Content on YouTube, Facebook and Twitter

YouTube, Facebook and Twitter, responding to marketers’ alarm over brand safety concerns, are ramping up efforts to block offensive content and prove they can be transparent about the process. Here’s how it’s working.

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Understanding Customer Engagement

How to Map and Make Sense of the Metrics that Matter

The Brand Safety Dilemma

Looking Beyond Scale and Efficiency to Quality, Context and Common Sense

Organic Social Marketing

Why Some Brands Still Make It a Priority

Interviews

How US Brands Can Leverage Amazon for International Expansion

Quartile's Daniel Knijik and Alfaparf's Andrea Omodei explain why Amazon is an important sales and marketing tool for brands expanding internationally.

Daniel Knijnik

Co-Founder and CEO

Quartile

More Marketers Have to Get Real with Teens

Heather Watson

Consulting and Behavioral Insights Lead

Center for Generational Kinetics

It’s Too Risky for Brands to Stay on the Sidelines of Augmented Reality

Keith Soljacich

Vice President of Experiential Technology

Digitas

Charts

There are 378 charts about 'Brand Marketing'

Brand MarketingMobile ActivitiesMobile MessagingConsumer BehaviorMobile Shoppers & BuyersRetailEmail MarketingDigital Shoppers & BuyersShipping & DeliveryBig Data

How Have Emails from Brands Influenced US Internet Users' In-Store Shopping Experience? (% of respondents, June 2018)

What Do US Internet Users Expects Brands to Do if They Get Their Address Wrong? (% of respondents, 2017 & 2018)

How Do US Brand Marketers Measure Ecommerce Success? (% of respondents, July 2018)

How Often Do US Brand Marketers Believe They Should Push New Product Content to Retailers? (% of respondents, by company growth, July 2018)

How Do Brand Marketers in Western Europe* and the US Feel About Data and Walled Gardens? (% of respondents, April 2018)

More On: Brand Marketing

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Which Campaign Insights Do Brand Marketers in Western Europe* and the US Find Most Valuable from Their Media Buying Partners? (% of respondents, April 2018)

Oct 17, 2018

Main Campaign Objectives of Their Company's In-App Ads According to US Brand Advertisers, Aug 2018 (% of respondents)

Oct 11, 2018

Average Increase in ROI from Using In-App Ads According to US Brand Advertisers, Aug 2018 (% of respondents)

Oct 11, 2018

Primary Benefit of In-App Advertising According to US Brand vs. Agency Advertisers, Aug 2018 (% of respondents)

Oct 11, 2018

Primary Challenge of In-App Advertising According to US Brand vs. Agency Advertisers, Aug 2018 (% of respondents)

Oct 11, 2018

Internet Users in Select Countries Who Think It Is Easier for People to Get Brands to Address Social Problems than to Get Government to Take Action, July 2018 (% of respondents)

Oct 02, 2018

Internet Users in Select Countries Who Think It Should Be Easier to See What Brands' Values and Positions on Important Issues Are Before Making a Purchase, July 2018 (% of respondents)

Oct 02, 2018

How Do Internet Users Worldwide React to a Brand Based on Its Stand on Societal Issues? (% of respondents, 2017 & 2018)

Oct 02, 2018

The Weekly Listen: The Gig Economy, the Parents Who Stay at Home, and Rebranded Brands

Sep 30, 2018

How Would UK Internet Users Like a Brand to Send Marketing Messages After Making a Purchase? (% of respondents, by age, June 2018)

Sep 18, 2018

What Would UK Internet Users Most Like to Receive From a Brand After Making a Purchase? (% of respondents, by age, June 2018)

Sep 18, 2018

Digital Advertising on Amazon and the Duopoly—What It Means for Everyone Else

Sep 13, 2018

In this live-video webinar, eMarketer senior analyst Nicole Perrin briefs you on the growth of the duopoly: Google and Facebook, and also on Amazon—which has become a giant in its own right. She’ll also examines the reasons why it's still important for brands to work with other platforms and publishers.

Email Isn't Social Media, but It's Still Pretty Popular

Aug 27, 2018

With the rise of social media and texting, some saw email as a communication vehicle that would eventually disappear. But according to a June 2018 Adobe survey of US internet users, personal email usage was up 17% over 2017.

Who Do Brand Marketers in Europe* and the US Think Is Responsible for Brand Safety? March 2018 (% of respondents)

Aug 22, 2018

Are Brand Marketers in Europe* and the US Using Audience vs. Contextual Targeting Strategy for Brand and Direct Response Campaigns? March 2018 (% of respondents)

Aug 22, 2018

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Reports

Policing Video Content on YouTube, Facebook and Twitter

More Reports

Understanding Customer Engagement

The Brand Safety Dilemma

Organic Social Marketing

Interviews

How US Brands Can Leverage Amazon for International Expansion

More Marketers Have to Get Real with Teens

It’s Too Risky for Brands to Stay on the Sidelines of Augmented Reality

Charts

Most Recent Charts

How Have Emails from Brands Influenced US Internet Users' In-Store Shopping Experience? (% of respondents, June 2018)

What Do US Internet Users Expects Brands to Do if They Get Their Address Wrong? (% of respondents, 2017 & 2018)

How Do US Brand Marketers Measure Ecommerce Success? (% of respondents, July 2018)

How Often Do US Brand Marketers Believe They Should Push New Product Content to Retailers? (% of respondents, by company growth, July 2018)

How Do Brand Marketers in Western Europe* and the US Feel About Data and Walled Gardens? (% of respondents, April 2018)

More On: Brand Marketing

Which Campaign Insights Do Brand Marketers in Western Europe* and the US Find Most Valuable from Their Media Buying Partners? (% of respondents, April 2018)

Main Campaign Objectives of Their Company's In-App Ads According to US Brand Advertisers, Aug 2018 (% of respondents)

Average Increase in ROI from Using In-App Ads According to US Brand Advertisers, Aug 2018 (% of respondents)

Primary Benefit of In-App Advertising According to US Brand vs. Agency Advertisers, Aug 2018 (% of respondents)

Primary Challenge of In-App Advertising According to US Brand vs. Agency Advertisers, Aug 2018 (% of respondents)

Internet Users in Select Countries Who Think It Is Easier for People to Get Brands to Address Social Problems than to Get Government to Take Action, July 2018 (% of respondents)

Internet Users in Select Countries Who Think It Should Be Easier to See What Brands' Values and Positions on Important Issues Are Before Making a Purchase, July 2018 (% of respondents)

How Do Internet Users Worldwide React to a Brand Based on Its Stand on Societal Issues? (% of respondents, 2017 & 2018)

The Weekly Listen: The Gig Economy, the Parents Who Stay at Home, and Rebranded Brands

How Would UK Internet Users Like a Brand to Send Marketing Messages After Making a Purchase? (% of respondents, by age, June 2018)

What Would UK Internet Users Most Like to Receive From a Brand After Making a Purchase? (% of respondents, by age, June 2018)

Digital Advertising on Amazon and the Duopoly—What It Means for Everyone Else

Email Isn't Social Media, but It's Still Pretty Popular

Who Do Brand Marketers in Europe* and the US Think Is Responsible for Brand Safety? March 2018 (% of respondents)

Are Brand Marketers in Europe* and the US Using Audience vs. Contextual Targeting Strategy for Brand and Direct Response Campaigns? March 2018 (% of respondents)