Brand Marketing
Reports
Digital Audio Advertising
Digital audio content—and advertising—is gaining momentum.. How are marketers approaching streaming audio, podcast and smart speaker advertising? Read on.
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See AllCustomer Experience 2019 (Part 2)—Personalization and Data-Driven Experiences
The Building Blocks of a Better Customer Experience (A 4-Part Series)
Customer Experience 2019 (Part 1)—Audience Segmentation and Targeting
The Building Blocks of a Better Customer Experience (A 4-Part Series)
Advancing Marketing Attribution
A Two-Part Series on Making Holistic Attribution Work
Interviews
How US Brands Can Leverage Amazon for International Expansion
Quartile's Daniel Knijik and Alfaparf's Andrea Omodei explain why Amazon is an important sales and marketing tool for brands expanding internationally.
Daniel Knijnik
Co-Founder and CEO
Quartile
Charts
There are 173 charts about 'Brand Marketing'
Most Recent Charts
US Instagram Story Performance Metrics, by Industry, Q1 2018 & Q1 2019
Which Marketing Metrics Do Marketers* in Asia-Pacific Focus on When Building a Digital Campaign Using Location Data? (% of respondents, Q2 2019)
How Do Marketers* in Asia-Pacific Use Location Data to Build Their Shopper Marketing Strategy? (% of respondents, Q2 2019)
How Important Is It to Marketers* in Asia-Pacific that Third Parties Supplying Marketing Services Are Fully GDPR Compliant? (% of respondents, Q2 2019)
Leading Factors that Increase vs. Decrease Trust in Brands Among Digital Shoppers Worldwide, June 2019 (% of respondents)
More On: Brand Marketing
See AllRebuilding a Brand to Remain Relevant: An Interview with Dunkin’ CMO Tony Weisman
Sep 20, 2019
In his two years in the role, Dunkin' Brands’ CMO Tony Weisman has led the company through a rebrand, updating Dunkin’s image to reflect its growing beverage priorities; expanded brand partnerships, working with companies that may not seem obvious for a business focused on drinks and donuts; and become laser-focused on user-generated content (UGC).
Consumer Trust Relies Heavily on Reviews and Brand Honesty
Sep 04, 2019
In yet another sign that online reviews can make or break the path to purchase, June 2019 research from Trustpilot found that consumers would lose trust in a brand not only if they saw negative reviews—but also if the brand went one step further and deleted them.
The Rise of Retailer- and Brand-Operated Marketplaces
Aug 12, 2019
Utilizing marketplaces is one way for a seller to expand reach. But for some manufacturers and distributors, that increased reach is not worth the competitive threats that they may face on a marketplace.
How Brands Streamline Their Agency Partnerships
Jun 28, 2019
Shrinking media budgets, aggressive growth goals and ever-complex marketing needs are causing a shift in the brand-agency relationship. In their bid for self-preservation, brands are streamlining spending and in-housing capabilities.
Verizon, Chobani and Trunk Club Execs on the Challenges and Successes of Operating In-House Agencies
Jun 18, 2019
The term “in-house agency” can mean many different things. It could mean a brand is expanding its internal operations to include in-house creative and media teams. Or it could involve a company that is expanding its partnerships to include consultancies and tech vendors that help set up and staff those in-house agencies. There is no one-size-fits-all approach to how the modern advertising ecosystem operates.
How Burrow Hopes to Stand Out in a Competitive Ecommerce Category
Jun 14, 2019
Furniture is one of the fastest-growing categories in ecommerce today. More consumers have come around to the idea of purchasing furniture online, and new direct-to-consumer (D2C) companies are entering the space, hoping to win market share by streamlining aspects of the customer experience like cost, shipping and installation.
Traditional Retailers Invest in D2C Strategies: An Interview with Charlie Cole of Samsonite
Jun 10, 2019
Direct-to-consumer (D2C) brands thrive on their abilities to build strong customer relationships, optimize data and identify the unmet needs of modern customers. More and more, brands see these digital natives as a threat.
