YouTube, Facebook and Twitter, responding to marketers’ alarm over brand safety concerns, are ramping up efforts to block offensive content and prove they can be transparent about the process. Here’s how it’s working.View this Report
Chegg's Danielle Malloy and Mitch Spolan discuss meeting students where they are to break through and influence brand preferences.
Director, Marketing Solutions, Brand Partnerships
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Ad Types that Help Social Media Users in Australia Make Purchase Decisions, June 2017 (% of respondents)
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The Next Battle for Brand Safety Is in the Comment Section
Jun 11, 2018
Susan Schiekofer, chief digital investment officer at GroupM, discusses the state of brand safety in the video space.
Primary Brand Attribute that Influences Select Actions/Attitudes Toward a Company Among US Internet Users, March 2018 (% of respondents)
May 31, 2018
Company Spokespeople that Internet Users in Brazil Feel Are Credible, Nov 2017 (% of respondents)
May 29, 2018
Company Spokespeople that Internet Users in Spain Feel Are Credible, Nov 2017 (% of respondents)
May 29, 2018
At Sprint, Personalization Isn't Enough to Influence Purchase Decisions
May 25, 2018
Rob Roy, Sprint's chief digital officer, talks about how the telecom company leverages consumer insights not only to tailor messaging, but also to deliver it at the perfect moment.
What Engagement Metrics Also Determine About Customer Loyalty
May 21, 2018
360i's Laurence Blanchard and Chris Chobanian discuss why engagement metrics are critical for understanding the effect of marketing efforts on KPIs like loyalty.
Crisis Averted: How Marketers View Brand Safety Now
May 17, 2018
Yesterday, at eMarketer’s "State of Digital: Trust at the Crossroads" event, executives from Bayer US, Pernod Ricard USA and Boxed spoke about how they're moving past the brand safety hysteria, and—most importantly—ignoring the trolls and embracing their audiences in 2018 and beyond.
Attitudes Toward Brand Loyalty Among Affluent Internet Users Worldwide, by Region, March 2017 (% of respondents)
May 09, 2018
Company Spokespeople that Internet Users in South Korea Feel Are Credible, Nov 2017 (% of respondents)
May 04, 2018
Sources Used by Internet Users Worldwide to Discover Brands, by Gender, Q4 2017 (% of respondents in each group)
May 03, 2018
Brand vs. Influencer Share of YouTube Beauty Video Views in the Middle East and North Africa, Aug 25, 2016-Aug 25, 2017 (% of total)
Apr 27, 2018
Company Spokespeople that Internet Users in Singapore Feel Are Credible, Nov 2017 (% of respondents)
Apr 17, 2018
Approaches that Marketing Professionals Worldwide Take Toward Brand Building, Nov 2017 (% of respondents)
Apr 16, 2018
Channels/Platforms Used by US Internet Users to Get in Touch with Brands, March 2018 (% of respondents)
Apr 16, 2018