Brand Marketing
Reports
Policing Video Content on YouTube, Facebook and Twitter
YouTube, Facebook and Twitter, responding to marketers’ alarm over brand safety concerns, are ramping up efforts to block offensive content and prove they can be transparent about the process. Here’s how it’s working.
View this Report
Interviews
It’s Too Risky for Brands to Stay on the Sidelines of Augmented Realty
Keith Soljacich, vice president of experiential technology at Digitas, discusses the state of augmented reality and what a brand's presence could look like in an augmented world.
Keith Soljacich
Vice President of Experiential Technology
Digitas
Charts
There are 353 charts about 'Brand Marketing'
Most Recent Charts
Are Brand Marketers in Europe* and the US Using Audience vs. Contextual Targeting Strategy for Brand and Direct Response Campaigns? March 2018 (% of respondents)
What Does Brand Safety Mean for Digital Campaigns of Brand Marketers in Europe* and the US? March 2018 (% of respondents)
US Internet Users' Reactions to Brand Transparency on Social Media, May 2018 (% of respondents)
Concern About Brand Safety of Content on Select Platforms According to US Senior Ad Buyers, July 2018 (scale 1-10)
Steps Taken to Improve Brand Safety of Digital Media Buys According to US Marketers*, May 2018 (% of programmatic spending)
More On: Brand Marketing
See AllDigital Advertising on Amazon and the Duopoly—What It Means for Everyone Else
Sep 13, 2018
In this live-video webinar, eMarketer senior analyst Nicole Perrin briefs you on the growth of the duopoly: Google and Facebook, and also on Amazon—which has become a giant in its own right. She’ll also examines the reasons why it's still important for brands to work with other platforms and publishers.
Email Isn't Social Media, but It's Still Pretty Popular
Aug 27, 2018
With the rise of social media and texting, some saw email as a communication vehicle that would eventually disappear. But according to a June 2018 Adobe survey of US internet users, personal email usage was up 17% over 2017.
Consumers Expect Brands to Be Open and Honest on Social Media
Aug 20, 2018
Not only do consumers want businesses to be open and honest in their social posts, they actually hold businesses to a higher standard than they hold for themselves.
How Hearst Leverages Voice for a New Kind of Brand Partnership
Jun 25, 2018
Chris Papaleo, executive director of emerging technology at Hearst, discusses how the publisher puts itself in the position to benefit its brand partners.
There Are Still Misconceptions About Millennials in Canada
Jun 12, 2018
Andrew Au, president of Intercept Group, talks about the common misconceptions about millennials in Canada, and provides insights into their spending habits.
The Next Battle for Brand Safety Is in the Comment Section
Jun 11, 2018
Susan Schiekofer, chief digital investment officer at GroupM, discusses the state of brand safety in the video space.
At Sprint, Personalization Isn't Enough to Influence Purchase Decisions
May 25, 2018
Rob Roy, Sprint's chief digital officer, talks about how the telecom company leverages consumer insights not only to tailor messaging, but also to deliver it at the perfect moment.
What Engagement Metrics Also Determine About Customer Loyalty
May 21, 2018
360i's Laurence Blanchard and Chris Chobanian discuss why engagement metrics are critical for understanding the effect of marketing efforts on KPIs like loyalty.
Crisis Averted: How Marketers View Brand Safety Now
May 17, 2018
Yesterday, at eMarketer’s "State of Digital: Trust at the Crossroads" event, executives from Bayer US, Pernod Ricard USA and Boxed spoke about how they're moving past the brand safety hysteria, and—most importantly—ignoring the trolls and embracing their audiences in 2018 and beyond.
Ways in Which Influencers Worldwide* Work With Branded Campaigns, March 2018 (% of respondents)
Apr 24, 2018
