Brand Marketing

Reports

More On: Brand Marketing

See All
Offensive Content on Platforms Turns Off Consumers, Tarnishes Ads

Offensive Content on Platforms Turns Off Consumers, Tarnishes Ads

May 01, 2019

According to an April 2019 survey of global consumers from mobile video ad network AdColony, three in five respondents said they encounter offensive content on Facebook, and about half that figure noted the same was true of YouTube. Inappropriate content appearing on Google, in mobile games, or on platforms like Instagram and Snapchat was less likely, but still apparent.

Are Marketers Being Realistic About Their Customer Experience?

Are Marketers Being Realistic About Their Customer Experience?

Apr 16, 2019

In the US, almost half of marketers think they’re delivering an “excellent” customer experience, according to January 2019 research from The Harris Poll. But fewer than a quarter of consumers felt the same.

Who Cares About Brand Safety?

Who Cares About Brand Safety?

Mar 10, 2019

Brand safety is a serious concern for 60% of the ad industry professionals GumGum and Digiday surveyed in November 2018. But that’s down from 90% in 2017.

Facial Recognition Brings Opportunity ... and Privacy Concerns

Facial Recognition Brings Opportunity ... and Privacy Concerns

Mar 06, 2019

Half of US internet users have concerns about facial recognition, according to data from The Brookings Institution.