The news: Huntington Bank refreshed its brand with new logos, an ad campaign, and a suite of products designed to meet the evolving needs of its target customers.
Our first take: While a brand refresh is a common way to signal change and modernity, the real value of Huntington’s refresh lies in the new products that address two distinct and growing market segments—teens and caregivers.
- By creating products for teens, Huntington is trying to cultivate a relationship with the next generation of customers, potentially securing their loyalty for years to come.
- Simultaneously, Caregiver Banking recognizes the emotional and financial demands placed on those who care for their loved ones. This move not only provides a valuable, in-demand service but also positions the bank as a socially conscious institution that understands and supports its customers through every life stage.
This is our immediate perspective. We’re actively developing this story throughout the day with more research and data from the EMARKETER database. Our in-depth analysis will be included in our client-only Briefings. Non-clients can click here to get a demo of our full platform and coverage.
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