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EMARKETER

The Impact of Weight Loss Drugs 2025

The Ozempic Effect Is Reshaping the Health, Wellness, and Food Markets

Report by Rajiv Leventhal  |  Jun 4, 2025
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Table of Contents
Executive Summary
The weight loss drug market has exploded in recent years
Increased awareness of and demand for weight loss drugs will drive market growth for the foreseeable future
Weight loss drugs are changing patient behavior—and brands have responded
Recommendations for pharma, food and beverage, and wellness and fitness brands and marketers
EMARKETER Interviews
Sources
Media Gallery
About This Report
Tens of millions of Americans will use weight loss drugs in the coming years. Here’s what pharma, food and beverage, wellness, and fitness brands and marketers need to know about GLP-1 patients’ changing behaviors alongside their medication use.
Topics
Health
Digital Health
Prescription & OTC Drugs
US
Table of Contents
Executive Summary
The weight loss drug market has exploded in recent years
Increased awareness of and demand for weight loss drugs will drive market growth for the foreseeable future
Weight loss drugs are changing patient behavior—and brands have responded
Recommendations for pharma, food and beverage, and wellness and fitness brands and marketers
EMARKETER Interviews
Sources
Media Gallery

Social media-fueled consumer demand for weight loss medications has been a boon for GLP-1 drug manufacturers and telehealth companies. The craze is also driving health and wellness marketers and food sellers to reconsider brand and marketing strategies to meet the changing needs of GLP-1 patients.

Key Question: How is the explosion of the weight loss drug market changing consumer behavior and creating opportunities for health, wellness, and food brands and marketers?

Nearly Two-Thirds of Gen Z and Millennial GLP-1 Users Feel More Connected to Health-Focused Brands Since Starting the Medication (% of US GLP-1 users, by generation, on their feelings toward health/wellness-focused brands since starting GLP-1s, Jan 2025)
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Key Stat: Most young consumers who take weight loss drugs have felt a stronger connection to brands that place emphasis on health and wellness since they started using the medication, per Dentsu.

This report can help you:

  • Develop media strategy (brands and agencies)
  • Develop commerce strategy (retailers and brands)

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

8charts

Reliable data in simple displays for presentations and quick decision making.

1expert perspective

Insights from industry and company leaders.

    Table of Contents

    1. Executive Summary
    2. The weight loss drug market has exploded in recent years
    3. Increased awareness of and demand for weight loss drugs will drive market growth for the foreseeable future
    1. Weight loss drugs are changing patient behavior—and brands have responded
    2. Recommendations for pharma, food and beverage, and wellness and fitness brands and marketers
    3. EMARKETER Interviews
    1. Sources
    2. Media Gallery

    Charts in This Report

    Nearly Two-Thirds of Gen Z and Millennial GLP-1 Users Feel More Connected to Health-Focused Brands Since Starting the Medication (% of US GLP-1 users, by generation, on their feelings toward health/wellness-focused brands since starting GLP-1s, Jan 2025)The Leading GLP-1 Products* Are Projected to Generate a Combined $51 Billion in US Revenues This Year (billions in combined US revenues generated by select GLP-1 products* and % change YoY, 2023-2026**)
    GLP-1 Users Report Higher Self-Confidence While on the Drug Than Before or After Treatment (% of US GLP-1 users who indicated their body image/confidence before, during, and after treatment, June 2024)Over 75% of US Healthcare Providers Prescribed Weight Loss Medications Last Year and Nearly All Saw More Patient Demand (% of US healthcare providers, Nov 2024)
    Over Half of Gen Z and Millennials Who Are Aware of GLP-1s Notice GLP-1 Content on Social Media (% of US Gen Z and millennials who have heard of GLP-1 medications, Dec 2024)Nearly Half of GLP-1 Users Feel More Connected to Health-Focused Brands Since Starting the Drug, (% of US GLP-1 users, on their feelings toward health/wellness-focused brands since starting GLP-1s, Jan 2025)
    About Half of GLP-1 Users Pay More Attention to Food Labels Since Starting the Medication (% of US GLP-1 users, by generation, who pay more attention to food labels since starting GLP-1s, Jan 2025)3 Times as Many GLP-1 Users Increased Their Activity Level Than Decreased It Since Starting the Medication (% of US GLP-1 users who indicated how much they exercised* during treatment, June 2024)

    Interviewed for This Report

    Dave Minifie
    Terakeet
    CMO
    Interviewed May 13, 2025

    authors

    Rajiv Leventhal

    Contributors

    Vladimir de Leon
    Chart Editor
    Evelyn Mitchell-Wolf
    Senior Analyst, Digital Advertising & Media
    Jennifer Pearson
    VP, Research
    Naomi Rebuelta
    Copy Editor
    Heather Sprung
    Senior Editor
    Emman Velasco
    Chart Editor
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