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Instagram Reels picture-in-picture feature will reach consumers in passive moments

Article by Marisa Jones  |  Aug 29, 2025
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Instagram Reels picture-in-picture feature will reach consumers in passive moments
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Social Media Marketing
Mobile Social Media
Digital Video
United States
Worldwide

The news: Instagram is currently testing a picture-in-picture (PiP) viewing option for Reels that will allow users to watch the short-form service outside of the Instagram app.

Instagram is reportedly prompting a small number of users to test the option, which includes a toggle for PiP in Instagram’s playback settings.

The move puts Instagram on par with its main short-form rivals. TikTok has had PiP viewing options since 2023, while YouTube Shorts introduced the feature in 2024.

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