Mobile Social Media

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eMarketer Lowers Snap Ad Forecast

Sep 25, 2018

In its latest advertising forecast, eMarketer sharply lowered its projections for Snap’s US ad revenue for 2018 and beyond, as an increasingly automated buying system brings down prices.

Are Smartphone Users Weeding Out Facebook?

Sep 10, 2018

A new survey suggests that Facebook users are aggressively deleting the app from their phones—but are they really? In the latest episode of eMarketer’s “Behind the Numbers,” we dig into the data about social network users and their attitudes about privacy. How is Facebook’s usage holding up amidst continuing scrutiny of its business?

How Brands Can Use Snap Map and Instagram Explore to Their Advantage

Jul 26, 2018

Lauren Sanborn, director of social media at Schafer Condon Carter, discusses the organic ways brands can use social location features to gain exposure.