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How to Create Successful Ad Campaigns for Social Stories

Dec 14, 2018

Social behaviors are shifting to stories. Advertisers want to be where users are, but how can they create effective ad campaigns that drive results? We spoke with executives at Facebook, Instagram and Snapchat to get the secrets to story advertising success.

Some Instagram Stories Thrive from an Extended Shelf Life

Nov 30, 2018

The New York Public Library is getting readers to continually engage with a feature originally intended for expiring content.

eMarketer Lowers Snap Ad Forecast

Sep 25, 2018

In its latest advertising forecast, eMarketer sharply lowered its projections for Snap’s US ad revenue for 2018 and beyond, as an increasingly automated buying system brings down prices.

Are Smartphone Users Weeding Out Facebook?

Sep 10, 2018

A new survey suggests that Facebook users are aggressively deleting the app from their phones—but are they really? In the latest episode of eMarketer’s “Behind the Numbers,” we dig into the data about social network users and their attitudes about privacy. How is Facebook’s usage holding up amidst continuing scrutiny of its business?