Mobile Social Media

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Influencers and Instagram Stories: A Perfect Marriage?

Feb 14, 2019

Instagram Stories is increasingly popular with social media marketers. Last year, one in three Instagram posts containing "#ad" was a story, according to a study by Klear.

Facebook Is Combining Aspects of Its Messaging Properties: What It Means for Advertisers and Users

Feb 01, 2019

The recent news that Facebook is in early stages of combining the messaging features of several of its properties, as reported by The New York Times last week, raises many questions about how advertisers and users will be affected. In this eMarketer Analyst Insight, Debra Aho Williamson and Jasmine Enberg explain what it could mean for these two groups.

How to Create Successful Ad Campaigns for Social Stories

Dec 14, 2018

Social behaviors are shifting to stories. Advertisers want to be where users are, but how can they create effective ad campaigns that drive results? We spoke with executives at Facebook, Instagram and Snapchat to get the secrets to story advertising success.