Time Spent With Connected Devices 2026

Video Dominates Across Screens While GenAI Gets a Foothold

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About This Report
Digital media consumption will continue climbing in 2026. However, where and how users spend time has fragmented across screens—shaped by CTV’s rise, video’s staying power, and genAI’s early pull.

Digital media consumption will continue to climb in 2026, although time spent is becoming more fragmented across screens as CTV and genAI reshape engagement.

This deck covers:

  • Our forecast for time spent with connected devices
  • The rise of video and CTV in reshaping digital consumption
  • How the landscape is changing with the influence of genAI

authors

Jacob Bourne

Contributors

Ethan Cramer-Flood
Principal Forecasting Writer
Sol Ipuche
Wendy Malloy
Director, Reports Editor
Oscar Orozco
Senior Director, Forecasting
Emman Velasco
Data Visualization Editor
Jherr Daven Velasco
Data Visualization Editor
Yoram Wurmser
Principal Analyst
Ali Young
Senior Copy Editor and Manager of Content Operations
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