With over 85% of retail sales in Western Europe still happening offline, in-store retail media represents a massive untapped opportunity. However, while retailers in Europe are rapidly digitizing in-store environments, advertisers remain cautious. Unlocking investment requires solving the measurement gap, understanding shopper expectations, and aligning standards across the industry.

Key Question: What will it take to unlock advertiser investment in Europe’s in-store retail media market?

Key Stat: Less than half (49%) of consumers worldwide say they pay attention to in-store display and video ads, creating a key challenge for retail media networks (RMNs).