USE CASES: BRANDS

Trusted, Transparent Research
That Helps Brands Move With Confidence.

Slow, unreliable data makes it harder to justify decisions, reach customers at scale, and keep up with fast-moving consumer behavior.

EMARKETER’s research subscription gives brands rigorously vetted data, forecasts, and performance benchmarks so you can act quickly, armed with credible insights you can use with your agency and with internal stakeholders.

BUILT FOR:

Digital Marketers
& Media Managers

Digital Marketers & Media Managers

  • Identify the fastest-growing channels and optimize spend
  • Compare campaign KPIs against industry standards to prove ROI
  • Refine media mix and test new formats based on consumer behavior
  • Keep pace with platform shifts, emerging formats, and privacy changes

Research &
Insights Experts

Research & Insights Experts

  • Build precise models with comprehensive ad spend, retail, and ecommerce data
  • Validate performance and support internal stakeholders with defensible insights
  • Translate rapidly shifting markets into actionable analysis

Brand Marketers

Brand Marketers

  • Confidently size brand opportunities across categories, audiences, and markets
  • Optimize media, influencer, and sponsorship investments based on credible data
  • Monitor changing consumer expectations and emerging industry dynamics

Colgate-Palmolive engaged with EMARKETER to receive data and insights on digital commerce, digital media, predictions, regional trends, and more.  Their service provides facts and insights we use for reference and change management. It has helped the whole team maintain a strong external lens on the developing areas of digital transformation and today’s modern marketing.

Brigitte King
Global Chief Digital Officer, Colgate-Palmolive

Sample Research

Reports

2025 Commerce Media
Trends to Watch

Webinar

Search Isn’t Dead: How AI is Revolutionizing Discovery, Not Replacing It

Forecast

Retail Sales Share, by Product Category

See how an EMARKETER research subscription empowers teams to make stronger, informed decisions