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EMARKETER

B2B Influencer Marketing

Social Media, Video, Events, and AI Are Driving Trust and Engagement

Report by Kelsey Voss  |  Mar 27, 2025
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Table of Contents
Executive Summary
B2B influencer marketing is now an essential marketing strategy
EMARKETER Interviews
Sources
Media Gallery
About This Report
B2B influencer marketing has become a key strategy for driving trust and engagement. Buyers turn to industry experts, micro-influencers, and thought leaders for credible insights. Marketers should use video and events to maximize reach as well as AI for efficiency and measurable ROI.
Topics
B2B Marketing
United States
Table of Contents
Executive Summary
B2B influencer marketing is now an essential marketing strategy
EMARKETER Interviews
Sources
Media Gallery

B2B influencer marketing is transforming digital strategies. Micro-influencers, video content, and events are reshaping engagement, while AI-powered analytics are optimizing influencer ROI. Learn how brands are leveraging trust, credibility, and data-driven insights to stay ahead.

Key Question: How can B2B marketers effectively use influencers to build trust, connect with target audiences, and track measurable results?

B2B Brands Are Increasing Their Dedicated Influencer Marketing Budgets (% of US B2B marketers, Sep 2024)
E-Mail ChartDownload

Key Stat: In 2025, 53% of B2B marketers in the US will increase their influencer marketing budgets.

authors

Kelsey Voss

Contributors

Vladimir de Leon
Chart Editor
Jasmine Enberg
Vice President and Principal Analyst
Donte Gibson
Senior Charts Editor
Naomi Rebuelta
Copy Editor
Heather Sprung
Senior Editor
Tracy Tang
Senior Researcher
Paul Verna
VP, Content
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