Newsletter sign-up
Does my company subscribe?
Contact Sales:1-800-405-0844
EMARKETER
Log in
Become a ClientGet a DemoPricing
ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Jan 16, 2026

FAQ on Gen Z: How marketers can reach this generation in 2026

Article |
 Jan 16, 2026

FAQ on livestream commerce: What marketers need to know about live shopping in 2026

Article |
 Jan 16, 2026

Marketers insist on ethics as AI agents reshape shopping

Article |
 Jan 16, 2026

FAQ on the creator economy: How marketers can stand out in 2026

Article |
 Jan 16, 2026

How the gap between luxury and affordability will shape retail in 2026

Article |
 Jan 16, 2026

Marketing snafu costs Capital One $425 million—and consumer trust

Article |
 Jan 16, 2026

Stablecoin rules become a flashpoint for bankers

Article |
 Jan 16, 2026

Schwab’s content marketing expansion will help it target the emerging affluent

Article |
 Jan 16, 2026

Amazon, Meta, and others strike licensing deals with Wikimedia

Article |
 Jan 16, 2026
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Banking Trends to Watch in 2026

How Agentic AI, Stablecoins, Consolidation, Financial Media Networks, and AI Search Will Shape the Coming Year

Report by Tiffani Montez, Grace Broadbent, Sarah Marzano, Minda Smiley  |  Dec 4, 2025

Top Trends to Watch in 2026

Need-to-Know Trends Reshaping the Digital Future

more
Download
Report
Share
Table of Contents
Stablecoins will become banking’s next payment rails
Agentic AI will turn mobile banking into a personal financial concierge
Financial services will consolidate for survival—and converge for growth
Financial media networks will acquire shopping surfaces to compete for commerce budgets
Brands will put generative engine optimization strategies to the test
Sources
Media Gallery
About This Report
In 2026, a new financial ecosystem will form around five trends—stablecoins, agentic AI, consolidation, financial media networks, and AI search—blurring boundaries between banking, technology, and commerce.
Topics
Financial Services
Banking
Payments
United States
Table of Contents
Stablecoins will become banking’s next payment rails
Agentic AI will turn mobile banking into a personal financial concierge
Financial services will consolidate for survival—and converge for growth
Financial media networks will acquire shopping surfaces to compete for commerce budgets
Brands will put generative engine optimization strategies to the test
Sources
Media Gallery

Banking is set to enter a new phase of convergence in 2026. From stablecoin rails and agentic AI to consolidation, financial media networks (FMNs), and AI search, financial institutions (FIs) are redefining how money moves, markets connect, and customers discover value.

authors

Tiffani Montez, Grace Broadbent, Sarah Marzano, Minda Smiley

Contributors

Madan Kumar
Copy Editor
Penelope Lin
Director, Data Visualization
Emma Noyes
Graphic Designer, Data Visualization
Myra Thomas
Matt Torpey
Senior Chart Editor
Emman Velasco
Chart Editor
Julia Woolever
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client
Unlock Unlimited Insights with PRO+
EMARKETER

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844

Sales Inquiries

1-800-405-0844sales@emarketer.com

* Copyright © 2026 
EMARKETER Inc. All Rights Reserved.