As AI adoption accelerates, consumer habits, trust, and privacy expectations are shifting, while policy and societal adaptation lag. Marketers have new risks to navigate while they find opportunities to stand out in an AI-driven digital ecosystem.

Key Question: How should brands and marketers respond as consumers’ rapid AI adoption reshapes trust, habits, and decision-making?

Key Stat: By 2027, Gen Alpha will surpass baby boomers in genAI usage, highlighting how quickly the youngest generation will accelerate normalization while older demographics plateau.