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5 Key Questions on the Future of HBO Max, Warner Bros. Studios, and the WBD Split

Article by Jeremy Goldman  |  Aug 7, 2025
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5 Key Questions on the Future of HBO Max, Warner Bros. Studios, and the WBD Split
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Digital Ad Spending
Digital Video Ad Spending
Connected TVs
United States

The news: Warner Bros. Discovery’s Q2 2025 results showed strong studio recovery and steady Max growth in ad revenues and viewership. The company added 3.4 million streaming subscribers and will split in 2026 into Warner Bros. (Max + studios) and Discovery Global (TV + sports).

Here are 5 key questions on what’s next:

1. Is HBO Max still gaining viewers in a saturated market?

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