TV Ad Spending
Reports
Report by Gerard Broussard May 7, 2019
Advanced Targeting on TV 2019
This report gives an update on the major TV networks’ advanced targeting offerings ahead of the 2019-2020 TV upfront sales season.
View this ReportInterviews
Marketers' Roundtable: What Channels Are Driving Ad Spending to Digital in Germany
Agency executives tell eMarketer about why consumers got ahead of advertisers on digital.
Tim Keller
Executive Director, Brand and Innovation
Kolle Rebbe
Charts
There are 314 charts about 'TV Ad Spending'
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UK Total Media Ad Spending, by Media, 2018-2020 (millions of £ and % change)
How Do US Agency and Marketing Professionals Expect Select Channels of TV/Digital Video Ad Spending to Change? (% of respondents, March 2019)
Allocation of TV/Digital Video Ad Spending According to US Agency and Marketing Professionals, by Type, 2017-2019 (% of total)
US Cannabis* Retail Ad Spending, by Media, 2017 & 2018 (thousands and % change)
US TV Ad Spending, 2012-2021 (billions)
More On: TV Ad Spending
See AllTV Ads Still More Relevant to Consumers than Streaming Video Ads
May 15, 2019
Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV.
Advanced TV Is the New Frontier for DSPs
May 14, 2019
While the vast majority of TV advertising is still bought and sold through traditional methods, change is happening, and vendors don’t want to miss out.
