TV Ad Spending

Reports

More On: TV Ad Spending

See All

Are Second Screens Distracting TV Viewers?

Sep 26, 2018

Marketers say that users’ fragmented media consumption is disrupting their TV advertising approach.

As Midterm Elections Heat Up, Ad Spending Rises

Sep 25, 2018

Political ad spend estimates have been revised higher amid an increasingly contentious election season. TV broadcasters will win many of these added dollars, moderating a longer-term downward revenue trend.

How Tech Vendors Are Banking On Connected TV

Sep 24, 2018

Ad tech vendors are trying to make bank from the digitization of TV advertising.

Audience for Connected TV Grows, but Ad Spending Has Lagged

Aug 16, 2018

Connected TV households now make up nearly three-quarters of all US households, but those penetration levels don’t necessarily add up to a huge advertising market—yet.