TV Ad Spending
This report gives an update on the major TV networks’ advanced targeting offerings ahead of the 2019-2020 TV upfront sales season.View this Report
Agency executives tell eMarketer about why consumers got ahead of advertisers on digital.
Executive Director, Brand and Innovation
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How Do US Agency and Marketing Professionals Expect Select Channels of TV/Digital Video Ad Spending to Change? (% of respondents, March 2019)
Allocation of TV/Digital Video Ad Spending According to US Agency and Marketing Professionals, by Type, 2017-2019 (% of total)
More On: TV Ad SpendingSee All
TV Ads Still More Relevant to Consumers than Streaming Video Ads
May 15, 2019
Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV.
Advanced TV Is the New Frontier for DSPs
May 14, 2019
While the vast majority of TV advertising is still bought and sold through traditional methods, change is happening, and vendors don’t want to miss out.