TV Ad Spending
This report gives an update on the major TV networks’ advanced targeting offerings ahead of the 2019-2020 TV upfront sales season.View this Report
Agency executives tell eMarketer about why consumers got ahead of advertisers on digital.
Executive Director, Brand and Innovation
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TV Ads Still More Relevant to Consumers than Streaming Video Ads
May 15, 2019
Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV.