TV Ad Spending
Reports
Q3 2019 Digital Video Trends
More people are leaving pay TV for digital alternatives, as TV networks increase their subscription costs and end promotional prices.
View this ReportInterviews
Marketers' Roundtable: What Channels Are Driving Ad Spending to Digital in Germany
Agency executives tell eMarketer about why consumers got ahead of advertisers on digital.
Tim Keller
Executive Director, Brand and Innovation
Kolle Rebbe
Charts
There are 240 charts about 'TV Ad Spending'
Most Recent Charts
How Do US Ad Agencies Expect Their Spending on Select Media Will Change in the Next 12 Months? (% of respondents, July 2019)
Digital and TV Ad Spending Worldwide, by Industry, FY 2018 (billions and % change vs. prior year)
US TV Ad Spending, by Type, 2017-2021 (billions and % change)
Traditional Media Ad Spending in France, by Media and Format, H1 2018 & H1 2019 (millions of € and % change)
Total Media Ad and Marketing Spending in France, by Media, 2019 (millions of €, % of total and % change)
More On: TV Ad Spending
See AllTV Will Drop Below 25% of Total US Ad Spending By 2022
Nov 13, 2019
US TV ad spending will drop almost 3% this year, and a 1.0% bump in 2020 from the presidential election and Summer Olympics will not stave off a long-term decline for ad spending on the biggest traditional channel. According to eMarketer’s latest US ad forecast, TV ad spending peaked in 2018 at $72.40 billion.
US TV Ad Spending Dips Amid Industry Changes
Oct 14, 2019
As more customers turn to digital options for their video entertainment, TV ad spending is flattening. In our latest report on US video, we forecast that US advertisers will spend $70.30 billion on TV this year, a decrease of 2.9% from 2018.
Connected TV Ad Spend Is Growing, but There Are Still Plenty of Challenges
Oct 08, 2019
Connected TV ad spending is increasing significantly, but it still faces issues when it comes to the fragmentation of inventory, lack of standardized measurements, frequency capping and ad fraud. In our newest report on US digital video, we looked at connected TV’s limitations and what leaders in the industry think.
