TV Ad Spending

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Still Early Days for TV Ad Innovation

Feb 27, 2019

Earlier this week, 3,000 marketing industry professionals gathered for LiveRamp’s RampUp conference at the Fairmont Hotel in San Francisco to discuss the latest marketing technology developments. One theme that stood out was that while marketers are making headway with advanced TV, it’s early days with TV ad innovations.

US Digital Ad Spending Will Surpass Traditional in 2019

Feb 19, 2019

This year will mark a major milestone in the world of advertising. For the first time, digital ad spending in the US will exceed traditional ad spending, according to eMarketer’s latest forecast. By 2023, digital will surpass two-thirds of total media spending.

In Search of Scale, Direct-to-Consumer Brands Flock to TV

Feb 15, 2019

Maturing direct-to-consumer brands struggling to scale social channels find a cost-effective solution in TV ads.

How D2C Darling ThirdLove Went From Zero to a Million Customers

Feb 07, 2019

Dismayed by a shortage of high-quality bras, and limited store inventory, Heidi Zak co-founded the direct-to-consumer (D2C) startup ThirdLove in 2013. The mission was simple: make shopping for a bra a better experience. With a strong focus on personalization, ThirdLove stocked a wide range of sizes and styles and used customer data to create an innovative buyer journey.

How Marketers Are Altering Their TV Attribution Strategies

Jan 22, 2019

As TV advertising becomes more digitized, marketers are turning to more sophisticated attribution models.