TV Ad Spending
Reports
Time Spent with Media, Ad Spending and Trends in China
We forecast that digital ad spending in China will grow by 25% in 2018, driven by mobile. Mobile internet usage has led to an uptick in total media time spent among adults in China.
View this ReportInterviews
For Marketers, Getting Creative with Media Is Front and Center
Consumers continue to shift the way they view video, forcing marketers to get more inventive with their campaigns and placements. Matt Fanelli, senior vice president of MNI Targeted Media, spoke with eMarketer about what he thinks people will be buzzing about at the upcoming NewFront and Upfront presentations.
Matthew Fanelli
Senior Vice President
MNI Targeted Media
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Total Media Ad Spending Growth in Germany, by Media, 2018 (% change)
US TV* and Digital Video** Ad Spending, 2018-2022 (billions)
TV and Digital Video Ad Spending Worldwide, 2010-2018 (billions and % change)
Total Media Ad Spending Growth in China, by Media, H1 2017 & H1 2018 (% change)
UK Total Media Ad Spending, by Media, 2017-2019 (millions of £ and % change)
More On: TV Ad Spending
See AllAs Midterm Elections Heat Up, Ad Spending Rises
Sep 25, 2018
Political ad spend estimates have been revised higher amid an increasingly contentious election season. TV broadcasters will win many of these added dollars, moderating a longer-term downward revenue trend.
How Tech Vendors Are Banking On Connected TV
Sep 24, 2018
Ad tech vendors are trying to make bank from the digitization of TV advertising.
Audience for Connected TV Grows, but Ad Spending Has Lagged
Aug 16, 2018
Connected TV households now make up nearly three-quarters of all US households, but those penetration levels don’t necessarily add up to a huge advertising market—yet.
Travel Industry Ad Spending Share in Germany, by Media, 2017 (millions of € and % of total)
Jul 25, 2018
