TV Ad Spending
Reports
Report by Gerard Broussard May 7, 2019
Advanced Targeting on TV 2019
This report gives an update on the major TV networks’ advanced targeting offerings ahead of the 2019-2020 TV upfront sales season.
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Marketers' Roundtable: What Channels Are Driving Ad Spending to Digital in Germany
Agency executives tell eMarketer about why consumers got ahead of advertisers on digital.
Tim Keller
Executive Director, Brand and Innovation
Kolle Rebbe
Charts
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US Hispanic Total Media Ad Spending, by Media, 2018 (millions and % of total)
Average CPM for US Primetime TV Upfront Ads, Broadcast vs. Cable, 2008-2020
US Primetime TV Upfront Ad Spending, Broadcast vs. Cable, 2008-2020 (billions and % change)
TV Ad Spending in Australia, by Sector, FY 2019 (millions of Australian dollars and % change)
UK Net TV and Digital Video Ad Revenues, by Source, 2013-2018 (billions of £ )
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TV Ads Still More Relevant to Consumers than Streaming Video Ads
May 15, 2019
Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV.