TV Ad Spending
Report by Corey McNair Apr 18
US Ad Spending
Advertisers’ dollars continue to shift from traditional to digital channels at a fast pace, with mobile leading the charge. In 2018, mobile advertising alone is expected to surpass TV ad spending.
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Interviews
Marketing in Indonesia: From Slow Connection Speeds to Ad Fraud, Digital Faces Big Challenges
SK Biswas, COO of Dentsu Aegis Network Indonesia, offers a wide-angle view of Indonesia's advertising ecosystem, including drivers of overall ad spending and what's holding back digital.
SK Biswas
COO
Dentsu Aegis Network Indonesia
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US TV Ad Spending, 2016-2020 (billions)
Top 25 Advertisers in the Netherlands, Ranked by TV Ad Spending, 2016 & 2017 (millions of €)
US Total Media Ad Spending Growth, by Media, Jan 2018 (% change vs. same period of prior year)
US Traditional Media Ad Spending, by Media, 2017 & 2018 (billions, % change and % of total)
US TV Ad Metrics During the Academy Awards, Grammy Awards and Golden Globes, 2017
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US TV Ad Spending to Fall in 2018
Mar 28, 2018
TV ad spending will continue its decline this year, according to eMarketer’s latest US advertising forecast. With cord-cutting accelerating and over-the-top viewing on the rise, outlays on TV ads will slip 0.5% in 2018 to $69.87 billion.