TV Ad Spending
Of the $62.55 billion spent on digital advertising in China this year, at least 80% will go toward mobile formats. This report includes our latest ad spending and time spent with media forecasts for China.View this Report
Agency executives tell eMarketer about why consumers got ahead of advertisers on digital.
Executive Director, Brand and Innovation
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Are Second Screens Distracting TV Viewers?
Sep 26, 2018
Marketers say that users’ fragmented media consumption is disrupting their TV advertising approach.
As Midterm Elections Heat Up, Ad Spending Rises
Sep 25, 2018
Political ad spend estimates have been revised higher amid an increasingly contentious election season. TV broadcasters will win many of these added dollars, moderating a longer-term downward revenue trend.
How Tech Vendors Are Banking On Connected TV
Sep 24, 2018
Ad tech vendors are trying to make bank from the digitization of TV advertising.
US Traditional Media Ad Spending, by Media, 2018 & 2019 (billions, % change and % of total)
Sep 20, 2018
Internet Users in Australia Who Are Willing to Pay for Content to Avoid Ads, by Content Type, June 2018 (% of respondents)
Sep 16, 2018
US Ad Spending on Select Media, 2020 (billions)
Sep 01, 2018
UK Total Media Ad Spending, by Media, 2017-2022
Sep 01, 2018
Audience for Connected TV Grows, but Ad Spending Has Lagged
Aug 16, 2018
Connected TV households now make up nearly three-quarters of all US households, but those penetration levels don’t necessarily add up to a huge advertising market—yet.