TV Ad Spending
With viewers, content and ad dollars continuing to flow to digital platforms, it is more important than ever to adopt best practices in video and TV advertising, and to coordinate them across the entire device spectrum.View this Report
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Television Update, Fall 2018
Advanced TV’s Progress in Addressable, Programmatic and OTT
Global Ad Spending Update
Alibaba, Facebook and Google to Capture Over 60% of Digital Ad Dollars in 2019
Digital Ad Spending in China 2018
How Alibaba, Baidu and Tencent Are Growing Ad Revenues in Search, Ecommerce and Social
Agency executives tell eMarketer about why consumers got ahead of advertisers on digital.
Executive Director, Brand and Innovation
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Total Media Ad Spending in South Korea, by Media, 2018 & 2019 (trillions of South Korean won, % change and % of total)
More On: TV Ad SpendingSee All
Still Early Days for TV Ad Innovation
Feb 27, 2019
Earlier this week, 3,000 marketing industry professionals gathered for LiveRamp’s RampUp conference at the Fairmont Hotel in San Francisco to discuss the latest marketing technology developments. One theme that stood out was that while marketers are making headway with advanced TV, it’s early days with TV ad innovations.
US Digital Ad Spending Will Surpass Traditional in 2019
Feb 19, 2019
This year will mark a major milestone in the world of advertising. For the first time, digital ad spending in the US will exceed traditional ad spending, according to eMarketer’s latest forecast. By 2023, digital will surpass two-thirds of total media spending.
In Search of Scale, Direct-to-Consumer Brands Flock to TV
Feb 15, 2019
Maturing direct-to-consumer brands struggling to scale social channels find a cost-effective solution in TV ads.
Total Media Ad Spending in Australia, by Media, 2012-2017 (millions of Australian dollars)
Feb 15, 2019
How D2C Darling ThirdLove Went From Zero to a Million Customers
Feb 07, 2019
Dismayed by a shortage of high-quality bras, and limited store inventory, Heidi Zak co-founded the direct-to-consumer (D2C) startup ThirdLove in 2013. The mission was simple: make shopping for a bra a better experience. With a strong focus on personalization, ThirdLove stocked a wide range of sizes and styles and used customer data to create an innovative buyer journey.
Out-of-Home (OOH), Print and TV Ad Spending Share Worldwide, 2010 & 2018 (% of total media spending)
Jan 30, 2019
US Digital Ad Spending, by Format, Dec 2017-Nov 2018 (% of total and % change vs. same period of prior year)
Jan 23, 2019
How Marketers Are Altering Their TV Attribution Strategies
Jan 22, 2019
As TV advertising becomes more digitized, marketers are turning to more sophisticated attribution models.