How to Turn Retail Complexity Into Your Competitive Advantage
Nike files to trademark virtual goods as metaverse inches closer to reality: Many companies have already begun experimenting with branded digital items, but some are starting to take it more seriously as buzz around the metaverse intensifies.
The app lets users shop at any online retailer, redeem promotions, and access product and budgeting tools—turning Klarna into a one-stop shopping hub.
The rebound of in-store shopping in the US has been stronger this year than we initially anticipated in April.
Shopify’s cross-border features show it’s shifting away from smaller sellers: The platform rose to popularity in part due to supporting mom-and-pops, but its newest international-focused features show it’s going all in on its biggest clients.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Adobe’s Elizabeth A. Sexton, senior product manager, privacy, and Amanda Valerga, senior digital marketing strategist, along with Marcela Maryniak, director, digital marketing at Altice USA. They demystified the marketer’s role as a data steward and shared how to deliver on the customer experience promise—with access to less data.
How Cyber Five, Top Retailers, and Product Categories Will Perform
Fiserv notched $3.96 billion in revenues—and recent partnerships this quarter can help it shake off losing one of its processing partners.
Holiday sales in the UK this year will grow by 8.1% from last year, with ecommerce sales growth rates stabilizing after spiking in 2020.
Zip’s preholiday shopping event clocked stellar numbers, but diversification and increased credit card use might challenge BNPL growth.
Here’s what the data suggests regarding a return to in-person events: many business travelers are cautiously weighing travel opportunities versus the often mixed bag that is virtual events.
On today's episode, we discuss whether Amazon's new home robot could be the "fourth screen," the significance of the creator economy, online shopping's ceiling, how much people notice social media ads, YouTube's upcoming Holiday Stream and Shop event, the real meaning of freedom at work, an explanation of who you’ve been dreaming about, and more. Tune in to the discussion with eMarketer analyst Blake Droesch and senior analysts at Insider Intelligence Audrey Schomer and Ross Benes.
Both card networks reported quarterly gains and could see an even bigger bump in Q4 thanks to upcoming holiday shopping and new products.
Insider Intelligence associate analyst Christina Obolenskaya spoke with Ricky Joshi, co-founder and chief strategy officer of Saatva, on providing "accessible luxury" products to customers. Saatva sells high-end mattresses on its ecommerce platform, as well as bedding products, bed frames, and more.
Amazon maintains its commanding lead in the US retail ecommerce space, generating 41.0% of the sales this year.
When unexpected market trends put more focus on health and wellness, The Vitamin Shoppe placed their customers center stage. Watch Industry Voices: Spotlight on CPG with Nadina Guglielmetti, marketing executive at The Vitamin Shoppe, to hear how precise investments in the customer journey can lead to big payoffs—in awareness, engagement, and credibility.
Big Tech invests heavily in sustainability as consumer and regulator concerns ramp up: Apple and Amazon announced progress toward their environmental initiatives ahead of a United Nations climate change conference.
China's ecommerce ad spending will reach $50.31 billion in 2021, which is nearly double that of the US.
Cars are the transportation of choice this holiday season, with 78% of US adults saying they will likely drive or hail one over the holidays.