On today's episode, we discuss sustainable shopping: the "circular economy" leading to the popularity of recommerce, social media playing a role in secondhand selling, and how smaller retailers can benefit from the pandemic-fueled local shopping trend. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts principal analyst Karin von Abrams and research director at Insider Intelligence Matteo Ceurvels.
Snapchat goes all in on AR ecommerce: The platform's long history with augmented reality innovation gives it a boost over competitors like Amazon or Pinterest looking to leverage AR for shopping.
Coronavirus relief programs might make credit scores a less reliable indicator of financial stability—which may push issuers to adopt alternative measures like account deposit data.
The mandate will let consumers use their mobile wallets at any UPI-accepting merchant and send payments to consumers using different wallet brands—making way for increased digital payment adoption.
Google dives deeper into ecommerce with Shopify: The two companies have worked out an integration that will give Shopify's merchants easy access to Google's suite of features, contributing to its over 1 billion daily shopping journeys.
When Blink Fitness had to temporarily close its doors at the height of the pandemic, the company quickly shifted its focus to where consumers were: online.
Digital billing platform snapped up rival OODA Health for $450M—tech like this could not only help patients improve financial literacy, but also help hospitals better comply with CMS’ price transparency mandates.
In 2020, the pandemic accelerated ecommerce sales growth significantly. Growth won’t be as high in 2021, but total sales will far exceed our pre-pandemic estimates.
Many marketers had long underestimated the value of creators in their marketing mix. That’s no longer the case. Most brands today have incorporated influencer marketing into their media plans, and many intend to allocate even more funds to the tactic this year.
On today's episode, we discuss whether augmented reality is the future of marketing, how Clubhouse launching on Android can help the social audio platform grow its user base, how much the pandemic changed boomers' online behavior, whether "buy now, pay later" can move beyond retail, how to help people find something to watch on Netflix, how to swim up in the sky, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Daniel Keyes, and principal analyst at Insider Intelligence Jeremy Goldman.
How TikTok shopping would change the app: TikTok is testing a shopping tab, which would make ecommerce more prominent on the app, strengthen its performance marketing options, and maybe get marketers to stop seeing it as just an experimental platform.
On today's episode, we discuss the pandemic challenges that fashion brands are facing, how female digital buyers have changed, and how social media strategies are evolving. We then talk about how engagement with brick-and-mortar retail is changing, how Walmart+ stacks up against Amazon Prime, how significant a problem porch piracy is, and whether in-garage delivery is the solution. Tune in to the discussion with director of marketing and ecommerce at Cloe Raquel Garduño Arroyo, eMarketer director of research Matteo Ceurvels, and analyst at Insider Intelligence Daniel Keyes.