Retail & Ecommerce


eBay’s US retail ecommerce sales are continuing to fall year over year as a result of lower marketing investment, changes to seller fees and new internet sales tax laws.

We have downgraded our forecast for total and digital media ad spending in China, but are not making any other major adjustments to our worldwide estimates due to the impact of the COVID-19 outbreak yet.

How Big of a Splash Can Quibi Make?

eMarketer forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna discuss the details of the new short-form video platform Quibi. They then talk about Australia suing Facebook, Amazon selling its cashierless technology to other retailers and Postmates new "non-contact" food delivery option.

After launching its mobile ordering app in 2009, Pizza Hut has made strides in the mcommerce space, constantly listening to customer feedback and adapting accordingly.

Coronavirus Is Changing How Consumers Shop

As uncertainty over coronavirus continues to grow, consumers are becoming more cautious about shopping in public places and are utilizing online shopping as a means of getting necessities.

In a recent Acxiom survey across eight industries, 91% of businesses agreed that partners are imperative to getting the most out of first-, second- and third-party data. But more than half also admit that combining this data for more relevant marketing is difficult.

Instagram Is Bringing Creators Closer to the Purchase Process

Instagram has been working on several initiatives to enable commerce directly within the app. Last year, it made big moves that bring creators closer to that process.

eMarketer principal analyst Andrew Lipsman discusses Amazon Prime competitor Walmart+, and Amazon's first cashierless supermarket. He also talks about why Shopify joined Facebook's cryptocurrency efforts, and Etsy's automatic advertising idea.

Target Cracks Top 10 US Ecommerce Ranking

Target’s increased focus on building its ecommerce business has been paying off. The big-box retailer, which used to rank No. 11 in the US in terms of ecommerce sales, has now surpassed three competitors to become No. 8. Our latest ranking of the nation’s top retailers by online sales shows strong growth for Target’s ecommerce business, while that of QVC and HSN owner Qurate Retail Group will decline.

More Retailers Are Investing in Social Advertising

Social ad spending is continuing to rise, and more US marketers—particularly those in retail—will keep funneling money into the channel.

Working and Studying from Home Shines a Light on Digital Usage

eMarketer principal analyst Mark Dolliver and senior forecasting analyst Oscar Orozco discuss how digital adoption has made it possible—or not—for people to work, study and entertain themselves from home during the COVID-19 outbreak. Who doesn't use the internet? Do people spend more time watching Netflix or YouTube? And which platforms get the most social media attention? They then talk about Spotify Kids, faster same-day delivery and Sling TV losing customers.

Why Ecommerce Adoption in Quebec Still Lags

French speakers in Quebec are still slower to adopt aspects of digital like ecommerce and video, something digital marketers must account for when targeting consumers in the province.

Amazon Remains the Undisputed No. 1

It’s little surprise that Amazon once again ranks as the No. 1 US ecommerce retailer—and by a huge margin. “What’s surprising is that despite accounting for nearly four in 10 ecommerce dollars, the company continues to gain market share and extend its lead,” said Andrew Lipsman, eMarketer principal analyst and author of our latest report, "Top 10 US Ecommerce Companies 2020: Walmart and Target Climb Rankings on Click-and-Collect Gains."

COVID-19 Concerns May Boost Ecommerce as Consumers Avoid Stores

Across many countries where the newest strain of the coronavirus (COVID-19) has made an impact, isolation and social-distancing measures have been put in place. Workers in some infected countries have been asked to work from home, cities have been placed under lockdown and schools have been shut down. People in those countries have also begun avoiding public, crowded places.

How Will the Coronavirus Change Consumer Behavior?

eMarketer research analyst Man-Chung Cheung, senior researcher Jeane Han and principal analyst Nicole Perrin discuss how the newest strain of the coronavirus will change consumers' behavior. How will reducing contact effect businesses? Will media consumption habits change? And what have been some potential innovations coming out of this global situation?

Retailers can expect to see some shifts in 2020, like the impact of subscription services and white glove offerings from big and small retailers alike, and whether eco-friendly shipping options are really striking a chord with consumers.

Digital retailers bristle at the mere mention of the term “serial returner.” Many have put policies in place to block this apparent scourge. But there’s a difference between someone who consciously games the digital retailing system for their own insidious gain and a strong brand advocate who just wants to try multiple items and buy.

Since rolling out one-day shipping last year, Amazon has seen an acceleration in growth. We expect Amazon’s worldwide ecommerce sales to reach $404 billion by the end of this year.

Drumroll, Please ... What Are the Top 10 US Ecommerce Companies?

eMarketer principal analyst Andrew Lipsman and senior forecasting analyst Cindy Liu preview eMarketer's upcoming report and forecast on the top 10 ecommerce companies in the US.

Restaurants, QSRs in Canada Covet Millennials

Brands have sought after millennials since the segment was identified as a demographic phenomenon reminiscent of the boomers. There’s been heavy investment in the creation of products and services that fit within an evolving consumer culture, one increasingly defined by this influential cohort. Growing independence and earning make this group the most digitally connected of all.