Retail & Ecommerce


Consumers Continue to Be Enticed by Click and Collect

Click and collect is rapidly growing in popularity, even among consumers who haven’t tried it yet.

What Retail AI Looks Like in Western Europe

AI has been a hot topic for a while, and attitudes about the technology vary throughout Western Europe. Still, companies are adopting AI to improve business results.

D2C Shopping Gains a Significant, Dedicated Audience

The rise of digitally native, direct-to-consumer (D2C) businesses is one of the most transformative movements shaping the ecommerce landscape. In the coming years, many consumers intend to make a significant percentage of purchases with D2C brands, but there may be a ceiling.

Purchases Via Smart Speakers Are Not Taking Off

While some US consumers are warming to the idea of making voice-based purchases via smart speakers, the number of those doing so is smaller than initially estimated. In our latest forecast on smart speaker users, we lowered our outlook for the number of smart speaker buyers (people making a purchase via a smart speaker) as well as the number of smart speaker users (people who use smart speakers for any purpose).

This Election Year, the Political Ad Whack-a-Mole Game Will Continue

The role of political advertising in social media will be a key discussion topic in 2020—an easy prediction to make. Kantar Media expects that US digital political ad spending will reach $1.2 billion this year, and we believe the social platforms that continue accepting political advertisers will be major beneficiaries of that spending.

We thought 2019 would be the year when social properties finally started making measurable gains in social commerce, and we were right. Instagram led the way, with several new shopping features, including Checkout, that make it easier for consumers to go from inspiration to purchase.

Amazon vs. Walmart: Who’s Really Winning Online Grocery?

Consumer adoption of online grocery—led primarily by Amazon and Walmart—saw hockey-stick growth last year. As these two Goliaths vie for market control, conflicting reports have made it difficult to determine who has the momentum, and where consumers prefer to shop.

More D2C Brands Are Relying on Traditional Channels. Here's Why.

With a robust cache of data in tow and proven success with social, direct-to-consumer (D2C) brands have shifted their focus to more traditional mediums with the hopes of attaining a broader customer base.

Ecommerce in the UK Surpassed 25% of Retail Sales During the 2019 Holiday Season, Brick-and-Mortar Took a Hit

Strong growth in online sales over the 2019 holiday season propelled the UK retail sector past a milestone. Ecommerce represented 28.2% of all holiday retail sales, surpassing the 25% mark for the first time. Total retail sales for the season amounted to £99.26 billion ($132.33 billion).

eMarketer senior analyst Jasmine Enberg and principal analysts Jillian Ryan and Yory Wurmser discuss what the digital world will look like in 2020. They then talk about Instagram's user growth deceleration and what shoppers want from in-store associates.

How Afterpay Is Changing the Way Consumers Shop

Digital installment plans are growing in popularity, particularly among more budget-conscious, younger consumers. In the past year, adoption of digital interest-free payment programs grew from 24% in Q1 2019 to 30% in Q3, per data from CivicScience.

Lyft Will Take User Share from Uber Through 2023

In a marketplace crowded with competition, ride-hailing pioneer Uber still dominates the US transportation-sharing economy. But as the first mover's growth slows, its main competitor Lyft will increasingly claim market share.

How Aetna Uses Content Marketing to Educate Consumers on Healthy Living

An increasingly important part of companies’ messaging efforts is content marketing, which they rely on to build brand awareness and engagement, provide thought leadership, and tap into cultural conversations around particular trends and topics.

Digital Will Continue to Disrupt Physical Retail in the UK

UK consumers continue to spend. However, as the realities of Brexit finally hit in 2020, the purse strings will tighten. And with ecommerce becoming an ever-greater portion of total UK retail sales, the effect on the high street will be marked. A hard delineation between the online and offline worlds isn’t necessarily helpful, though, as those lines between “clicks and bricks” continue to blur.

Contactless Competition and Digital Limitations Stifle Proximity Mobile Payment Growth in the UK

The UK is a nation of digitally advanced consumers. However, it lags behind many other countries we track when it comes to proximity mobile payments. No other country comes remotely close to China’s rate of penetration among smartphone users—81.1% vs. just 19.1% in the UK. But whereas the UK tends to come somewhere toward the top of most lists of digital adoption, in this case it falls toward the bottom of the “moderate adoption” bucket according to our adoption categorizations, below the likes of Indonesia and Italy.

Why Is Fast Fashion Thriving in the Era of Sustainable Shoppers?

Consumers have become more socially conscious in the ways they shop. At the same time, the notoriously unsustainable practice of fast fashion is thriving.

More Consumers Are Turning to Digital Payment Plans, Even for Low-Cost Items

Consumers are becoming more cognizant of their spending, some even considering financing high-ticket purchases in an effort to not spend all their money in one transaction.

The Most Important Lessons from CES 2020

eMarketer principal analyst Victoria Petrock discusses what she learned from the 2020 Consumer Electronics Show. She then explains the significance of facial recognition bias and why paying with your hand makes sense.

For many consumers who have seen early ads for Handy, they may know the company solely for house cleaning. It focused mostly on marketing that segment in the beginning, but it also provides a range of other services, including home renovation and installations.