Retail & Ecommerce


Nearly half of consumers surveyed by Paysafe said they’ve used biometrics—typically based on facial recognition technology—to make some form of payment.

Utilizing marketplaces is one way for a seller to expand reach. But for some manufacturers and distributors, that increased reach is not worth the competitive threats that they may face on a marketplace.

eMarketer principal analysts Nicole Perrin and Andrew Lipsman discuss what makes for a good loyalty scheme. They also break down Pinterest’s Q2 results, the impact of a negative review and lessons learned from Amazon Prime Day 2019.

Consumers can be super picky about shopping. Some will spend hours looking for the right deal, only to back out at the last-minute because of shipping costs. Others won’t consider a product unless it’s accumulated enough positive ratings and reviews—or unless their closest confidants personally recommend it.

In 2019, US retail search ad spend will increase 22.5% to $13.12 billion. Retail search spend is bolstered by Google Shopping ads and lower-funnel ads that are essential for driving ecommerce.

eMarketer principal analyst Nicole Perrin and head of content studio Paul Verna discuss the Department of Justice’s new antitrust review, why consumers only consider a few brands, NBCUniversal’s streaming service launch date and Microsoft's Cortana.

Amazon Prime Day serves as the unofficial kickoff to the back-to-school shopping season, and spending on back-to-school items is expected to reach $26.2 billion in 2019, according to the National Retail Federation (NRF).

Loyalty marketing goes beyond loyalty programs, but they are still an important part of the customer experience and a vital channel for keeping customers engaged and spending.

Retail messaging can often feel like a game of Goldilocks. Too many messages can frustrate and push consumers away, while fewer communications can put the brand at risk of no longer being relevant.

eMarketer principal analyst Nicole Perrin shares her latest findings on the customer experience, focusing on messaging frequency, loyalty marketing and what to do about those crumbling cookies.

Scrolling through social media, it’s hard not to be influenced by influencers. Do you need another carry-on bag? Probably not. But do you have to have it after you saw an influencer capturing its essence on the hills of Santorini, and you suddenly saw yourself there? Of course you do.

The holiday season presents an enormous revenue opportunity for retail brands. Sailthru found that 58% of retail marketers expect between 21% to 50% of annual revenues to be generated from holiday shopping.

Consumers are hesitant to engage with the latest automated customer experience offerings. In industries like healthcare and financial services, many prefer to consult with humans through traditional mediums. But in retail, more are willing to use emerging technologies—including chatbots and artificial intelligence (AI).

eMarketer’s very own gamers, corporate account manager Brandon Galindo and sales executive Michael Bruckenthal, explain what happened at the Fortnite World Cup. What did the esports competition look like, how much did competitors win and how do parents feel about their kids participating? Then vice president of content studio Paul Verna, discusses updates to Spotify’s new Ad Studio, Walmart’s latest driverless delivery partnership and why DoorDash bought Caviar.

We expect a shift in US digital ad spending next year, as economic factors weigh on certain industries. In 2020, financial services will displace the auto sector, while travel will surpass consumer packaged goods (CPG).

The back-to-school shopping season is shifting from late- to midsummer, driven largely by events like Amazon Prime Day. Leveraging this change, online retailer Zulily is employing a mobile-focused strategy that pushes consumers to purchase all summer long.

eMarketer senior forecasting analyst Oscar Orozco shares our online shopping numbers for the UK and the impact of Amazon and eBay. Watch now.

eMarketer principal analysts Nicole Perrin and Andrew Lipsman, along with senior forecasting director Monica Peart, discuss Q2 results for Amazon and Google. They also chat about Equifax's $700 million fine, Amazon delivering packages to your trunk and interesting findings from Prime Day.

It is often the case that marketers and business leaders prioritize customer service initiatives that don’t always align with the needs of their customers. But to keep consumers coming back, it’s more important than ever for marketers to bridge this gap by focusing on what their customers really want—a responsive, streamlined shopping experience.

Generations of Canadians have a ritualistic dedication to searching for deals across the border, hopping in cars for day trips for lower prices on most goods, especially alcohol and gasoline. It is relatively simple for a country where 90% of its population lives within 100 miles of the US border. With the advent of online shopping, the trend continues.