Retail & Ecommerce
Gen Z is a tough generation for retailers to figure out. They grew up on the internet, but don't like to be targeted with ads there, and crave authenticity in all of their interactions. We parsed the research to help retailers figure it out.
The online grocery market heats up following the news Amazon is planning to open a new line of grocery stores in locations across the US in 2019.
The online grocery market is starting to reach an inflection point, but in order to achieve success, retailers must overcome key logistical hurdles.
Mundane concerns like getting a quality product or service at a good price are still the biggest drivers of brand loyalty for US internet users.
Social commerce only drives a fraction of ecommerce sales, but it's picking up speed. Between 2016 and 2018, social networks as a last-touch channel have doubled in visit share to US retail sites, according to Q3 2018 data from Adobe.
In the latest episode of "Behind the Numbers," we're talking social commerce with Curalate CEO Apu Gupta. Why did social commerce fail to catch fire in its early years, and why is it different now?
In-store charging stations offer a solutions for brick and mortars desperate to stay relevant.
Half of US internet users have concerns about facial recognition, according to data from The Brookings Institution.
“Try before you buy,” AR and an improved online experience will breathe new life into established ecommerce categories like apparel and accessories, furniture and home furnishings, and toys and hobbies by the end of our 2023 forecast period.
In 2019, 51.3% of US households will be Amazon Prime members, according to our latest forecast—that’s about 5.2 million more households than last year.
For 20 years, CMOs have viewed homepage traffic as the most important measure of success for their digital marketing initiatives. But today, the customer funnel now exists off your website and in other places like apps, maps, voice assistants and more.
While retail ecommerce sales are growing rapidly in the US, brick-and-mortar shopping is still important to consumers. They’ll spend almost 90% of their retail dollars in person this year, and a large portion of that foot traffic comes from webrooming.
Earlier this month, Philadelphia passed a bill rendering cashless stores like Amazon Go and Sweetgreen illegal and banning future establishments from completely abandoning cash. By July 2019, most retailers in the city will be required to offer consumers a cash payment option.
Brands that focus on supply chain sustainability—by showcasing factory conditions, production processes and waste solutions—bode well with young consumers.
Despite industrywide calls to combat fraud, fake followers are still a top concern among influencer marketers.
Amazon retired its Dash button in early March, but the branded device’s end wasn't a failure. We see it as a move to shift more replenishment buying into voice commerce.
Last year, 81.4% of global consumers reported ordering items online for in-store pickup (up nearly 30% from the year prior) as more consumers are drawn to the service’s convenience and speed.
Following bankruptcies of other retail stalwarts from a bygone era like Sears, Toys "R" Us and Mattress Firm, Payless’ demise doesn’t come as a shock, yet it is another cautionary tale of a retailer that failed to evolve its brand.
Food and beverage, personal care and auto parts products have traditionally lagged behind in ecommerce, but when you look more closely, it’s easy to see significant growth potential.
Consumers are embracing mobile delivery as they get comfortable with mcommerce, and quick service restaurants are seizing the opportunity.