Premium subscriptions gate AI, productivity, and creation tools—probing how far users can be monetized beyond ads.
This FAQ addresses what commerce media is, how it differs from retail media, and where growth opportunities exist for advertisers in 2026.
Diversity, equity, and inclusion may still be framed as priorities for marketers, but Black consumers increasingly view inclusion as a baseline expectation that directly influences attention, trust, and purchasing behavior.
For the past several years, commerce media has been defined by proliferation: New networks, new formats, new acronyms. As the category heads into 2026, industry leaders agree that growth alone is no longer the story. What matters now is connection: Across channels, across data, and across the full customer journey.
TikTok creator Khaby Lame is scaling beyond human limits thanks to his AI twin, expanding his global reach as part of a $900 million deal.
Service, exclusives, and smarter real estate strategies may help stabilize demand and differentiation.
Washington state lawmakers mull a crackdown on surveillance pricing, mirroring broader efforts to police the practice.
Fintechs are cutting out their bank partners to invest in scale and break into new market segments.
Only 12% of North American merchants accept cryptocurrency at checkout, trailing even cash on delivery, according to a March report from the Merchant Risk Council.
TikTok Shop's low prices came with shaky trust, but the budget retailer is maturing into a serious marketplace and attracting partnerships.
A 4% fee puts pressure on merchants and could shift momentum to rivals like Google and Microsoft.
Growing consumer restraint, severe weather, and income stress combine to delay discretionary purchases.
Retail media strategies are diverging; Macy’s and Iceland show how retailers are choosing between faster scale through partners and deeper control through bespoke in-store systems.
TikTok, Temu, and Shein prove loyalty and habit outweigh geopolitics in US app use.
We look at how buying Brex fits into Capital One’s long-term payments strategy.
The partnership brings card-linked offers from major brands, expanding OnePay rewards beyond Walmart.
Shoppers turn to digital wallets for BNPL access and alternatives to revolving credit.
Higher frequency and broader usage suggest it is becoming a default behavior rather than a situational option.
Vinted moves to cash in on US consumers’ rising appetite for resale: The platform will spend millions to establish a foothold in the market.
Amazon leads research as social drives discovery, collapsing content, community, and commerce into one path.