In a recent Acxiom survey across eight industries, 91% of businesses agreed that partners are imperative to getting the most out of first-, second- and third-party data. But more than half also admit that combining this data for more relevant marketing is difficult.
Instagram has been working on several initiatives to enable commerce directly within the app. Last year, it made big moves that bring creators closer to that process.
eMarketer principal analyst Andrew Lipsman discusses Amazon Prime competitor Walmart+, and Amazon's first cashierless supermarket. He also talks about why Shopify joined Facebook's cryptocurrency efforts, and Etsy's automatic advertising idea.
Target’s increased focus on building its ecommerce business has been paying off. The big-box retailer, which used to rank No. 11 in the US in terms of ecommerce sales, has now surpassed three competitors to become No. 8. Our latest ranking of the nation’s top retailers by online sales shows strong growth for Target’s ecommerce business, while that of QVC and HSN owner Qurate Retail Group will decline.
Social ad spending is continuing to rise, and more US marketers—particularly those in retail—will keep funneling money into the channel.
As the coronavirus continues to spread, China's status as the epicenter of major supply chains is causing significant changes to businesses and consumer behavior. This is not only putting a strain on multiple industries within the country, but multinationals operating out of and doing business in China are feeling the effects as well.
Every touchpoint a consumer has with a brand—be it a TV ad, a social media post, a call to customer service or a branded end-cap—is part of the customer experience. For years, marketers and their companies have been working hard to make the sum of those experiences as cohesive and value-additive as possible. But like many marketing efforts, such endeavors are often met by taking two steps forward, one step back.
eMarketer principal analyst Mark Dolliver and junior analysts Blake Droesch and Lucy Koch discuss the importance of online reviews, Facebook's suggested EU regulations, WhatsApp reaching 2 billion users, another potential Snapchat redesign, Apple's augmented reality shopping, which country's national animal is a unicorn and more.
Ecommerce sales in Spain will grow faster than any other country in Western Europe in the next three years, propelled by the rise of AliExpress and its continued competition with Amazon to be the go-to marketplace.
Relating to and connecting with teens—the core of Gen Z—can be confusing. For marketers, reaching this cohort starts with understanding how and where teens spend their time.
Retailers can expect to see some shifts in 2020, like the impact of subscription services and white glove offerings from big and small retailers alike, and whether eco-friendly shipping options are really striking a chord with consumers.
Digital retailers bristle at the mere mention of the term “serial returner.” Many have put policies in place to block this apparent scourge. But there’s a difference between someone who consciously games the digital retailing system for their own insidious gain and a strong brand advocate who just wants to try multiple items and buy.
Since rolling out one-day shipping last year, Amazon has seen an acceleration in growth. We expect Amazon’s worldwide ecommerce sales to reach $404 billion by the end of this year.
eMarketer principal analyst Andrew Lipsman and senior forecasting analyst Cindy Liu preview eMarketer's upcoming report and forecast on the top 10 ecommerce companies in the US.
Brands have sought after millennials since the segment was identified as a demographic phenomenon reminiscent of the boomers. There’s been heavy investment in the creation of products and services that fit within an evolving consumer culture, one increasingly defined by this influential cohort. Growing independence and earning make this group the most digitally connected of all.
At a life stage that entails lots of buying, millennials are combining digital and in-store shopping in ways that work best for them.
eMarketer principal analysts Nicole Perrin and Andrew Lipsman discuss the state of direct-to-consumer brands and why some major players, such as Brandless and Casper, encountered recent struggles.
Having established itself as a place for authentic self-discovery, YouTube is a mainstay for today’s kids. While entertainment preoccupies much of their time on the platform, it’s also evolved to a place of search and product discovery, ultimately influencing some on their path to purchase.
As 2019 drew to a close, the furor around Brexit continued to rage, with a rare December election placing even more uncertainty on consumers’ shoulders. The result was a polarized retail sector, as shoppers held on for deeper digital discounts to the detriment of physical stores.
The 2019 holiday season saw several retail segments outperform the average, in addition to some underperformers.