Retail & Ecommerce


In the latest episode of "Behind the Numbers," Andrew Lipsman, principal analyst at eMarketer, details the emergence of digitally native consumer brands and how they developed so much heft in a relatively short period of time.

Millennials have been credited with upending entire industries, and retail is no exception. Here's what retailers need to know about attracting and retaining consumers from a maturing generation of digital shoppers.

In this Tech Talk webinar presentation, you'll learn which product content can improve discoverability, conversion rates, and grow market share for your brand. We'll also share insight from leading brands and more than 30 million product pages to show how you can create a successful product content strategy and win on the highly competitive digital shelf.

In this on-demand Meet the Analyst Webinar, eMarketer senior analyst Mark Dolliver, shares what digital marketers can expect, and insight on how to prepare your strategy for the year ahead. Topics discussed include digital’s reinvention of physical retail, voice technology, social media and more.

Retail executives and consumers in the US, the UK and Australia have widely disparate expectations about artificial intelligence's (AI) and virtual reality's (VR) effects on the retail sector

China’s tech-driven retail revolution is turning stores into laboratories for retail experiments and introducing consumers to completely new shopping experiences.

With news of yet another legacy retailer (Sears) becoming a victim of disruption this week, the retail industry now turns its attention to the onslaught of fast-emerging challengers: direct-to-consumer (D2C) brands.

Artificial intelligence (AI) is changing the way retailers approach assortment planning, personalization, voice ordering and customer support.

In this on-demand Meet the Analyst Webinar, eMarketer principal analyst Lauren Fisher breaks down how successful companies make sense of customer engagement by mapping the customer journey and examining the metrics that matter.

Customer service can make or break a company's reputation. It's also a leading reason why consumers choose to abandon a retailer and take their money elsewhere.

China is poised to become the world’s top retail market in 2019, surpassing the US by more than $100 billion, according to eMarketer’s latest worldwide retail and ecommerce forecast.

For many consumers, abandoning products in an online cart is part of the digital shopping experience. But what’s really causing them to rethink that pair of shoes they absolutely needed seconds ago?

Consumers, especially younger ones, are thinking harder about issues like ecological impact and labor practices when making purchases.

In this Tech Talk webinar presentation, you'll discover how to increase revenue from your website by leveraging artificial intelligence (AI) and machine learning to understand when your customers aren't going down the right path, or when they're lost on your site.

The ecommerce giant is leveraging its trove of first-party data to help brands target prospective customers with free swag.

Walmart is doubling down on its digital grocery efforts with a splashy new campaign promoting Walmart Grocery Pickup, its click-and-collect service.

A favorite choice of gift-givers this holiday season? New clothes. The apparel category had its biggest year-over-year performance since 2010.

With more logistic facilities opening up throughout the US—and retailers doing a better job of communicating with customers about delivery options—most deliveries managed to meet holiday deadlines and satisfy consumer expectations.

Retail is undergoing a technological transformation that is driving retailers to automate redundant tasks and revamp their mobile strategies.

The numbers aren't in yet, but Walmart might have overtaken Amazon as the largest digital grocery player in the US.