As conversational AI becomes a new entry point for discovery, advertisers are rethinking how relevance and usefulness show up in these environments. Roundel’s pilot with OpenAI offers an early look at what user-first advertising could mean inside AI-driven conversations.
Estée Lauder sued the retailer over counterfeits, alleging lax oversight.
An AI assistant builds carts from lists or photos, shifting brand power from shelf space to algorithmic visibility.
The Dutch brewer's planned job cuts and AI-driven efficiency push highlight structural demand shifts in mature beer markets.
More than half (54%) of TikTok users ages 25-44 have gathered more information about a company or product after hearing about it on the platform, according to a December report from Edison Research.
2025 beat expectations, but December softness hints at mounting household strain.
CEO Michael Fiddelke is moving swiftly to spark growth after 12 quarters of sluggish sales.
After a bruising Q3, Fiserv’s new strategies show a path forward.
Bilt customer received Wells Autograph Visa regardless of enrollment.
Shoppers using BNPL for essentials versus discretionary spending are displaying different levels of resiliency.
Hasbro shows the upside of franchise fit and timing as industry growth slows.
As economic headwinds leave grocery shoppers hunting for deals and discounts, consumer behaviors have already demonstrably shifted.
Henrique Braun wants faster, market-level launches to unlock new beverage growth.
Banks do not face primary-account switching overnight but may slowly bleed customers and struggle to attract first-time account owners.
Allbirds and Warby Parker built their brands as digitally native vertical brands (DNVBs), cutting out the middleman to offer lower-priced products directly to consumers. Now, they’re confronting many of the same challenges as legacy brands: slowing ecommerce growth, rising customer acquisition costs, and an increasingly crowded competitive landscape.
Dollar General's retail media network DG Media Network is leveraging its massive physical footprint and growing digital capabilities to create a unique offering for advertisers seeking to reach rural and suburban America.
Joybuy, the Chinese ecommerce retailer’s UK site, is scheduled to launch in March.
Gen Z alcohol abstinence dropped by as much as 10 percentage points in Italy and 9 in the UK YoY, according to a December report from IWSR.