Retail & Ecommerce


For many consumers, abandoning products in an online cart is part of the digital shopping experience. But what’s really causing them to rethink that pair of shoes they absolutely needed seconds ago?

In this Tech Talk webinar presentation, you'll learn which product content can improve discoverability, conversion rates, and grow market share for your brand. We'll also share insight from leading brands and more than 30 million product pages to show how you can create a successful product content strategy and win on the highly competitive digital shelf.

Retail executives and consumers in the US, the UK and Australia have widely disparate expectations about artificial intelligence's (AI) and virtual reality's (VR) effects on the retail sector

China’s tech-driven retail revolution is turning stores into laboratories for retail experiments and introducing consumers to completely new shopping experiences.

With news of yet another legacy retailer (Sears) becoming a victim of disruption this week, the retail industry now turns its attention to the onslaught of fast-emerging challengers: direct-to-consumer (D2C) brands.

Artificial intelligence (AI) is changing the way retailers approach assortment planning, personalization, voice ordering and customer support.

Retail is undergoing a technological transformation that is driving retailers to automate redundant tasks and revamp their mobile strategies.

The numbers aren't in yet, but Walmart might have overtaken Amazon as the largest digital grocery player in the US.

For the first time, holiday retail sales will cross the $1 trillion mark. Up 5.8% from the year prior, the 2018 season will benefit from near record-high consumer confidence, strong ecommerce sales and over 30 shopping days between Thanksgiving and Christmas.

Mobile payments have been thought to be on the cusp of widespread adoption for several years now. But most consumers have responded to the technology with a noncommittal shrug.

Consumers, especially younger ones, are thinking harder about issues like ecological impact and labor practices when making purchases.

In this Tech Talk webinar presentation, you'll discover how to increase revenue from your website by leveraging artificial intelligence (AI) and machine learning to understand when your customers aren't going down the right path, or when they're lost on your site.

The ecommerce giant is leveraging its trove of first-party data to help brands target prospective customers with free swag.

Walmart is doubling down on its digital grocery efforts with a splashy new campaign promoting Walmart Grocery Pickup, its click-and-collect service.

A favorite choice of gift-givers this holiday season? New clothes. The apparel category had its biggest year-over-year performance since 2010.

With more logistic facilities opening up throughout the US—and retailers doing a better job of communicating with customers about delivery options—most deliveries managed to meet holiday deadlines and satisfy consumer expectations.

Customer service can make or break a company's reputation. It's also a leading reason why consumers choose to abandon a retailer and take their money elsewhere.

For this holiday edition of the Weekly Listen podcast, we dig into some surprising data about Christmas, and welcome a unexpected visitor in the studio.

eMarketer's "Do You Have a Second?" is a mini-podcast that offers a quick hit of the latest digital data. Today, we’re talking about online returns for the holiday season, apparel discounting over the Thanksgiving shopping period and consumers' resolutions for the New Year.

Voice commerce might one day change how people shop online. But for now, only a minority of consumers regularly use a voice-activated smart speaker to make purchases.