The news: American Express and Toast launched a multiyear partnership to offer more personalized hospitality experiences across their combined network of Resy, Tock, and Toast restaurants locations in the US.
New synergies: Both companies plan on using cross-functionality to elevate their products.
- Blending Resy and Tock’s guestbook capabilities and Toast’s Digital Chits for hyper-personalized experiences for diners
- Cross-listing Resy’s and Tock’s restaurants, wineries, cafes, and bars on Toast’s platforms—and vice versa—to increase their visibility
Snagging young adults: This partnership is designed to draw in younger diners who make up the lion’s share of Amex’s new accountholders. Millennials and Gen Zers accounted for 63% of global new account openings, per Amex’s Q2 2025 earnings report.
These young adults are seeking experiences at breweries, gourmet markets, and wineries, more than any other category, per a Toast report. Increasing these businesses’ visibility across Resy, Tock, and Toast Table’s directories can drive traffic and sales volume.
Only 27% of millennials and Gen Zers are dining out less in light of economic pressures, compared with 54% of guests over the age of 44, per Toast. Restaurants can capitalize on younger consumers’ dining resiliency to drive sales as Gen Xers and boomers elect to cook at home.
Our take: In a highly competitive environment for POS providers, extra tie-ups can help Toast stand out in the crowded field.
This partnership also helps Amex go head-to-head with Chase’s OpenTable and Sapphire Reserve Exclusive Tables program, its chief competitor in the premium card space.
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