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Q2 consumer spending picks up slightly from Q1 but is well short of last year’s growth

The data: US consumer spending inched up just 1.4% YoY in Q2, per the US Commerce Department.

  • While that’s up from the tepid 0.5% in Q1, it’s well below the 2.8% growth in spending in 2024, and the fifth-slowest rate since Q3 2021.
  • Goods spending rose 2.2% YoY, up from 0.1% the prior quarter, while services spending increased 1.1% YoY, ahead of the 0.6% in Q1.

The labor market: Hiring momentum is losing steam.

  • Job openings slipped to 7.44 million in June from a revised 7.71 million in May, undershooting economists’ expectations of 7.5 million, per the US Labor Department.
  • Economists surveyed by The Wall Street Journal expect Friday’s July jobs report to show only about 100,000 new positions, compared with 147,000 in June.

Our take: The economy has slowed sharply from last year’s pace as trade uncertainty, a softening labor market, and elevated borrowing costs weigh on consumer and business spending.

  • Those headwinds are unlikely to lift soon, and consumers may face fresh price pressure, as companies from consumer packaged goods giants like Procter & Gamble and Kraft Heinz to toy makers like Hasbro and Mattel to household names like Stanley Black & Decker and even Walmart have indicated further price increases are coming.
  • With spending already fragile, an uptick in inflation could push households to tighten their belts even more in the second half of the year.

This content is part of EMARKETER’s subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what’s happening in your industry. Non-clients can click here to get a demo of our full platform and coverage.

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