Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Amex captures high-profile partnerships with Hard Rock Stadium, Formula 1, and Miami Dolphins

The news: American Express is the payment partner of Hard Rock Stadium, the Formula 1 Crypto.com Grand Prix, and the Miami Dolphins, replete with new perks for South Florida cardholders and fans.

Cardholders exclusives: Members will get early access to presale tickets for the 2026 Formula 1 Crypto.com Miami Grand Prix. Attendees can also anticipate fan-favorite Amex Race Radios to complement their racetrack experience.

Hard Rock Stadium will join the American Express Venue Collection, bringing eligible card members a dedicated entrance and exclusive concessions for 2025 regular-season Dolphins games and entertainment events. Platinum members will be able to access a lounge in the venue’s suite level.

Why this matters: Premium cardholders want cards that offer memorable travel, dining, and entertainment experiences. Amex’s consistent expansion of its resort, restaurant, and arena networks gives the company an edge in this department. 

Our take: Amex is leading the premium rewards arms race against competitors like Chase and Capital One by snagging high-profile, high-prestige events like the US Open and Formula 1. Aligning itself with the experiential desires of the wealthy helps Amex deliver unbeatable rewards that turn exclusive experiences into cardholder loyalty.

This content is part of EMARKETER’s subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what’s happening in your industry. Non-clients can click here to get a demo of our full platform and coverage.

You've read 0 of 2 free articles this month.

Get more articles - create your free account today!