Revolve continues upward trajectory: The fashion ecomm beat Q3 expectations, attributing its success to AI, influencer marketing, and strong international sales growth.
Hampered by unclear monetization strategy and rising costs, Apple’s AI push faces steep adoption barriers.
Targeting bias detection and fostering global ties, the UK aims to lead in AI assurance and strengthen its tech sector.
Its GPU dominance and Big Tech partnerships keep Nvidia surging ahead, leaving rivals scrambling in an AI-driven market.
38% of marketers worldwide cite chatbots as the most impactful AI use case for enhancing the digital experience, according to a September 2024 survey by Advanis and Sitecore.
As the relationship between data and AI deepens, both push- and pull-based marketing strategies will benefit.
The Big Tech companies’ plans to get reliable energy for AI operations were blocked, revealing the complexity of scaling AI responsibly.
Meta, TikTok, Snap, and X intensify efforts to counter foreign influence and AI-driven deepfakes. Their ability to protect election integrity faces critical scrutiny.
Heavy spending on AI infrastructure by Meta, Google, Amazon, Microsoft, and Apple underscores their faith in AI’s growth, but the pressure to deliver consistent ROI mounts.
Varied state AI laws complicate compliance. A federal standard could balance innovation with public safety.
Custom hardware brings OpenAI closer to independence and aims to control costs and break Nvidia’s monopoly.
New AI features increase watchtime but stoke creator concerns over incorrect summaries and ad revenue, risking content shifts to rival platforms.
Prioritizing quality over quantity, the feature hints at ChatGPT’s evolution into an all-in-one AI service.
Only 10% of marketing executives worldwide have fully integrated generative AI (genAI) into their regular marketing processes, according to a July 2024 survey from SAS conducted by Coleman Parkes Research.
ChatGPT’s new offering can challenge Google’s search space while expanding its appeal, positioning OpenAI for future ad revenue opportunities.
OpenAI launches real-time ChatGPT search: Users access live info with conversational ease in an attempt to take market share from Google.
mazon’s ambitious upgrade is on hold after user complaints, revealing the difficulty of scaling conversational AI while preserving core Alexa features.
On today's podcast episode, we discuss just how bad ad fatigue is getting, how GenAI might revolutionize the in-car experience, the most interesting ways that out-of-home advertising is evolving, if niche video streaming services can gain share, how much the “American Dream” costs, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Director of Reports Editing Rahul Chadha, and Vice President of Briefings Stephanie Taglianetti.
GenAI can help B2B marketers rapidly generate first drafts for all content types (e.g., blogs, white papers, social media posts).
Mango replaces some human models with genAI: The retailer is bullish on the technology’s ability to speed up content creation and reduce costs, despite some skepticism from consumers