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EMARKETER

Microsoft ads surge 21%, outpacing company-wide revenue growth

Article by Jeremy Goldman  |  May 1, 2025
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Microsoft ads surge 21%, outpacing company-wide revenue growth
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Topics
Search Ad Spending
Artificial Intelligence (AI)
Digital Advertising
United States
Worldwide

The news: Microsoft’s third-quarter earnings came in stronger than expected, with $70.1 billion in revenue and $3.46 earnings per share, both ahead of Wall Street forecasts. The quarter highlighted notable progress in advertising and gaming, while LinkedIn showed mixed results.

By the numbers:

  • Search and News advertising (ex-traffic acquisition costs): +21% YoY
  • LinkedIn revenues: +7% YoY

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