Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Artificial Intelligence

Half of young UK consumers accept AI in customer service, but 81% of all UK adults want full disclosure—because comfort doesn’t cancel the need for trust.

GPT-4o’s high sycophancy score underscores a deeper issue—when AI flatters instead of critiques, it risks spreading bias and eroding confidence in key decisions.

Google expands ads into AI Mode: But marketers lack visibility into performance as analytics gaps persist.

The partnership could spark a consumer hardware revolution, but success hinges on delivering a worthwhile alternative to existing smartphones

Android XR gives Google a reboot, but the ghost of Glass lingers: Packed with features and a fashion-forward focus, Google’s smart glasses will have to outshine Meta—and escape its own past.

GenAI’s growth means everyday content generation could divert precious resources, with utilities quietly shifting the cost burden to households

From ad analytics to secure data crunching, Google’s AI shows promise—though wide adoption hinges on performance, not just benchmarks

Amazon Music’s AI push is promising but fumbles the execution: Explore brings deeper fan engagement, but a clunky interface may keep it from stealing share from Spotify or YouTube Music.

Meta aims to expand AI-powered ad creation: The early release initiative gives brands low-risk access to experimental creative technologies.

t’s a bold play to keep users engaged as rivals like ChatGPT gain steam, merging generative AI into the search experience without breaking the old formula.

Drivers overwhelmingly prefer voice assistants over drive-thrus, presenting a ripe opportunity for restaurants to cash in on convenience and curbside cravings.

Dozens of ads with AI voices found marketing illegal drugs on Spotify: The incident highlights the struggle to keep up with AI’s rapid development.

Google has entered the AI shopping arena: The company’s AI Mode experience aims to assist consumers throughout every step of the shopping experience—from finding inspiration to buying at the right moment.

Google will make Gemini the default interface across Android, Pixel, Google TV, and Wear OS—turning AI into the operating system, not just a feature.

Copilot, Edge, and Azure upgrades show Microsoft is building an AI pipeline to control development, infrastructure, and productivity.

With 200,000 paid users and built-in workflows, Slack gives Salesforce’s Agentforce the scale and context to challenge Microsoft Copilot’s floundering adoption.

The new coding agent runs in ChatGPT, aiming to reduce reliance on third-party tools and deepen integration into developer workflows.

Agentic AI gains momentum: As Amazon, Walmart, eBay and others experiment with AI agents, retailers need to to figure out how to market to bots in addition to humans.

Apple’s Fortnite feud, Amazon’s device division cuts, and Apple Music’s new user lure reveal how tech titans are adjusting strategies in a volatile regulatory and consumer landscape.

David’s Bridal goes upscale: The retailer launched a higher-end boutique called Diamonds & Pearls that offers a more intimate, elevated experience.